Most businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things with your audience, in a collaborative fashion? Sort of like taking a "find them first and see what they need" approach.

The key to any good marketing strategy is to market to the key audience that wants what you have, but what’s the most effective way? And if you find one platform or channel that works, should you just stick with that or add others to your repertoire? Try concentrating on your strengths and what is already working and then simply building upon that. A strong foundation is a great starting point, then slowly try casting your net deeper versus wider.

John Jantsch is the marketing guy to look to if you're a small business trying to grow. His simple and effective approach to marketing can turn even the hardest cynics into believers once they start seeing real results from his effective marketing strategies.

www.agentsofchangecon.com/podcasts/130