The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

January 13, 2022#425: Project Planning Mastery: A Step-By-Step For How To Stay Organized
Follow The Plan. Master The Project.
My team is incredible but I can be reasonable.
We’re not at 100% in everything in our business.
But our project plans…?
They’re pretty dang bulletproof.
So in this episode, I’m walking you through the exact steps of how I create a project plan in my business from conceptualization to completion (and even what we do to make sure the next attempt of that project is 10x easier.)
I’ve laid this episode out like a step-by-step guide to project planning mastery so you can reduce overwhelm in your business and maybe, just maybe, become known as the business owner that smashes deadlines every time with room to spare.
I believe that for you, my friend!
Here’s a glance at this episode...
[06:52] A project plan is a process to bring an idea or concept to life through planning and organization.
[09:43] 1. Identify the main focus of the project plan.
[10:42] 2. Outline the project. Make categories and then break it down into each task. What tasks need to happen to complete the category?
[14:51] 3. Set dates. Identify the most important dates in your plan. Put all the dates in your calendar. Give each task a final due date.
[20:00] 4. Identify key players. If you have a team of one or more, you need to assign each task to the correct person.
[22:49] 5. Finalize the outline and add any details, resources, or SOPs to each task. Your project plan is almost complete. Add descriptions, additional details, and links to SOPs.
[27:13] 6. Final review and check-ins. Take a moment and review your plan from top to bottom. Look at tasks, dates, assignees, and triple check everything to make sure that it's correct.
[29:04] 7. Make a copy. You've done all this hard work, you might as well use it again. Create that copy before you start using it. Have a master template that you can duplicate any time you like.
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34 min
January 11, 2022#424: 4 Unsexy Skills That Have Made Me A Better Entrepreneur & Leader
What I Practice Every Day For Swoon-Worthy Results
What?
You thought entrepreneurship was all glistening social media posts and champagne toasts?
Juuuust kidding.
If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments.
But in this episode, I’m sharing four very specific skills that you probably wouldn’t list on a Bumble profile…but that will definitely make you a more effective and successful entrepreneur and leader.
Promise.
Things like the ability to leverage. Or being a proactive planner. Or how I’ve learned to be an effective communicator in my business (and what that’s looked like in different situations.)
Sneak away for a few minutes, dive into this shortie episode, and steal the four unsexy business-making traits that I’ve developed inside my business (so you can build them into yours!)
Here’s a glance at this episode...
[03:35] 1. Effective communication skills. In the past, I've shielded myself from negative conversations. I use the Radical Candor method to communicate when something goes wrong.
[06:47] 2. Your ability to leverage. When you leverage you still have a pulse on the project, you're just not doing everything. This is choosing who you want to collaborate with and letting them own it, but they're still doing regular check-ins with you.
[09:37] 3. Be willing to admit when you are wrong. If something's not working in your business, look inward and ask how I can change my communication style or whatever is causing the problem.
[11:42] 4. You have to be a proactive planner. A proactive planner is looking ahead six months or a year. How can you scale or improve the business in the next three years? Check out EOS.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
16 min
January 06, 2022#423: How To Find Support In Other Female Entrepreneurs With Lori Harder
My guest on this podcast is making big – and I mean, BIG – waves in their industry.
Lori Harder is a self-love specialist, fitness model, author, and podcast host.
And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch.
A girl after my own heart!
In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990.
But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses.
Including:
How to stay upbeat (even when things get really, really hard)
How to find inspiration to get creative (even when you really, really don’t feel like it)
How to find support among other entrepreneurs
Her tips for building a massively successful business
What it’s been like launching a physical product and the lessons she’s learned from her latest venture
So if you’re in the mood for a little fun and a whole lot of noteworthy nuggets, join me for this special conversation with Lori Harder.
Here’s a glance at this episode...
[07:16] Lori was getting very burnt out. She wrote a list of what she wanted her life to look like. She wanted the next thing she did to connect and collaborate with people.
[15:38] Creating a community and talking about core values is the number one thing that Lori has learned. The vision is built on better collaboration and opportunity within our own community.
[18:38] Lite Pink has all-female investors.
[29:10] As Lori made fundraising calls, she was learning along the way. Educating around these opportunities as a way to get more of our dreams out there. We can become a part of and support the things that we are truly passionate about.
[33:05] To get into creation mode for something new, you need to switch what you are listening to and reading.
[37:14] On challenging days, keep moving and don't think about it. Don't internalize the pressure. Free yourself up to do what you need to do.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
58 min
January 04, 2022 #422: Lessons Learned From Social Media Bullies

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
13 min
December 30, 2021#421: From Court Rooms To TikTok: The Korean Vegan’s Journey Of Reinvention
Talking Life And Career Transitions Over Curry
Like soooo many of us, Joanne Lee Molinaro hopped on to TikTok in July of 2020 as a way of coping with the isolation of quarantine.
But as fate would have it, a post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral and The Korean Vegan was officially on the map.
But it’s not just her red chili paste mushroom pasta or vegan kimchi cheese fries that gathers the masses and leaves them hankering for more.
My guest on today’s episode is no stranger to enduring (and leveraging) major life transitions… and she’s using her platform to share stories that challenge and inspire.
Joanne, a lawyer turned full-time creator and New York Times bestselling author, is a child to immigrant parents who at times found themselves in near-starvation situations in what is now known as North Korea.
She shares about this among many of her other heroic tales through her social media platforms. And with over 3.5 million fans, it’s clear that her storytelling and vulnerability are what people are craving… along with her tasty chocolate chip paht cookie recipe.
In this episode, we chat about:
Transitioning and pivoting in life and careers
The idea of reinvention and how it’s never too late in order to align with your design to create a life that lights you up
The power and influence of storytelling and vulnerability
And so much more!
Whether you find yourself in a moment of transition, you’re dreaming of making a career jump (that may or may not make sense to those around you), or you simply love a story that moves you to your core, you’re going to love my conversation with Joanne.
Here’s a glance at this episode...
[Insert transcript brief]
Click here to listen!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
57 min
December 28, 2021#420: Unlearning The Hustle Mentality (& How I Got It Wrong)
An Entrepreneur’s Permission To UnHustle
I L - O - V - E new entrepreneurs.
There’s no drive or determination like the early days of starting a business…but with that comes a few habits that become hard to break.
Like taking that drive and willingness to do what it takes and forgetting that you’re running a marathon…not a sprint.
A “hustle, hustle, hustle” mentality can be the default setting for high achievers (like many entrepreneurs are.) But it’s also been the flag that successful entrepreneurs have loudly and proudly flown for the last decade.
And I made the mistake of falling into the hustle culture trap myself in the early days of my business.
So in this episode, I want to talk about the turning point when I realized hustling my days, nights, and weekends away wasn’t cutting it anymore
Plus how I undid the thoughts of what I “should be” as an entrepreneur and even the “hustle-over-everything” beliefs I brought into my business.
Whether you’re just starting out or you’re a long-timer like me, I hope this short and sweet conversation is one more reminder that your *whole* life deserves your attention.
And that doing *all* the things isn’t always what’s best for your biz.
So take a deep breath and click to listen. Your permission to unhustle is inside!
Here’s a glance at this episode...
[03:29] The one thing that I would do differently in my business is that I wouldn't have hustled to get to where I am today.
[04:42] The first years are the most difficult. Once you start to see traction and double down on what's working, the hustle can stop or at least slow down.
[06:50] What I believe now is that you can have an amazing personal life with white space and downtime as well as an amazing business.
[09:03] The questions we ask allow us to work smarter. It took courage to allow me to switch to a four-day workweek. My team and I put in a system and a plan. Then we got to work!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
14 min
December 23, 2021#419: She Was Forced To Slow Down (And Then Her Business Grew!) With Kate Northrup Watts
Say Bye-Bye To Business Burnout
Working less and earning more is the battle cry of online entrepreneurs everywhere.
It’s why we start our own gig in the first place, right? More cash coming in, less hours glued to a screen.
My guest on today’s episode, Kate Northrup Watts, had her life changed when she was forced to slow down and as a result, her entrepreneurial hustle came to a halt.
But then, the unthinkable happened.
Kate experienced more growth in her business than the year before.
And she’s breaking it aaaaall down during our conversation in this episode.
In it, Kate’s putting the kibosh on hustling your way to the top. So, if you’ve been looking for permission to do less in your business without sacrificing revenue or growth… this is it.
In this episode, Kate and I talk about:
Exactly how Kate slowed down, worked less, and earned more
How to identify how much pressure you feel (instead of convincing yourself that “it’s fine”...when it’s not)
How us achiever-types can begin to reframe asking for help, instead of doing all the things out of pride (GUILTY)
Why Kate only goes for hyper-focused offers in her biz (and why you should too)
You don’t have to burn it all on the way to the top. In fact, you won’t get to the top if you’re running at 1,000 miles an hour.
So hang up your hustle culture cleats, and listen to my less-is-more conversation with Kate Northrup Watts.
Here’s a glance at this episode...
[06:18] Kate was an online entrepreneur, who worked whenever she wanted until she got pregnant. She suddenly had no energy and needed to sleep 14 hours a day. She was forced to dial it back.
[08:36] She ended up working less than she ever had and made more money than previously!
[11:33] Not being able to sleep and not having good digestion are signs that something is off and you may be experiencing overwhelm.
[14:49] Instead of trying to do everything, ask for help. Reframe in your mind how getting help makes you more available for the important stuff.
[21:42] You'll have so much more time and energy when you cut some offerings and go all in on a few things only.
[33:53] Cyclical work is using the wisdom of nature to guide your creative processes. You may produce fewer things but what you do make will be more robust.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
47 min
December 21, 2021 #418: A New (& Better) Way To Look At Imposter Syndrome
Why I Don’t Think You Have Imposter Syndrome
Stop saying you have imposter syndrome.
To which you might say, “But Amy...I do have imposter syndrome. I can’t get past this notion of ‘Who am I to start a business’ or ‘Who am I to teach on my topic?’”
Boy, do I hear you. I’ve been there a thousand times.
But I also want to challenge you on how that mindset is most likely working against you...and I’m doing just that on this episode.
In this episode, I want to talk to you about rethinking what you’ve always labeled as imposter syndrome.
I want to lean into what might actually be a strength underneath all that fretting.
And I want to challenge you in an area that you’re probably selling yourself short.
My friend, borrow as much courage as you need from me -- and this episode -- to put imposter syndrome to bed for good in your life and step fully into what you’ve always been called to accomplish in this world.
I believe in you with my whole heart!
Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
15 min
December 16, 2021#417: 33 Million Downloads & 870K Social Followers: Proven Organic Reach Strategies I Love
Attraction Strategies That Keep Your Pennies In Your Pocket
Today’s episode is dedicated to all my entrepreneurs who are balling on a budget.
Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you.
In this episode, I’m teaching you my favorite and most effective strategies for boosting your organic reach.
When I say “reach”, I mean people laying eyes on your business and/or offers online.
And when I say “organic,” I mean getting in front of those people without spending a dime. Oooooh yeah.
I’ve used these strategies to promote lead magnets, podcast episodes, and so much more during all of my 13 years in business.
A.K.A -- these strategies will grow as you do.
In this episode, I’ll take you through the “how” and the “why” behind each one, including:
How to get more traffic to your website or blog (even if your website is SUPER simple)
How to win over Google so it puts your content in front of the right people for you
How to get in front of other people’s audiences to grow your own (in a way that makes you both feel great about it!)
Why simplifying your strategy actually helps you reach more people
You and I won’t part ways until you feel 100% confident about which organic reach strategy is best for you and the right next steps to getting it DONE.
So click here to listen and rest easy knowing that your business can grow while your wallet takes the day off.
Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
25 min
December 14, 2021 #416: My Birthday Episode: Hard-Earned Lessons I’ve Learned This Year
How The Last 12 Months Have Changed My Mind… About A Lot
There’s leftover cake in the Porterfield kitchen, which can only mean one thing.
We’ve had a birthday! Mine, to be specific.
And while I wish I could treat you to poolside mai tais to celebrate, I thought, at the very least, we could have a little heart to heart to mark the occasion.
Because the last 12 months, as you know by now, have brought high highs and some low lows.
So, in this special birthday episode, I’m taking stock of the lessons, wins, and losses of the last year...and sharing the brand new mindset I’m taking into this next one.
I can confidently say I’m another year wiser because the struggles of the last 365 days brought some profound lessons that I wouldn’t trade for the world.
And, as always, I hope that my lessons learned can make the load of life, leadership, and business a little lighter (and less lonely) for you, my friend… so let’s chat.
Listen and imagine us clinking chilled glasses on lounge chairs in the sun as you do!
Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
18 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.