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In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging.

After decades in this industry, from fashion lecturer to founder, and coaching hundreds of creative entrepreneurs through my Roadmap to Profit program, I’ve identified the 7 key systems that separate profitable brands from the ones stuck in hustle-mode.

I call it thelotco Method, and today I'm sharing each of these systems with you—including how you can spot your weakest link and what to fix first.

You'll learn:

• Why vision (not just vibes) is the first system to set up
• What your brand really needs beyond a cute logo
• How pricing can make or break your entire business (even if your products are selling)
• Why relying on just one sales channel is risky
• How to attract traffic without burning out on content creation
• What numbers you actually need to know
• And the often-forgotten system that allows you to finally take a break (yes, really)

These are the systems that have helped my clients go from kitchen-table businesses to stocked-in-store and scaling with ease. If you’re done flying by the seat of your pants and ready to build something that actually pays you—this is for you.

🎧 Listen now and DM me @thelotco to tell me which system you're focusing on first.

✨ Want the full roadmap? My Roadmap to Profit program is now open—get access to the templates, coaching, and tools that help you build all 7 systems, without the overwhelm.
👉 FIND OUT MORE HERE

📚 Plus: Don’t forget to grab my free training: “How to Build a Thriving Product Business”

00:00 Introduction to Growing Your Product Business

00:46 The Seven Systems for a Profitable Business

02:19 System 1: Vision and Goals

03:59 System 2: Brand Foundations

05:27 System 3: Product and Pricing

06:51 System 4: Sales Channels

08:27 System 5: Marketing and Traffic

09:51 System 6: Money Management

11:38 System 7: Systems and Support

12:38 Conclusion and Next Steps

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.