The Amy Porterfield Show

Digital Course Fails From a So-Called Professional (*facepalm*)

Aaaah, bloopers.

I love a good blooper in any form -- from America’s Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram. 

But today the tables turn and it’s yours truly who’s in the hot seat.

*GULP*

I’ve experienced more blunders than I can count in my 13 years of online business and I’m sharing the best (or maybe worst) of them in this episode.

From blacking out… 

to being blacklisted from Zoom… 

to getting a liiiiittle tipsy on Live video… 

to welcoming students who hadn’t signed up for my course… 

to drenching my team with tequila while live on camera… 

I’ve had enough bloopers to last me a lifetime.

So I want to dedicate this episode to all of you who think that, if you’re going to create and launch a digital course, it all has to go as planned. 

Because these bloopers span from my early digital course days all the way to this year -- yep, 2021 where I, the expert, should have my you-know-what sorted out.

No matter how prepared, professional, or experienced you are -- life’s just a little messy. 

I’ve learned instead that it’s our job as entrepreneurs to try new things and get out of our comfort zones. And yes, every now and then, that means things backfire.

But in the grand scheme of things, we’re the luckiest.

We get to try -- and in the meantime, we gather stories, memories, and a lot of lessons learned. 

And at the end of the day, we’re still standing and our businesses are still okay…even if it isn’t always perfect. 

Despite these bloopers (and some of them are seriously cringe-worthy), I’ve still been able to build a massively successful business.

And you can do the same, my friend.

Also, I want to invite you to my brand new, FREE Masterclass 5 Little-Known Mistakes *Most * Course Creators Make and What to Do Instead. Let this be your first step (that isn’t as scary as doing a launch) towards creating a successful digital course. 

You can do that by clicking here!

Here’s a glance at this episode...

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An Exclusive Module-by-Module Sneak Peek Into My Signature Program

In all my years of podcasting, I have never done this. I’ve NEVER revealed, detail by detail, what’s inside one of my paid products for my podcast listeners...until now.

In this extra special, first-of-it’s-kind episode, I’m breaking my own rules and taking you inside my signature program, Digital Course Academy. 

I walk you through my 8-figure-producing digital course -- module by module -- and explain exactly how Digital Course Academy helps my students create and launch their profitable digital course. I’ll be sharing the lessons, topics, modules, tech, and the mindset taught inside the program. Plus, I’m answering ALL your questions about DCA along the way. Including:

To be totally honest, I poured out my heart and soul in this episode.

 DCA is transformative. I’ve seen it time and time again with my students...I know the power of this program. 

So I hope you enjoy this extra special insider’s view into Digital Course Academy because it’s an absolute joy to share my heart’s work with you! If you’d like a little insider’s look into what DCA is all about, for a limited time, you can get access to a sneak peek of Module 1 for FREE! Get access here!

Here’s a glance at this episode...

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

3 Entrepreneurs Kicked Imposter Syndrome To The Curb (And You Can Too)

I LOVE working with aspiring entrepreneurs...the ones still kicking it in the cubicle.

The ones with notepads full of to-do lists and moments of inspiration scribbled down between meetings then stuffed into desk drawers.

The ones just starting out and who have a million and one questions. 

And because I’ve worked with so many for so long...I recognize the questions that throw the brakes on for many, many aspiring entrepreneurs.

That’s right…

…there are questions that each and every aspiring entrepreneur asks that has the potential to put those big dreams on ice and keep your passionate, creative, capable, world-changing toosh in an office chair, working for someone else for waaaay too long.

Questions like…

(Questions like this are why I do everything that I do.)

Because these questions creep up on every single person who has ever tried something new.

Which means that if every inventor, teacher, business owner, creator, or artist in history believed the voices that told them...

“You knew it -- that seat’s taken. Don’t embarrass yourself, there’s no room for you.”

...then this world would be totally robbed of the bright, vibrant, diverse, and awe-inspiring gifts shared throughout history. 

Which means there’s a place for you and your gifts at the table. 

The world needs what you have to offer, my friend.

And so in this episode, I want to help you push through that self doubt to make big decisions, take big risks, and go to bat for the dreams that you know are possible. 

In fact, I invited 3 successful online entrepreneurs to share exactly how they worked through self doubt and imposter syndrome as they created a business and life that they really, truly love.

And, of course, I share a few behind-the-scenes stories from my own business...because there’s not a single entrepreneur in history who doesn’t battle with imposter syndrome and self doubt on the reg. 

Oh yeah...12 years later? It’s still a struggle. But it does get better.

Self doubt doesn’t have to hold you back from living the big dreams that you have for yourself. 

In fact, sometimes it’s the voice in your head saying, “You can’t” that allows you to say, sometimes for the first time, “Actually, I think I can.”

There’s unspeakable power in that small but mighty statement, my friends. With just those few words, you become unstoppable. 

So settle in, get quiet, and let’s talk about how to flip the script on that -- very normal, very scary, but very much in your control -- voice in your head.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Worried they won't buy? How to choose your best-selling, gotta-have-it digital course topic. 

The first digital course I ever created was on how to launch a book using social media.

And when I finally launched my first-ever course into the world...it was a huuuuge flop. 

I made a whopping $267 -- and I cried about it. 

In retrospect, I can tell you my fatal flaw. I chose the entirely wrong digital course topic.

Today, I’ve created and launched 8 successful digital courses that have generated over 35 million dollars in 12 years -- all because I finally chose the right digital course topic...one that my audience wanted and got them results.

And I’m here to save you from the heartache I experienced during that first launch.

Because choosing the right digital course topic is foundational to making sure that your audience will buy. 

More specifically, the promise that you make in your digital course must get them the results that will make the most impact. But more on that in a sec...

If you have zero digital course topic ideas... 

...or maybe you have a million topic ideas and couldn’t possibly choose one

...or maybe you’re totally stuck by thoughts like, “Honestly, what would I teach? I’m no expert.”

...this episode is for you. (Click for the episode and some serious course topic inspo!) 

In it, you’ll hear from six of my students, and they’ll break down digital course topics that are working in the online space in real life, how they came up with their course topic, any hiccups they encountered along the way… and so much more. 

Digital course topics like my student Braden’s. 

Braden’s an attorney and tax pro who chose to teach online entrepreneurs how to legally set up their business so they could get back to the things they’re really, really good at. 

The result? A flexible income that allows him to spend the kind of time with his loved ones.

Or Hilary Kreuger who, after years as a stay-at-home mom, created her digital course teaching communication and personal development online. 

5 figures in revenue later, she’s still a busy mom of 4...but now, she’s bringing home the bacon.

You’ll hear about topics ranging from spirituality to marketing to travel and more.

So no matter what industry you’re in, audience you serve, experience you bring to the table, or how “ready” you feel to teach a digital course, this episode is brimming with course topic inspo to get you well on your way to choosing yours.

You’ve got this!

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

The difference between a “one-to-one” and “one-to-many” business model

I live for a good debate.

Journey or Queen?

Blog or podcast?

Seinfeld or Friends?

And while we’re at it...were they really on a break?

But if we’re talking about building an online business or adding a digital asset to your existing business, there’s one debate that comes up over and over again...

Digital course or one-on-one coaching? (Orrrr… can both work in one business?)

AKA which offer is best for you, your clients, or your business? 

And how the heck can you know for sure? (After all, you sure don’t have the time or money to go all-in on the wrong thing.)

Well, with over 12 years of experience in the online world, I want to help you decide once and for all if a digital course or one-on-one coaching is best for you. 

I’ll be guiding you through a self-assessment that’s sure to help you identify which offer is best suited to you, your clients, and your business (and life!) goals. 

Here are the questions to consider: 

And while, based on my own business, you may think I’m “Team Digital Course” all the way...my answer might just surprise you.

PLUS in this episode, we’ll discuss:

And if all of that still leaves you scratching your head, I’ve gone one step farther to make your dream business game plan extra simple.

I created a simple assessment that will take your unique goals, personal experience, and audience, and create an in-depth personalized assessment to give you the answers to this BIG question. CLICK HERE to take the quiz!

That means you can walk away with a decision today and wake up tomorrow with clarity and confidence that your business is moving in the right direction. 

No more debating. 

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

The Digital Course Industry Is BOOMING -- Here’s Why

Not many of my friends understand what I do for work. 

Do you ever feel this way?

Even sweet Hobie -- who’s been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month.

(He’d probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”)

If you’re a digital course creator or you work in the online space, you know exactly what I’m talking about. 

Which is why, in this episode, I’m spelling it out for the rest of the world -- what the heck is a digital course, exactly?

I’m tackling the basics of digital courses, including:

This episode is for those of you who are new to the idea of creating a business online and how a digital course business can allow your business to scale beyond the limitations of one-on-one coaching or consulting. 

This episode is also for us -- digital course creators and business owners -- to share with the people that we love the most. (I’m looking at you, Hobie!)

Because our industry is here to stay -- you literally won’t believe just how much the virtual learning (a.k.a. digital course) industry is worth according to Forbes. 

(I share these figures in the episode… and the future projections will leave you jaw dropped!)

Digital courses aren’t going anywhere anytime soon, so let’s help get the world acquainted -- starting right here with this episode!

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple )

What if you offered just ONE product in your business? 

As an online entrepreneur, you most likely have one of two responses...

You either sighed a big sigh of relief. (I don’t have to do 40 things at once!)

Or, I just made you really nervous. (But I HAVE to do 40 things at once!)

Whatever camp you find yourself in, hear me out.

I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business. 

And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!”

Nooooot exactly. 

In fact, I’ll prove it to you!

In this episode, I sit down with one of my DCA students and online business owner, Joy Foster.

Joy made one million dollars by selling ONE digital course.

Bananas, right?.

And here’s the best part... Joy’s story isn’t that unique. 

Joy runs a social enterprise that helps women learn tech so they can start a business or make a career change. Her business model was like many of my listeners’ -- workshops that were strictly local and in-person.

But after a while, that business model wasn’t financially viable anymore and she knew she needed to find a way to scale.

So how did Joy go from struggling to make ends meet to million dollar status -- with ONE product offer?

Joy’s breaking it ALL down in this episode, including:

My dear entrepreneur, YES -- You can focus on less in your business and still achieve more.

So go for it...breathe that big ol’ sigh of relief!

Listen now to kickstart your simplified business model...one that allows the time and freedom for you to be creative in your business.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better

What kind of legacy do you dream of leaving? 

What kind of impact will you make in this world? 

If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode ...you’ve never met Amy McLaren.

Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago. 

Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they’re at it. 

Just like she has. 

(And friends, I am here for it.) 

But let me warn you --.Amy is a force to be reckoned with.

Jumping out of planes, riding a motorcycle across Morocco and a rickshaw down the coast of India, driving 7 strangers down the California coast in an RV for 10-days ...that’s business as usual for Amy. 

She doesn’t just talk the talk -- this girl walks the walk.

And in this episode, Amy is breaking down how passion informs both the wildness and the intentional purpose in her life. 

Together, we talk about:

This girl and her friendship make my heart burst -- and I have a sense that you’ll walk away from this episode feeling the very same. 

So grab your headphones and click to listen -- just wait 'til you see what’s possible!

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Online Entrepreneurs Tell All: Habits Edition

I hate to admit it...but I’m a little bit nosey.

I looooove getting a glimpse into the private moments and secret thoughts of people that I admire.

I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff!

Well in today’s episode, I did a little bit of snooping...with permission, of course. 

I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur. 

I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones.

I wanted to know what habit actually mattered and made a difference when it came to building their online businesses. 

Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel.

And you know we love keeping it simple around here. 

So click to listen as these incredible leaders share the ONE habit that has made the greatest difference in their journey as an entrepreneur, so that you can take what speaks to your soul and run with it.

Some are personal, some are professional…but all of them are juicy! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

What to do when your email list isn’t buying...

I’m not a chef.

If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!)

But every now and then, on a special occasion, I’ll break out my old 1990’s apron from my single apartment days and cook something for Hobie.

(Okay, maybe by “cooking” I mean preheating the oven and peeling off plastic wrap but it’s totally the thought that counts, right?)

Well, let me tell you about a dark day in our marriage.

I decided that I’d push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn’t past expiration. 

By the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award.

But time went on… and no Hobie.

Wife confession: I was mad. 

I’d done all this work, tried something new, put myself out of my comfort zone… for nothing. 

Now, Hobie eventually came home and we worked it all out. (I can’t stay mad at that sweet man!)

But today I want to talk to you about the entrepreneurial equivalent...

...I’m talking about shooting your shot, giving it your best...and it kind of just sitting there...getting cold and stale.

Today we’re talking about making a sales pitch to your email list...and getting ZERO sales. 

OOF. 

Especially if your engagement is healthy, this sales offer ghost town can be massively frustrating. 

In today’s episode, I’m going to be sharing exactly how to prepare your next sales offer so your email subscribers are racing to the “Buy” button.

I’m going to take you step by step through your sales promo, including when to email, how many to send, and exactly how to write emails that make a connection first -- then an effortless sale. 

That includes:

In fact, I want to make sales emails so effortless for you that I’ve created a FREE checklist for you to download, so you can be sure that your sales emails are hitting the mark every time. 

PS. Looking for my List Building Masterclass? Well, I sure hope you like sharp upticks in your subscriber count. Click below to save your seat for my FREE List Building Masterclass!

I'm in, Amy! Save my spot!

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!