What do CEOs, pro athletes, and entrepreneurs have in common lately? They’re not just chasing ROI, they’re chasing clarity. In this episode of That Sober Guy Podcast, we dive into the $11 billion non-alcoholic beverage boom and why more high-performing men are ditching the booze for better brainpower, deeper sleep, and a sharper edge in business and life.

From adaptogen-infused cocktails to hop-forward IPAs without the hangover, the NA market is exploding, and it’s not just for people with a “problem.” It’s for anyone who’s sick of feeling foggy and wants to show up clear, present, and powerful. We break down what’s driving this sober shift, how it’s disrupting traditional drinking culture, and why alcohol might be the biggest productivity killer you didn’t know you were hiring.

Actionable Takeaways:

• Try swapping one drink this week for an NA alternative and track how you feel — mentally, physically, and emotionally.
• Pay attention to your social settings: Are you drinking out of habit, pressure, or purpose?
• Get curious, not judgmental — experiment with being sober in high-pressure environments and see how you perform.
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Want to connect with other high-performing men on this path?

Join our free sober men’s community — The Victory Circle — and surround yourself with other guys who are leveling up without leaning on booze. Need more tailored support? Visit ThatSoberGuy.com for 1-on-1 coaching options.

This is about choosing clarity over chaos, and we’ve got your back every step of the way.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

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