On this episode, Linda and Dana talk to Aaron Novello about how he grew his real estate business and the 4 truths he discovered about it.  Aaron shares how he grew up reading books about wealth building, and real estate was always mentioned, so as an adult, he set out to sell real estate.  He grew a significant business, but after his mother suffered a brain bleed, he moved to another city to help her, and had to regrow his business from scratch.  He explains how this re-building process taught him four truths about real estate: It's a sales business, the money isn't in the services, it's in the selling of the service, all the leverage is on the listing side, and you only get paid to PLAN.  

To learn more about Aaron, check out aaronnovello.com

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