The a16z Show

People often say that building a hardware company is like “playing on hard mode”. Building a hardware company during a global pandemic, with the unpredictability of supply chains and markets, is harder than hard. Trying to penetrate the phone market in particular – where only a few players own almost all the market share – is REALLY hard.

In today’s episode we chat with Carl Pei, founder of Nothing. Between Nothing and previously co-founding OnePlus, Carl has twice managed to do what many others have failed to do. Nothing has sold over 1m units and built a team of over 400. In this episode, Carl chats with us about why he’s at it again, what it takes to successfully build hardware, and how he thinks about making technology fun again.

Timestamps:

• 02:11 - The hardware market
• 02:53 - Breaking into the phone market
• 05:19 - Securing factories and stakeholders
• 07:39 - Differentiating products
• 10:32 - Hardware design
• 11:53 - Strengthening software proposition
• 16:04 - Table stakes
• 17:49 - Marketing and Youtube
• 19:34 - Underestimating the value chain
• 21:50 - Manufacturing
• 23:27 - Supply chain
• 26:05 - Remote work
• 27:36 - The future of hardware
• 30:45 - Breakthrough hardware
• 32:35 - Making tech fun again

Resources:

• Nothing website: https://us.nothing.tech/
• Nothing’s Youtube channel: https://www.youtube.com/@NothingTechnology
• Find Carl on Twitter: https://twitter.com/getpeid
• Find Nothing on Twitter: https://twitter.com/nothing
• Nothing’s recently launched Ear (2): https://us.nothing.tech/products/ear-2

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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You’ve probably heard of ‘Lil Miquela. The 19 year-old Brazilian-American influencer has millions of followers and has partnered with the likes of Samsung and Prada. But despite capturing the hearts of many, she’s not real. 

But you probably haven’t heard her origin story. In this episode we take a trip back to 2016, to a world that looked much different to today, together with two of Miquela’s creators – Trevor McFedries and Isaac Bratzel – cofounder and Chief Design and Innovation Officer of Brud at the time.

We learn what inspired the experiment and what early signs indicated that Miquela was not just a novel idea. In a world where spinning up an influencer, we learn what it took to capture mindshare, the pushback they’ve received, what a “scalable influencer” means, and what they think is to come.

Resources:

‘Lil Miquela on Instagram: https://www.instagram.com/lilmiquela/

‘Lil Miquela on Youtube: https://www.youtube.com/channel/UCWeHb_SrtJbrT8VD-_QQpRA

Find Trevor on Twitter: https://twitter.com/whatdotcd?lang=en

Find Isaac on Twitter: https://twitter.com/izykbenjamin

Find Brud on Instagram: https://www.instagram.com/brud.fyi

Isaac’s new avatar company: https://www.avataros.com/

Timestamps:

• 00:00 - Introduction
• 02:18 - The key insight
• 04:05 - A new breed of influencers
• 06:25 - Miquela’s aesthetic
• 09:30 - Early signs of success
• 13:01 - Narrative and fan engagement
• 16:45 - The technology
• 18:14 - Expanding past Miquela
• 22:34 - Traction and generative AI
• 26:45 - A new reality
• 31:55 - Early pushback
• 33:38 - Misunderstanding reality
• 36:23 - Fear of new technologies
• 37:47 - New technological unlocks
• 41:13 - Scalable influencers

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over the last decade, we’ve seen the marketplace model evolve and grow, and this year a16z is back with our fourth edition of the Marketplace100 – a ranking of the top private marketplaces by GMV – giving a unique window into what may be to come.

This year’s list features nearly three dozen newcomers, including marketplaces for refurbished electronics, precious metals, and sustainably raised meat. And in this episode, we break down key trends from the report together with a16z’s Consumer partners Connie Chan, Olivia Moore, and Zach Cohen.

If you’d like to see the full ranking of the largest consumer-facing marketplace startups and private companies, you can find the full report at https://a16z.com/marketplace-100.

Resources:

• Find the full Marketplace 100 report: https://a16z.com/marketplace-100
• Find Connie on Twitter: https://twitter.com/conniechan
• Find Olivia on Twitter: https://twitter.com/omooretweets
• Find Zach on Twitter: https://twitter.com/zachcohen25

Topics Covered:

• 00:00- Introduction
• 02:28 - Why marketplaces? 
• 05:18 - What metrics matter
• 07:55 - Newcomers on the list
• 09:49 - Entertainment and personalization
• 13:46 - Curated marketplaces
• 14:47 - Trust and safety
• 21:23 - Mental health trends
• 22:42 - Untapped supply
• 24:40 - Disintermediation
• 27:42 - Transient vs foundational trends
• 31:33 - Companies entering the category
• 36:52 - Sleeper categories for 2024

Stay Updated: 

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s both easier and harder than ever to build a successful podcast. In this episode, we chat with Sriram and Aarthi from the Good Time Show, who ventured into the world of audio peak pandemic and have since interviewed the likes of Elon Musk, Calvin Harris, and Naomi Osaka.

We get their perspective on how to succeed in this competitive landscape, differentiation and the sliding scale of entertainment and information, the difference between an audience and a community, podcast analytics and how they’re changing, and even what Sriram has learned from his frontrow experience at Twitter recently.

Topics Covered:

• 00:00 - Intro
• 02:20 - Podcast trivia
• 06:07 - Starting a podcast
• 08:45 - Differentiating
• 13:10 - Information vs entertainment
• 18:08 - Getting off the talk track
• 20:40 - Growth and metrics
• 22:31 - Authenticity
• 27:10 - Secret sauce of podcasting
• 28:10 - Advice for new podcasters
• 29:58 - In-person events
• 32:06 - Tech as a force for good
• 34:50 - The next wave of social
• 37:23 - Creator middle class
• 41:16 - Podcast infrastructure
• 42:55 - ChatGPT
• 45:10 - Swapping lives with a celebrity
• 52:26 - Your personal monopoly

Resources:

Find Sriram on Twitter: https://twitter.com/sriramk

Find Aarthi on Twitter: https://twitter.com/aarthir

Find Aarthi and Sriram on Youtube: https://www.youtube.com/@AarthiAndSriram

Check out the Good Time Show: https://www.aarthiandsriram.com/

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With every new technology, some jobs are lost while others are gained. People often focus on the former, but in this episode we chose to highlight the latter – a highly creative role that emerges alongside AI: the prompt engineer.

Until AI can close the loop of its own, each tool still requires a set of prompts. Just like a composer feeds an instrument the notes to play, a prompt engineer feeds an AI a map of what to produce. And if we know anything from music it’s that composing great music takes great skill!

In this episode we explore the emerging importance of prompting with Guy Parsons, the early learnings of how to do it effectively, and where this field might be going.

Will the prompt engineer be more like the highly sought after DevOps engineer, or a proficiency like Excel that you find on every resume? Listen in to hear Guy’s take.

Interested in the prompt competition? Email us at [email protected].

Resources:

DALL-E 2 Prompt Book: https://dallery.gallery/the-dalle-2-prompt-book/

Find Guy on Twitter: https://twitter.com/GuyP

Guy’s combining image experiment: https://twitter.com/GuyP/status/1612880405207580672

Guy’s amorphous prompt experiment: https://twitter.com/GuyP/status/1608475973300948993

Guy’s space duck: https://twitter.com/GuyP/status/1601342688225525761

Prompt base: https://promptbase.com/

Lexica: https://lexica.art/

Topics Covered: 

0:00 - Introduction

01:49 - DALL-E 2 Prompt Book

05:29 - Parallel skills

06:51 - 80/20 prompting

10:16 - New ways of prompting

13:44 - Pulling the AI slot machine

18:09 - Comparing models

21:04 - Requested features

26:34 - Learning with AI

27:58 - Practical use cases

32:08 - A top 1% prompt engineer

36:17 - The most popular images

Stay Updated: 

Find us on Twitter: https://twitter.com/a16z

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Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Stay Updated:

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Starting in the 1960s, technology companies, funded by the U.S. Department of Defense, were essential for creating the processors that would eventually launch satellites and guide missiles. Half a century later, today’s tech companies can — and need — to move even faster and smarter, as international adversaries scale up their aggressions. In this episode, Anduril Industries Founder Palmer Luckey will discuss how Silicon Valley is using new technologies to build new tools, systems, and companies to defend our nation and its interests.

Resources:

American Dynamism Summit: https://a16z.com/AD-summit/

Anduril’s website: https://www.anduril.com/

Find Palmer on Twitter: https://twitter.com/PalmerLuckey

Stay Updated: 

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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What happens when you don’t have the resources to fight for your rights? Whether it’s a major medical bill or a more minor parking ticket… even if you were in the right, is it easier to just… pay?

Well, Joshua Browder's answer is Do Not Pay! 

He’s built a thriving company of the same name, that helps consumers “fight corporations, beat bureaucracy, and sue anyone at the press of a button.” Through the power of technology, DoNotPay has resolved over 2m cases successfully and in this interview we get to hear where Browder hopes to take the organization, including his first-hand account of his recent plan to bring the robot lawyer into the physical courtroom.

Topics Covered:

00:00 - Introduction

01:51 - DoNotPay’s origin

03:09 - Surprising laws

05:49 - General counsel for consumers

06:54 - The role of AI and technology

09:26 - Ensuring quality counsel

13:19 - Prioritizing features

14:43 - Corporate pushback

17:11 - Reshaping the legal system

20:28 -  Entering the physical courtroom 

24:50 - Cross border possibilities

26:14 - Looping humans into modeling

29:01 - Deflationary impacts

30:05 - Recent pushback

33:13 - Is AI already writing law?

35:15 - Why is law so complex?

37:54 - Entering the Supreme Court

38:38 - Lawyer support

39:47 - Looking forward

43:07 - Building horizontal vs vertical

45:28 - Does this law exist?

Resources: 

DoNotPay: https://donotpay.com/

Find Josh on Twitter: https://twitter.com/jbrowder1

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What would you do if you believed in an idea but everyone said it would fail, nobody would fund you, and the industry was experiencing a nuclear winter?

Despite experiencing exactly that, Sandbox VR founder Steve Zhao doubled down and invested all of his personal savings into the unproven business. 7 years and 1 bankruptcy later, Steve has built the world’s leading full-body VR experience with over 30 locations across the globe. 

In this interview, we get to chat with Steve about the many challenges he faced, how Sandbox made it through the pandemic, the future of VR, and the difficult task of tackling hardware, software, a new computing platform, and real estate.

Resources:

Check out Sandbox VR: https://sandboxvr.com

Find Steve Zhao on Twitter: https://twitter.com/zhaosaurus

Learn more about the Squid Game partnership: https://venturebeat.com/games/squid-game-is-coming-to-sandbox-vr-immersive-experience-locations/

Watch Steph’s highlight video: https://sandboxvr.com/event/b0b22aad-7c73-475d-ab43-281a456ff590

Stay Updated: 

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Find us on LinkedIn: https://www.linkedin.com/company/a16z

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Stay Updated:

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A small minority – likely less than 1% – of the world can code. Yet also widely known that the skillset tends to yield outsized returns, with developers generating some of the highest paying salaries out there.

But the field is quickly shifting, especially with the advent of wide-scale AI. In this podcast, we get to chat with Amjad Masad, founder of Replit, about these foundational shifts.

We cover how Replit has integrated AI into its platform and the implications on both current and future developers. It’s easier than ever to learn to code, but is it still worthwhile? Listen in to find out.

Timestamps:

• 00:00 - Introduction
• 02:04 - What is Replit?
• 04:15 - Stories behind Replit
• 11:10 - The software hero’s journey
• 13:09 - Making coding fun
• 15:58 - AI powering software
• 19:37 - Training your own models
• 22:36 - Building UX around AI
• 24:16 - The developer landscape
• 26:23 - The 1000x engineer
• 30:40 - Should you still learn to code?
• 34:41 - What does AI enable?
• 40:54 - Developing on mobile
• 43:24 - A software labor market
• 45:53 - Differentiating a marketplace
• 48:23 - Building new market dynamics
• 50:45 - Looking ahead

Resources: 

Replit: https://replit.com/

Replit Ghostwriter: https://replit.com/site/ghostwriter

Replit Bounties: https://replit.com/bounties

Find Amjad on Twitter: https://twitter.com/amasad

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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A few weeks ago, Apple released a stunning statistic: they’ve paid developers over $320B — yes, billion! — since the launch of the App Store in 2008, highlighting the cast opportunity in the marketplace.

And around the same time, a16z Consumer Partner, Olivia Moore, compiled a list of the top apps across the US app store throughout 2022.

In this episode, you’ll get to hear which apps made it to the top and what they have in common. Hint: the big winners were in social, but perhaps a new wave of social apps!

We also get the scoop on what it really takes to not just hit #1, but stay there. This episode highlights numerous surprising examples ranging from a new-age Beanie Baby app, a viral talking dog, an app from 2012 that finally broke the top 10, and the Chinese app that’s been at #1 for a majority of 2023, and it’s not TIkTok!

There are endless learnings about how new founders can take advantage of these opportunities.

Timestamps:

• 01:51 - Top apps in 2022
• 03:32 - A new era of social?
• 07:22 - Hitting #1
• 09:30 - Staying on top
• 11:20 - Building a sticky product
• 13:46 - Growing an app in 2023
• 15:35 - User-generated growth
• 17:48 - 2022 category winners
• 20:39 - Anonymous social
• 22:24 - Early monetization
• 26:30 - Monetization trends
• 31:07 - Leveraging platform shifts
• 35:26 - Surprising hits
• 37:50 - Looking toward 2023
• 39:38 - Invisible AI products
• 41:46 - Limiting virality
• 45:13 - Vertical social networks
• 48:37 - When digital goes physical
• 51:44 - TikTok growth
• 53:27 - Geographic trends
• 56:18 - A decade old app
• 1:00:25 - App challenge

Resources: 

• Follow Olivia on Twitter: https://twitter.com/omooretweets
• Olivia's 2022 analysis: https://twitter.com/omooretweets/status/1605983056682045440
• Olivia's 2021 analysis: https://twitter.com/omooretweets/status/1483482099562602500
• Justine’s Boating app commentary: https://twitter.com/venturetwins/status/1616121691830390784
• Olivia’s Tinder subscription commentary: https://twitter.com/omooretweets/status/1616480480546942976

Apps mentioned: 

• BeReal: https://apps.apple.com/us/app/bereal-your-friends-for-real/id1459645446
• TikTok: https://apps.apple.com/us/app/tiktok/id835599320
• Gas App: https://apps.apple.com/us/app/gas/id1641791746
• Talking Ben the Dog: https://apps.apple.com/us/app/talking-ben-the-dog/id416345319
• Argo Boating Navigation: https://apps.apple.com/us/app/argo-boating-navigation/id1463869636
• NoteIt: https://apps.apple.com/us/app/noteit-widget-get-it-now/id1570369625
• Locket Widget: https://apps.apple.com/us/app/locket-widget/id1600525061
• LiveIn: https://apps.apple.com/us/app/livein-share-your-moment/id1606780589
• Slay: https://apps.apple.com/de/app/slay-komplimente-umfragen/id1645858841
• Lensa AI: https://apps.apple.com/us/app/lensa-photo-editing/id1436732536
• Starlink: https://apps.apple.com/us/app/starlink/id1537177988
• NOAA Weather: https://apps.apple.com/us/app/noaa-weather/id436760574
• Stardust Period Tracker: https://apps.apple.com/us/app/stardust-period-tracker/id1495829322
• Temu: https://apps.apple.com/us/app/temu-team-up-price-down/id1641486558
• SquadApp: https://apps.apple.com/us/app/squadapp-collection-database/id1623120952
• TravelBoast: https://apps.apple.com/us/app/travelboast-my-journey-routes/id1476504378
• Subway Surfers: https://apps.apple.com/us/app/subway-surfers/id512939461

Stay Updated: 

• Find us on Twitter: https://twitter.com/a16z
• Find us on LinkedIn: https://www.linkedin.com/company/a16z
• Subscribe on your favorite podcast app: https://a16z.simplecast.com/
• Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Stay Updated:

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Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.