Lisa Hassig is the Global Brand + Sports Partnerships Director for AG1. While AG1 has partnered with some of the biggest athletes and creators on their partnerships, we took the conversation in a slightly different direction to share the lifecycle of a collaboration. There are five distinct phases to a solid partnership, and in today's episode, Lisa shares her best practices (and some stories) for each step of the journey.

Show Notes:

Lisa Hassig: https://www.linkedin.com/in/lisahassig/

AG1: https://drinkag1.com/

Airport AG1: https://www.instagram.com/p/DDGQJtVuyKO/

Ripper (Golf Team): https://www.livgolf.com/ripper-gc/roster

SailGP Partnership: https://sailgp.com/news/25/ag1-united-states-announce-new-partnership

Christina Lustenberger: https://www.instagram.com/christinalusti/

BPC - Brand, Product, Content:

Pelotan Sun Protection: https://pelotan.cc/

Prenuvo: https://prenuvo.com/ (Use Aaron's code to get $300 off: 1deme )

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