Black Friday is coming, and it can be tempting for gym owners to slash their rates. But the best gyms in the world don’t offer discounts—and they don’t need to.

In today’s episode, Chris Cooper explains why gym owners should avoid discounts—hint: they'll sink your business. Even better, he tells you exactly how to say no when people request a reduced rate.

Instead of creating a Black Friday discount that hurts your business, you can increase the value of your service and close sales by offering bonuses. After all, added value beats a lower price when you're dealing with clients who are a perfect fit for your gym.

Remember, your mission is to build value for clients, not weaken your foundation with discounts.

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Gym Owners United

1:11 - Don’t Have Sales

4:52 - How to Say No to Discounts

9:18 - Additional Advice

11:14 - Ditch Discounts and Do This

14:40 - Bonuses That Don’t Break the Bank