The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

March 15, 2021 SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know
In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!)
The result? This presents a little hiccup for entrepreneurs wanting to use their ad platform to track customers and conversions.
And while this does make things a little more challenging, all is not lost. There are ways to navigate the changes and minimize how it disrupts your ad campaigns.
If you’re using Facebook ads to launch bigger, scale faster, and grow your audience online, this episode is one you want to listen to immediately.
Join me and Salome, as we talk about these changes, how to work with them to create successful ads, and what next steps you need to take to continue seeing results from the ads you’re running.
37 min
March 11, 2021#366: How To Turn Your Expertise Into A Successful Course with Azhelle Wade
Are you ready for your brand to be widely known?
Learn how to turn your expertise into a digital course with Azhelle Wade.
I love bragging about my students. Honestly! The stuff they do always amazes me.
And what’s even more fun is that I know you like to hear their stories and strategies too. So it’s a win-win when they’re a podcast guest!
I’m so excited to introduce you to my Digital Course Academy student, Azhelle Wade.
Azhelle is an amazing student of mine. She's an entrepreneur, President of The Toy Coach, and host of the podcast, Making It in The Toy Industry and knows a thing or two about the power of taking your expertise and turning it into a successful course.
And if you’re wondering if you too can take your know-how and turn it into a passionate online business, you’re in luck! In this interview, Azhelle didn’t hold back from sharing her process and strategy that she used to get her expertise out into the world and kickstart her journey as an entrepreneur.
In this episode we talked about:
Making your expertise a successful business

Creating a “known for” brand

Azhelle’s story about breaking through the glass ceiling of diversity in her industry

The best advice she has on how to make the leap from corporate into entrepreneurship

Her unique approach to a successful launch
If you’re ready to learn how to make your expertise into a successful course - this episode is ready to help!
Here’s a glance at this episode...
[07:34] Fun fact: Savings will set you free. You may not need as much as you think you do. Look at places where you may be able to cut.

[09:27] As a cancer survivor, health was one of Azhelle's fears. She ended up getting a new lease on life and a mindset shift.

[13:52] Azhelle had a clear vision of who her ideal customer community was. She started asking what they needed to thrive.

[18:57] Learn Azhelle’s launch tips and how she ended up making $11,000 over the next 48 hours.

[34:52] Know what your mission is for your brand and who you're going to help and why and how you're going to help them.

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‘I love Amy and Online Marketing Made Easy.’
46 min
March 04, 2021#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How!
Are you ready to be your own boss and create a new online business?
Make the leap from your 9 to 5 and kick start your entrepreneurial journey!
Before I started my business, I would sit in my corporate cubicle and dream about creating a digital course and online business.
The problem was, I had no idea how to create a digital course.
I also didn't have an email list, a social media following, or a roadmap to show me how to leave my cubicle behind and build an online business. Raise your hand if you can relate!
If this sounds anything like you and you’re ready to make the leap from 9 to 5 cubicle to digital course entrepreneurship, I’m excited for you to hear all about it in this podcast episode.
In it, I tell you all about what I’ve learned over the last 11 plus years of building a thriving digital course business -- stories and practices you can put into place today to save you the time and headaches that I experienced along the way. (Boy how I wish someone would have done the same for me early on.)
If you love a few behind-the-scenes stories of my early day hiccups, well then my friend, you’re in for a treat because I’m spilling the beans…. Just wait until you hear how getting yelled at on the tarmac at the airport changed my entrepreneurial journey.
Here’s a glance at this episode...
[07:32] I left my corporate job and my first stop was working one-on-one doing social media for small businesses. I fell into the common trap of taking on too many clients.

[08:35] For two years, I had a business I hated!

[11:55] If you're in a similar situation, let go of a few clients but keep a few as well. Free up the time to create the business of your dreams.

[13:11] Prioritize tiger time. Commit to at least one full hour a week to work on the business you want to work on and nothing else.

[15:15] Start creating consistent content and share it with the world.

[17:53] Devote time to get comfortable on video. Video brings a whole new level of connection with your audience.

[19:55] Fuel that big beautiful brain of yours. Becoming the go-to expert in your industry means that you never stop learning.

[22:00] Find a mentor or two. Having a coach or mentor that you can meet with on a regular basis is a great way to remain accountable.

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28 min
February 25, 2021#364: How I Do It: Boost Your Sales with These 5 Course Enhancements
Here’s a glance at this episode...
[04:07] #1: Adding a visual element like a PDF framework or guide!

[09:01] #2: Invite guests to contribute. A guest can provide a different perspective and enhance your audience's experience.

[13:47] #3: Use templates. Create a resource that creates a quick win. I offer an upsell of slide deck templates.

[16:48] #4: Offer swipe files. Materials that you've used but have edited so your students can make it their own.

[20:55] #5: Give them more of you. (My personal favorite!) Your students want more of you! Schedule where you can show up for your students in advance.

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31 min
February 22, 2021#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima
Here’s a glance at this episode...
[16:05] Jamie shares her secret to getting through years of rejection.

[26:16] Write down things that are inspiring and true about you and keep them in your magic toolbox. (I love this idea!)

[28:46] You're not here to compete with anybody else other than who you're born to become. (Let’s put that on repeat!

[41:36] When you're an entrepreneur getting a “no” can definitely feel personal. Figure out how to keep it from being personal and trust the journey.

[48:30] “The failure is never being willing to actually hear who you're called to be and the truth of who you are.” - Jamie Kern Lima
59 min
February 18, 2021#362: How To Write Emails That Actually Get Opened with Zafira Rajan
Want to write weekly emails that *actually* get opened? Read on…
That’s right, my friend! Writing your weekly emails doesn’t have to be a chore. In fact, it can be a joy, and my guest in this episode will give you the tools you need to make that a reality.
Her name is Zafira Rajan, and she’s a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow, and scale their businesses using storytelling.
In this episode, she’s sharing a step-by-step for identifying what she calls “Personality Pillars,” which will give you a bank of ideas to have on hand when you’re ready to sit down and write.
As well as her top three strategies for creating a weekly non-negotiable ritual for writing consistent email copy.
How To Become A Pro Copywriter
[09:26] Personality pillars are at the core of how Zafira shows up for brands. It's about showing the dimensions of you.

[14:36] Your first pillar is your core values. We all have values and things we stand for whether they are business or personal.

[15:56] Your second pillar is your stamp of weirdness. What do people find weird, funny, natural, or even interesting about you?

[18:15] The third pillar is your intentional impact. Whether you're launching or not, it's important to remind people consistently that you have something that they can buy.

[20:54] The fourth pillar is your unapologetic opinion. What point of view do I have that I'm afraid to share? The people who you want to bring into your life and attract will appreciate your point of view.

[24:45] Your fifth element is your “Z” or zest factor. This is what you sprinkle on top of everything to make it uniquely yours. This is the sweet spot between what you do and why people care about it.

[32:33] Create an environment that sets a tone for writing or creating content. Design a custom writing ritual. Light a candle and get in the zone.

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44 min
February 15, 2021Bonus: How To Get A Quick Cash Boost For Your Business
What if I told you I have a few fun strategies for making a quick cash boost for your business...
Would you be interested in hearing more? I thought you might be.
In this episode, I share six strategies for getting a nice little cash injection for your business.
I recently went live in my Thrive Facebook group to share these strategies, and it was a hit. So naturally, I wanted to share it with you.
If you’re tuning into this episode in realtime, we are a few weeks away from the doors opening to my signature program, Digital Course Academy. And so, to support those who want to enroll, I put together these savvy strategies.
But then I got to thinking, whether you’re going to join me in DCA or not, I think any entrepreneur would love a quick cash injection whether they use it to invest back into their business or if they use it to pay their mortgage.
So, here we are. Enjoy these six strategies but promise me this… if you’re going to use any of them, be sure you go all in -- play full out. Deal?
How to get a quick cash boost
Here’s a glance at this episode...
[07:56] Strategy #1: Offer limited one-on-one consulting or coaching. Sometimes it helps to get in the trenches with your own clients, customers, and students.

[10:24] Strategy #2: Offer a limited-time group coaching program. You can help more people and make it more affordable.

[11:42] Strategy #3: Audit your spending habits. If you're looking for a quick cash injection, it might already be at your fingertips.

[14:58] Strategy #4: Host and charge for a very low ticket challenge. Take your audience through an experience every single day.

[17:25] Strategy #5: Offer your insights through market research. There are examples and opportunities in the free guide.

[19:09] Strategy #6: Transcribe audio interviews. I transcribed hundreds of hours of Tony Robbins speaking.

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27 min
February 11, 2021 #361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter
Wanna know everything about Clubhouse? You’re in the right place!
Clubhouse is the newest and hottest platform in 2021… so we've heard. But what exactly is it all about? And with the vast number of places for an entrepreneur to hang out online, is it worth adding to your to-do list?
In this episode, all of your questions will be answered!
I’ve brought on my dear friend, Tiffany Lee Bymaster (a.k.a. Coach Glitter) on to share her experience on Clubhouse.
Tiffany is a blogger, consultant, affiliate marketer, brand expert, and creator of the Lights, Camera, Branding online program. She’s recently been spending a lot of time on this new platform to figure out the best way to use it.
In this episode, you’ll learn the how, what, and why of Clubhouse, as well as, if it’s a good place to spend your time as an entrepreneur.
Ready to make connections and get Clubhouse savvy?
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1 hr 12 min
February 04, 2021#360: How To Use Content & Storytelling To Grow Your Business With Aprille Franks
One of the most powerful ways to connect to your audience… stories!
Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!)
I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social media, content, and live video) to more deeply connect with your audience.
After all, nothing brings us together more than sharing stories of struggles, accomplishments, and perseverance. Especially in a pandemic and a world where we are more connected to the internet than one another -- stories bring us back to the truth of our existence.
Grab a pen and paper and get ready for actionable steps that you can apply to get a quick win today.
Here’s a snapshot of a few things we talked about…
[06:04] It's important to use stories in our content because that's how people resonate and connect. People are looking for a community to connect with.

[08:14] There are five components for building bankable stories. The first is understanding why the story impacts your brand relevance.

[09:15] The second thing is how to go from 0 to 60. Aprille walks you through how to do this.

[14:59] The third is to avoid getting stuck wondering how this is relevant for your business. Don't discount the things that make you who you are.

[17:32] The fourth, identify what your audience needs to know next.

[19:10] Lastly, connect your content with your stories. Be intentional with planning the story and content to create connectivity.

[27:18] Hot tip: Write down your instances and go through the process and then share one story on video.

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36 min
January 28, 2021#359: Customer Support 101: Proven Strategies To Create Life-Long Customers
My secret for creating a sustained, successful business? Customer support excellence!
11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable.
Would you like my secrets? Well, entrepreneurial friend… you’re in luck!
In this episode, I’m giving you all my best tips and strategies for empowering your customers, making them feel genuinely important, and providing them with a customer journey like they’ve never experienced before.
Your business is not a transactional organization, it’s a transformative organization.
When you remember this in all you do and the decisions you make, you’ll set your business and community up for success, support, and a life-long relationship.
Learn my top tips for enhancing your customer experience wow-factor!
[05:32] You need to decide what the “wow-factor” means to you. For us, it's doing all the right behaviors with all the right intentions for all of the right results.

[06:29] Number 1: Listen diligently to your customers and meet them where they are -- understand their pain points and where you can serve them better. Be transformative not transactional.

[10:19] Number 2: Be transparent. Identify who your course is not for and who it’s a good fit for.

[11:52] Number 3: Slow down and celebrate your students. When you celebrate your customers, you'll be amazed at how you create life-long loyal customers.

[19:21] Hot tip: Don't be afraid to use your virtual assistant to help support your current and future customers.

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‘I love Amy and Online Marketing Made Easy.’
25 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.