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In business, it can be tough to formulate a win-win-win scenario: The business wins, the client wins, and the client's client wins, too.
But that's exactly what Dave Colina and his company, Drink O2, did when the COVID-19 pandemic began to hit gyms hard — and they've only continued to do bigger and better good since then, including bringing together a coalition of fitness brands to help gym owners make more retail sales and incentivize and retain new clients.
Learn about how O2 took a help-first approach to a community in crisis — and how everyone can benefit from it.
Links:
Drink O2
Community Coalition
Chalk It Pro
Gym Owners United
Contact:
[email protected]
Timeline:
1:43 – The story behind Drink O2.
4:29 – Helping gyms during the COVID crisis.
8:01 – Forming a coalition of brands to support gyms.
12:59 – “Stay for May”: an even bigger impact.
18:32 – Dealing with the chaos surrounding the CrossFit brand.
24:02 – How O2 and CrossFit are joining forces to help affiliates become more profitable. Dave's thoughts on the new Affiliate Partner Network.
4.7
9090 ratings
In business, it can be tough to formulate a win-win-win scenario: The business wins, the client wins, and the client's client wins, too.
But that's exactly what Dave Colina and his company, Drink O2, did when the COVID-19 pandemic began to hit gyms hard — and they've only continued to do bigger and better good since then, including bringing together a coalition of fitness brands to help gym owners make more retail sales and incentivize and retain new clients.
Learn about how O2 took a help-first approach to a community in crisis — and how everyone can benefit from it.
Links:
Drink O2
Community Coalition
Chalk It Pro
Gym Owners United
Contact:
[email protected]
Timeline:
1:43 – The story behind Drink O2.
4:29 – Helping gyms during the COVID crisis.
8:01 – Forming a coalition of brands to support gyms.
12:59 – “Stay for May”: an even bigger impact.
18:32 – Dealing with the chaos surrounding the CrossFit brand.
24:02 – How O2 and CrossFit are joining forces to help affiliates become more profitable. Dave's thoughts on the new Affiliate Partner Network.
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