The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

December 09, 2021#415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller
My guest on this episode is a master at putting together an enthralling plotline. However, his narrative of choice isn’t film. It’s not even just marketing.
It’s life, and life by design.
Donald Miller is an author, speaker, and the founder and CEO of StoryBrand -- a globally recognized branding framework used by the industry leaders like Pantene, Intel, Berkshire Hathaway, and Zaxby’s.
In this episode, Donald joins me to discuss what’s really, really working in online marketing today.
We talk about the specific type of practical knowledge required to propel success… and why they’re not teaching it in top 20 business schools.
But more than that, Donald and I also talk about how entrepreneurship gives us the ability to control much more than just conversion rates and content delivery.
When we direct our work, we have more freedom to decide on our setting. Our key players. Our next chapter.
In this episode, Donald and I discuss:
Why people don’t buy from you when they open your sales email (and the moment when they definitely DO buy)
When to be in your customers’ inbox to land a sale and the foolproof way to never miss that window
The missing pieces of information the best and brightest entrepreneurs know (and how you can leverage them for your own success)
When to worry about credentials and when to forge your own path
How to become more enthralled in your own story than you are in others
And so much more!
Click here to listen to my conversation with Donald Miller. You’ll not only walk away with clearly defined action to take in your email marketing, but you’ll be more inspired to take a hold of the plotline your life is following -- and decide exactly how your business plays into it.
Here’s a glance at this episode...
[05:07] A lot of the stuff we learn in business school isn't necessary to grow a business. The best kind of business education is working for a company and developing yourself to become more valuable on the open market.
[06:38] Personal productivity strategies include separating primary projects that are important from secondary projects.
[10:37] Don's morning ritual includes reading his eulogy -- find out why!
[14:55] Narrative traction is when you engage in a story, because you're hoping for a certain outcome. Too many people don't engage in the outcome of their own lives.
[17:31] Don shares a messaging strategy that we can use right now. Create a story that points out the customer's problems (red), talk about your solutions (yellow), and describe the customer's life if they buy your product (green). Your story needs all three colors.
[22:36] Marketing and building a sales funnel. A one-liner is one sentence that gets your customer engaged with your product. Your landing page invites people into a story. The third part is a lead generator like a webinar or PDF. Nurture and sales campaigns are after getting an email address.
[31:05] Your main goal is to connect your customer's problem to your solution. Failing to close the deal means failing to connect their problem with your product.
49 min
December 06, 2021#414: How To DIY Your Own Mastermind (& Do It Right)
Masterminds.
You hear a lot about them, but do you know what it really means to be a part of one?
Let me break it down for you.
A mastermind is a small group of entrepreneurs that keep you on track, troubleshoot with you, offer fresh insights into your business, and help you move forward.
No matter if your roadblocks are technical or maaaybe you’re stuck in your head more than anything… these people get it. They’re playing all out. And they’re here to help you move forward.
I truly don’t think I’d be here today if it weren’t for two things...
One, investing in myself. And two, surrounding myself with people who build me up, support me, and, honestly, call me out when I need to be called out.
So in this episode, I’m breaking down exactly how to DIY your own mastermind -- no matter what stage your business is in, with no cost required.
Because an accountability group or mastermind is right for EVERYONE.
Introverts and extroverts alike.
Long time business owners and those still rocking the side hustle.
Together in this episode, we’ll talk about:
How often to meet
The ideal number of people to have in your mastermind
What you should *definitely* include in your mastermind meetings
Plus the one role that holds it all together
It’s a lonely business if you’re trying to do it alone… so don’t. Give yourself the support all entrepreneurs so desperately need. You’ll thank yourself over and over again.
So click to listen and prepare to make a few calls… your mastermind awaits!
Here’s a glance at this episode...
[04:51] I got here by investing in my business and myself. In the beginning, I started out with a paid mastermind and always surrounded myself with people doing something similar to me who have valuable insights.
[08:52] There needs to be one or two people who will take the reins. Get clear on when you meet and think about how you want to structure it. I like hot seats where each person gets 10 minutes to talk, and then we give feedback.
[14:06] Make a list of three to five people that you might want to include in your accountability or mastermind group. Put some feelers out in Facebook groups and find your group!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
17 min
December 02, 2021#413: How To Make Every Word Count When You're Selling & Serving with Roger Love
Speak Strategically, Sell Confidently, Serve Authentically
Voice coach and speech trainer to the stars, Roger Love, joins me on this episode…
And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.”
Don’t worry, friends. The day I pick up a guitar and a microphone will be the day hell freezes over.
And while Roger has honed his expertise working with the likes of Reese Witherspoon, John Mayer, Bradley Cooper, and Selena Gomez…
He’s not running through scales today. Your long-forgotten arpeggios can stay that way.
Roger joins me on the podcast to teach you, my beautiful entrepreneurs, how to communicate more effectively on behalf of your business and command any room with your presentation skills.
In this episode, Roger masterfully explains how entrepreneurs (AKA YOU!) can powerfully and simply shift how you speak to sell more confidently, build trust with your audience, and present yourself in a way that screams, “Hello world, you’re going to want to pay attention to this!”
Imagine showing up to your next masterclass or podcast interview with the persuasion, charm, and influence of Bradley Cooper, himself.
Irresistible.
So go ahead and dive into my incredible masterclass-style interview with Roger Love. You’ll walk away from our conversation with:
Strategies and tips from the expert himself to feeling more confident (and true to your heart) when you’re selling
The reason why tone + emotion > words when it comes to getting your audience to trust you and pay attention to what you have to say (and how to use this to your strength)
Techniques for avoiding pesky filler words like, “Um” and “Uh” during a masterclass, Live video, or podcast
Here’s to the best and brightest version of yourself showing up in every Live you do, my friend!
Here’s a glance at this episode...
[10:13] Roger shares why it's important to be intentional with how you communicate. We need to be able to move people emotionally!
[14:14] We were born with an instrument that we either learned how to use or didn't. We can all tune up our instruments (our voice) and become great speakers.
[16:34] Want to become more confident? Start speaking in melody. When we speak we create melodies or the patterns that go up and down -- learn how to do this the right way.
[23:50] When we get nervous our breathing gets shallow and fast. Slow down your breathing before going live. Breath in through your nose and close your lips.
[30:24] It's wonderful to smile, but smiling makes the corners of your mouth go wide which makes your voice sound more nasal. Smile when you're not speaking. Smile with your eyes and your voice.
[39:23] Make your commas and periods have longer silence. You don't have to slow down the words, you can just increase the silence. Silence is where you give your audience a chance to feel.
[43:47] How to avoid all the pesky filler words like um or uh. These filler words are used to avoid silence, and we already know that silence is amazing.
[56:05] Action Steps: Book a Facebook Live this week. Speak live on camera and practice one thing you learned today. Practice can make the techniques second-hand.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
1 hr 1 min
November 30, 2021#412: My Live Video Secrets For Feeling Confident & Calm (Even When You're Not)
All the greats have a routine.
Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground.
John Legend eats half a rotisserie chicken before every show. (Hey, whatever works!)
Before going onstage, Game of Thrones actor Kit Harington kisses a crucifix three times, eats three Haribo gummy bears, and takes (yep) three sips of water.
Superstition or not, athletes, artists, and leaders of all walks have found unique ways to get in the zone. Helping yourself into a place where you feel confident and ready to tackle the task in front of you? I’ll cosign that, every time!
That’s why in this episode, I’m talking about the different routines that I’ve developed over the years that help me go live on video with confidence, regardless of how I feel.
Because I’ll be honest, being on video has NEVER been in my comfort zone... it still isn’t.
But after years of practice, I’ve found a few foolproof rituals to get me in the zone and help me deliver content on video that I feel really great about (even if I didn’t feel like pressing the GO LIVE button.)
But here’s the kicker! Not all live video is created equally. So in this episode, I’m sharing what I do before Facebook Lives, live Q&As, and my masterclasses to prepare for the unique pressures of different styles of live video.
You’ll walk away with specific examples and inspiration for your own pre-video routines so you can show up more readily for your audience, feel more confident, and hit your live-video stride much sooner.
You can leverage live video in your business, even if the idea makes you break out in hives. You owe it to your audience to share what you have for them...and after you’ve gone live a time or two, I think you’ll realize this whole live video thing isn’t as scary as we make it out to be.
Here’s a glance at this episode...
[03:38] You need an easy setup. Keep your equipment and location simple.
[05:58] It's a lot easier when you do your video consistently. Doing video on a regular basis can make it become just a part of how you do business.
[07:22] Create your own routine! I have three routines for three different types of videos.
[17:52] Here are 3 steps you can use to create confidence on video! 1. Set things up, like your location and equipment, so video is easy. 2. Identify the types of videos you are going to do and create a routine for each of them. 3. Do video more often so it's not a novelty -- I suggest at least once a week.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not follwing, there’s a good chance you’ll miss out. Follow now!
24 min
November 24, 2021 #411: A Day-by-Day Sneak Peek Into My Work Week
My Day-To-Day Life As An 8-Figure Online Business Owner
Three years ago, I shared an episode chronicling a “week in the life” with me, both professionally and personally.
And since then, just about everything has changed.
The size of my team… what I’m focusing on… my big, risky goals… what I sell in my business… even my address looks wildly different.
Well, for me, learning how other entrepreneurs and mentors plan, prioritize, execute, and live day-to-day life has significantly influenced and inspired how I set up my own week.
And I thought, heck! You might be curious to know how I schedule and prioritize my days, and how exactly I navigate through sooo many action items in a continuously growing business. (So you can do the same!)
So, I decided to do it again. To record an episode that’s fully transparent with you about what a week looks like three years further into my business.
In this episode, I’m doing a morning and evening check-in Sunday through Thursday night so you can ride shotgun with me through all the lessons learned, the hard stuff, and the victories, too.
I’m sharing what I'm working on and what I'm focused on right now, including a lot of behind the scenes, action items, insights, and the small moments that make up my week.
It’s going to be personal… including the good, the bad, and the ugly.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
1 hr
November 22, 2021#410: What Happens When A Launch Doesn’t Go As Planned
From elementary school days and color-coordinated folders …
To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next…
I’ve always been a girl with a plan.
But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped. Especially in business. Especially when that business is your business.
So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!) I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success.
It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.)
But it still. didn’t. work. Not like I’d expected it to, at least.
I’m talking about the feelings, hindsight realizations, and, of course, the lessons learned from this (and many) failures (a.k.a unmet expectations) inside my business.
Plus, you know I have a word of encouragement and a little tough love for you, dear online entrepreneur, for those days where things don’t go exactly to plan in YOUR business.
Spoiler alert… your business isn’t defined by those moments. In fact, your business is *made* in those moments.
Here’s a glance at this episode... [0:54] I have discovered that I have an all or nothing mentality, and friend, it doesn’t serve me! [6:01] I want to start looking at things where I’m going to do my best and enjoy the journey, not just focusing on accomplishing things. It’s my new mission to enjoy the process, not the outcome. [7:39] Imagine adopting a mindset where you’re going to do the best you can, and just showing up and going through the process is just as important as the goal that you set. [11:02] Not hitting your number or your goal isn’t a failure. Remember that we make our own goals, and we are in it for the long haul. We are on this journey together.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!
16 min
November 18, 2021#409: From Social Posts To Weekly Content: Create Your 3-Month Content Calendar Step-By-Step
Content creation dread is about to become a thing of the past!
Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours.
Yep! An entire business quarter worth of digital content -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours.
In this episode, we’ll be diving deep into content creation strategy together, covering topics like:
How to identify big topics that will leave your audience clamoring for more
How big promotions should factor into your content plans
How to leverage holidays and themes to communicate well with your perfect audience
How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine
And so much more
Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need!
You’ll knock out an entire business quarter’s worth of content and I’ll walk you through exactly how in today’s episode.
Plus, I’ve put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time.
Here’s a glance at this episode...
[03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content.
[04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge?
[10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day.
[11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on.
[13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week.
[21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars.
[25:44] Action step: Grab the free 3-month content calendar and start filling it out!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!
31 min
November 16, 2021#408: Burnout, Slowing Down, & How To Get Your Motivation Back
What To Do When You Just Don’t Want To Work
It’s the calling card of entrepreneurship.
Total flexibility. Time freedom. The ability to make your schedule and change your schedule.
But in this episode, I want to talk about something a little less… organized.
A little less concrete and more, well, reactive.
If I’m being perfectly honest, there are times in my business that I just don’t want to work.
There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with.
But the best way I can explain this feeling is simply, “I just don’t want to do anything.”
I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks.
10 years ago, this thought would trigger instant guilt or shame. “There’s so much work to be done!”
“You’re the boss, Amy! Set an example, keep your word, don’t inconvenience others.”
And so in the past, I’d ignore this feeling… pushing through and showing up to my day with a quarter of a tank.
Dear friends, as entrepreneurs, when we’re living for the weekends (or dreading Mondays) we’re doing it wrong.
(And my 9-5ers, I know your situation is different. I have a word of advice in this episode for you, too!)
It’s important for you to be able to stop and not do anything.
Because these feelings of not wanting to do anything are often screaming signs of burnout.
Sometimes, you need to make time to not do anything. Even if it’s the middle of the week. You hear me?
Flexibility is the beauty of being an entrepreneur and running your own business -- lean in. And if you’re wondering how, this one’s for you.
In this episode, I’m sharing what I do now with feelings of resistance instead of freaking out and falling into a shame spiral.
Including:
What I do to my schedule
How I know what to push and what not to
How I find time to really slow down
How to not judge yourself when you finally do take that time off
And the pep talk you probably need to hear right now
When you’re the boss, you get to decide what it means to be the boss. And that means trusting yourself and your capability to prioritize and make space so that you can show back up as a better partner, leader, friend, and entrepreneur.
More patient. More present. More impact.
So go ahead, my dear entrepreneur. Click to listen and then do it… take the days off.
Here’s a glance at this episode...
[08:04] When you are your own boss, and you are calling the shots. Take some time for yourself when you get to that point of burnout. You don't always have to be on.
[09:38] The beauty of being an entrepreneur is that you can take time to wind down or do nothing. Being your own boss is a lot of responsibility and a lot of work. There are times when you just need to slow down and recharge.
[10:05] Another thing that has helped me not reach burnout is my 4 day work week. We all love the extra time and feel more relaxed and focused during our work week.
[11:53] You have permission to take more than a weekend off. You deserve it! After all, you are the boss!
Click here to listen!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
14 min
November 11, 2021#407: Now & Then In Marriage And Business With Hobie Porterfield
Where Life, Love, and List Building Meet
Choosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you’ll ever make.
But what about the people who share the kitchen that you now call an office?
Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head?
Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don’t totally understand what you’re talking about)
Entrepreneurship doesn’t just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you.
In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie.
We often talk about the now and then and how our relationship has changed, how I’ve grown, and how entrepreneurship has really affected our lives.
And in this episode, I’d love to invite you into the conversation.
I’m sitting down with my favorite guest ever, Hobie, to discuss what’s changed in our marriage thanks to my business, and how you can protect, support, and grow your relationships as you build the business that frees you up to enjoy them.
We talk about...
Where I struggled and the number one roadblock Hobie saw me come up against in the early days
What was the hardest part for Hobie as the spouse of someone starting an online business
Finances in our early days versus now, how we began to lean on one salary more than the other, and the challenges that came with that
Plus, a pep talk from Hobie to you
I hope this episode gives you the tools and encouragement to tackle the tricky parts head-on with the people you love the very most.
(Because none of it matters without them, right?)
Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
43 min
November 09, 2021#406: The Great Facebook Outage Of 2021: What If Social Media Disappeared Tomorrow
What Should Come First: Your Email List Or Digital Course?
Remember “The Great Social Media Crash of October 2021”?
You know...people totally freaked out and Twitter had its best day in years?
Well, it didn’t disrupt my business one bit.
In fact, that day I sent an email to a segmented group on my email list about a product that I thought would be really valuable to them.
And within a day, I made $17,000 from that one email.
I tell you all this because when you have an email list, you’re in control of your business and how you reach your audience.
I sent one email, made 17k on a day when many, many people lost money.
I don't know about you, but I don't want to give anyone else power over my revenue like that.
Not only does email marketing produce 174% more conversions than social media, according to Campaign Monitor...
...but an email list is the only business asset proven to yield an average of $44 for every $1 spent.
A 440% ROI? I rest my case.
And with all this hard data, I still see entrepreneurs struggling to prioritize and grow their email list.
And in this episode, I’m revealing why I find that is (and exactly how you can avoid finding yourself in a similar rut.)
So listen and prepare to plant yourself squarely back in the driver's seat of your biz and email list.
Here’s a glance at this episode...
[1:28] My number one obstacle when selling Digital Course Academy is people not having an email list, or people saying they don't have an audience.
[2:17] If you're not focusing on your list, all the strategies in the world won't help. You can't build your business on rented land or social media.
[4:06] Your email list is the number one most important asset in your business. It will convert 4 times higher than any social media post.
[5:03] Here’s what’s missing: Are you connecting and aligning your email list with your dreams and goals for your business?
[7:14] Everything you want in your business and everything you dream of would be easier and faster if you had an engaged email list.
[10:21] Let your business be easy! It doesn't happen to be hard. Focus on a list that will make your business easy and align with your dreams and goals.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
15 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.