The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

May 13, 2021#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start
The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs.
This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully.
And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must.
On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past.
Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn:
The core values you must know before even thinking about getting started

Platforms you’ll want as your best friends so the funnel runs without a hitch

What must-have content should be created as you think about launching

How timing and LIVE launching plays into creating your evergreen experience
Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products.
Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless.
Here’s a preview of the episode:
[04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer.

[09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns.

[13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email.

[18:01] Create urgency by using Deadline Funnels and irresistible bonuses.

[20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month.

[21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen.

[23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates.

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28 min
May 06, 2021#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship)
Content creation, visibility in your business, and how life will steer you in the right direction (whether you’re ready for it or not!)
New York Times Best-selling author, award-winning blogger, and “professional troublemaker,” Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience.
I loved my interview with Luvvie, and I know you will too. We chat about...
How her skydiving experience helped her become comfortable with being uncomfortable

Why content creation and getting noticed online looks different than you think

The reason getting a “D” in college was the sign she needed to say goodbye to her dream of becoming a doctor and start a blog instead

There are so many "a-ha", "WOW", and jaw-dropping moments in this episode, I wish I could name them all... you’ll just have to join us over on the podcast to find out what they are.
Sometimes a conversation just takes on a life of its own and reveals a lot of wisdom. I know when Luvvie says, “When you serve people, you will be seen by the people you need to serve,” you’ll want to stop multi-tasking and make sure you’re listening to the conversation that follows.
You’re in for a real treat, friend! Listen in to get inspired, excited, and driven to take action with Luvvie’s step-by-step guidance.
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34 min
April 29, 2021#374: Take Your Hands Off The Wheel: Automation For The Smart Business Owner
Creating automation in your business can help you streamline your tasks and save time every single day.
Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed.
The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of.
I know, I know, you might be thinking, “But Amy -- this sounds too good to be true!”
And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours!
In this episode you’re about to learn my favorite tips and tools to create:
Auto-responders in your emails for all the FAQs that land in your inbox

Seamless scheduling systems (no more headaches!)

Social media content creation so you can batch and post with ease

Standard operating procedures -- every job now has a “how to do this” list

A process for hiring a Virtual Assistant to provide ongoing help
Plus, just to make things interesting, I have a fun accountability challenge at the end and I want to make sure I’m cheering you on as you implement your automation so you can spend more time on all the things you love!
Here’s a preview of the episode:
[04:18] Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture.

[05:41] Email automation. Only check your email once a day and set up an autoresponder for the other times.

[07:31] Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day.

[09:33] Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability.

[10:59] Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once.

[13:20] Managing emails from your community. ConvertKit is a good solution if you're just getting started.

[15:24] Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team.

[17:27] Compile tasks that can be passed off to a professional VA, even if it's just for a few hours a week. This will allow you to stay in your zone of genius.

[18:35] Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it!
21 min
April 22, 2021#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet
Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do.
This week, I have quiz building expert, Chanti Zak, on the show.
Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz -- she’s SO good she’s even written quizzes for me!
If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started.
During our time together, Chanti walks us through everything you need to know about:
How to select the PERFECT topic so your audience can’t wait to see their results

How to layout your results so they are fun and informative

And how to get your quiz up and converting so you can start building your email list right away

Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers.
Psst… if you’re not sure what’s next once your audience gets their results, well, we talk about that, too. It’s my very last question for Chanti and I know you’ll love it.
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44 min
April 15, 2021#372: How Much Does It Actually Cost To Start & Successfully Grow A Biz with Jamie Trull
In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business.
If you’re anything like me you may have fallen for shiny object syndrome a time or two while running your business.
Raise your hand if you’ve found yourself buying courses or subscriptions that weren’t what you really needed to get your business off the ground...
Yep. I’ve been there, too.
Here’s the thing, knowing what financial investments to make when you’re running an online business can be confusing. And it can be easy to invest in a product, service, or tool you think you need but isn’t actually what you need at all.
If you’re just starting out as a business owner or you’ve been at this for a while, figuring out your finances is an essential part of your journey.
This is why I have my peer, student, and financial expert, Jamie Trull on the show today.
During the episode, we dive into what it looks like to actually start a business from a financial standpoint.
Jamie’s a genius when it comes to helping business owners, like you, feel confident about their financials. I love having her on the show because she shows that you can absolutely handle the numbers side of your business and have some fun, too.
In this episode you’ll get information to help you really understand:
What financials should look like when you’re starting a business

Where to invest in your business so the financial decisions you make align with your big goals

Ways to save so you can grow quickly and strategically as you build your business

Plus we walk you through the tips you need to start paying yourself, prepare for taxes, and invest back into your business.
Yes - you can absolutely do this -- and we are here to help.
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39 min
April 08, 2021#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey
An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood.
Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber.
In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include:
Phase 1: Attraction

Phase 2: Nurture

Phase 3: Promotion

Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!)

I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey.
Get ready to knock the socks off your customers and create a journey they can remember with today’s episode!
23 min
April 01, 2021#370: Behind-The-Scenes: How I Collect Money-Making Testimonials
Customer testimonials can help you grow your business online and expand your reach.

Your digital course and online business success will skyrocket when you have glowing testimonials to share with the world.

Are you interested in significantly increasing your sales, boosting your lead magnet sign-ups and email subscribers, or growing your audience exponentially?

I have a feeling you’re saying, “Come on, Amy! Of course, I am!”

Well my friend, listen up because I’m going to tell you one simple strategy that will help you do all of those things I mentioned.

Two words… glowing testimonials.

They are simply the bread and butter of your business, and today, I’m giving you my behind-the-scenes, step-by-step process for finding and gathering testimonials that will be so top-notch that they do the selling for you.

And yes, there is a process -- trust me! In this episode, you’ll learn…

why testimonials are worth spending time collecting

how to find them

how to request them

how to conduct an interview

the proper way to format them to make sure they convert

where to use them

And because I love when I can gift you a step-by-step action-taking tool -- I’ve put together a free plug-&-play resource of the emails that we use to gather testimonials, along with the questions we ask in our testimonial interviews. Get it here.

Here’s a preview of the episode:

[05:05] A well-written testimonial is the ultimate social proof for you and your business. It's important to build that know, like, and trust factor.

[10:33] Look for testimonials everywhere! In your posts, comments, and actively seek them in your Facebook group.

[15:33] You can collect testimonials from your one-on-one work about your strategies or your teaching style. And of course, from your digital course or project.

[22:20] Create one place in Dropbox for all of your testimonials. Have a testimonial shell, so that you can find them easily.

[23:30] Use a specific formula for crafting your testimonial. Use what they gave you and do your best to finesse it. A three part testimonial should include the problem, the solution, and the results!

Rate, Review, & Subscribe on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
37 min
March 29, 2021#369: Common Strategies For Uncommon Success With John Lee Dumas
John Lee Dumas teaches his most successful online business strategies
Get ready to take action and accomplish your entrepreneurial goals
Success secrets?
Out-of-the-box thinking?
Business plans that work wonders?
Ok, friend, you know what that means. Today’s podcast guest is FIRE.
I’m so excited to welcome John Lee Dumas back for his 4th appearance on the podcast. This episode is a must-listen, especially if your entrepreneurial and digital course goals include time and location freedom, financial independence, personal fulfillment… and more.
As an entrepreneur that has helped set the foundation for business success in the online marketplace and who has interviewed thousands of the world’s most successful entrepreneurs on his podcast, Entrepreneurs on Fire, John Lee Dumas is giving us his best secrets when it comes to:
Building a content plan

Diversifying your revenue streams

Increasing traffic (um, YES PLEASE!)
Plus… John reveals his business success tips and his out-of-the-box thinking when it comes to creating a business plan that stands out from the crowd.
Are you ready? It’s time to take notes and take action.
Here is the episode highlight reel:
[07:06] JLD shares his content production plan, which includes what he calls the “Zone of Fire.”

[11:36] You don't have to do everything yourself. JLD shares how his team works to produce consistent and accurate content.

[15:28] JLD shares how he diversifies his revenue streams and how this has helped him scale his business.

[20:07] “Boring will put you out of business.” People want to be entertained, and JLD shares how to stand out and keep things exciting.

[28:59] Be willing to do things that other people aren't willing to do. When you set your barrier super high your competition will end up being low.

Rate, Review, & Subscribe on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
40 min
March 25, 2021#368: Kick These Excuses To The Curb: 5 Digital Course Myths Debunked
Here’s a glance at this episode...
[03:58] Myth#1: Creating a digital course takes too much time. If you want to create a course, you're going to have to set aside some devoted time and effort.

[07:18] Myth #2: You need a huge email list to sell a digital course. You can launch with a small list and still achieve success. It's about quality over quantity.

[09:09] Myth #3: You have to be a video or webinar expert. You don't have to be an expert to begin, my friend. You'll get more comfortable over time -- trust me!

[11:38] Myth #4: You have to have everything figured out before you get started. Where will you be one year from now if you keep waiting? The longer you wait, the less likely you'll ever start. Just start somewhere!

[14:00] Myth #5: It's really expensive to create and launch a digital course. You don't need to spend very much to do your first few launches. In fact, you can even sell your course before you create anything -- something I teach in Digital Course Academy!

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21 min
March 18, 2021#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl
Organic business growth can happen even when you’re juggling home-life responsibilities.
Holy Cow, friend! Wait until you listen to this conversation with my student and 7-figure business owner, Maria Dior Duegaard Amdahl.
I wanted to invite Maria to the show because I knew her entrepreneurial journey is one that will light a fire under your you-know-what and give you the exact steps you need to take action.
When Maria started her business she was juggling a lot -- her business plan, her family (she’s got three kiddos, a hubby, and a dog at home!), and building her online community.
As a successful health coach working 1:1 with entrepreneurs, it didn’t take Maria long to realize that she was trading time for dollars and needed to pivot to a different path. (And quickly!)
In this episode, Maria takes us along on her journey from trading time for dollars to running a $3 million dollar business. And as you listen to our conversation, I know you’ll see that she’s no different from you. Her success can be your success, sweet friend.
Plus you’ll get the insiders scoop into:
Maria’s best strategies for accomplishing ALL of your business goals… (even when you have minimal time)

The tangible action items Maria uses for growing an online community organically

How to pick yourself back up after failing and keep moving forward
Here’s what I love about this interview the most... Maria gives you action items you can start implementing today and she doesn’t hold back!
If you’re ready to build, grow, and scale your online business and still have enough time to make dinner at the end of the day, this episode is for you.
Here is your highlight guide to this episode:
[03:21] Maria shares her story of running a fitness studio for pregnant women and how transitioning to an online business allowed her to scale and reach $3 million in revenue.

[10:38] Maria created a system to be very mindful of how she spends her time -- she shares more about this in the freebie for this episode!

[15:53] She shares about her webinar show up rate of 58 percent with a 48 percent conversion rate and how she made this happen.

[22:11] Maria's secret is being herself and allowing herself the time to take the steps she needs to take while still being human flaws and all.

[27:12] Don't fall into the habit of thinking you have to learn everything before you take action, Maria shares how to do this.

Grab your free resource from today’s episode!
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38 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.