The Jasmine Star Show

The 3 Financial Mistakes Ambitious Founders Make


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Are you making great money… but still not building real wealth? You’re not alone.

In this episode, I chat with Kaitlyn Carlson, former Wall Street wealth manager and founder of Theory Planning Partners, who helps 7-figure female entrepreneurs build financial legacies—not just businesses.

This isn’t your typical finance convo. We’re breaking down:

✨ Why high income doesn’t equal financial freedom

✨ Mindset blocks that keep you stuck, even at 7 figures

✨ How childhood money dynamics impact your business

✨ Why you need a wealth team, not just a bookkeeper

Kaitlyn shares practical strategies and powerful shifts to help you move from hustle to legacy—and finally keep more of what you earn.

Whether you’re making $500K or $5M, this conversation will help you rethink how you lead, earn, and build a future on your terms.

Click play to hear all of this and:

[03:44] Why most 7-figure entrepreneurs focus on income but ignore long-term wealth

[08:19] The financial wake-up call that led Kaitlyn to serve female founders

[11:11] How childhood experiences shape your financial mindset

[16:05] The key differences between an income strategy and a wealth strategy

[23:45] Why building wealth requires a team (and not just a bookkeeper!)

[29:32] How to evaluate if your business is scalable, sellable, or sustainable

[37:51] The mental shift that changes everything: from “I have enough” to “I’m enough”

Listen to Related Episodes:

  • Tax Secrets Every Entrepreneur Should Know with Karlton Dennis
  • 8 Mindset Shifts to Transform Your Relationship with Money
  • Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices

Connect With Kaitlyn Carlson:

Instagram: https://www.instagram.com/theoryplanningpartners

Facebook: https://www.facebook.com/profile.php?id=100090129347132

Website: https://theoryplanning.com/

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode620

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The Jasmine Star ShowBy Jasmine Star

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