In this episode, we discuss the importance of having knowledge of federal agency needs and market demands when selling to the government. First off, you need to know how the government was organized, the location of military installations, and which markets to satisfy.

We also stress the importance of knowing what products or services to sell and how to deliver them. My guest shares her international organization that supports US-based companies that work internationally and while most of their clients are Italian companies, they also support foreign companies from Iraq and elsewhere in Italy. Want to know how you can do it as well? listen now!