The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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39 min
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The Amy Porterfield Show episodes

January 21, 2021#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year
Your VIP behind-the-scenes peek into my virtual event, Entrepreneur’s Experience: The Course Creators edition just arrived!
That’s right, sweet friend! I’m sharing powerful snippets from the speakers at my December virtual event. Here’s a little rundown of who you’re about to hear from…
Michael Hyatt, my personal mentor, and brilliant entrepreneur, dishes on organization strategies for increasing your productivity

Zafira Rajan, an expert copywriter, and soulful brand strategist is sharing strategies for making your sales page headlines and bio stand out

Jasmine Star, Queen of Instagram and branding, will be spilling the beans on something she calls “photo topics” and easy ways to make a “photo bank”

Stu McLaren, membership master and our favorite funny guy, is digging into creating an engaged community that actually wants to participate.
Here’s your high dose course creator and entrepreneurial inspiration…
[03:20] Today is your lucky day because I’m sharing clips from the Entrepreneur Virtual Experience. These are tips that every entrepreneur should know when building the business of their dreams.

[04:38] Michael Hyatt shares how to redesign your day and tackle tasks effectively to increase productivity.

[07:54] Zafira Rajan talks about how to make headlines and bios do the selling for you.

[16:20] Jasmine Star shares how to keep it simple with an Instagram productivity plan by creating photo topics and a photo bank. All you need is a camera/phone and caption templates. (Jasmine even shares an action item.)

[22:32] Stu McLaren talks about creating a strong community with strong engagement.

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‘I love Amy and Online Marketing Made Easy.’
32 min
January 18, 2021#357: 5 Common Facebook Ad Mistakes: How To Avoid Them & Save Money with Emily Hirsh
5 common Facebook ad mistakes -- and how to avoid them!
Listen, Facebook ads don’t need to be complicated or messy. Oh no, my friend! Quite the opposite. They should be a powerful and effective tool for growing your online business and attracting your ideal community.
My guest and Facebook ads expert, Emily Hirsh, is on a mission to help you become BFFs with advertising on Facebook. In this episode, she shares the 5 most common mistakes entrepreneurs make when using this growth strategy and how to avoid them.
She gives you tangible action items so you can get started with her advice today.
Whether you’ve been using Facebook ads for years, or you’ve been a little intimidated to dive into them, this episode is going to ease those fears and make sure you’re not leaving money on the table.
Here’s a snapshot of a few things we talked about…
[06:02] Mistake #1: Not defining what success means for your marketing.

[10:05] Mistake #2: Not doing enough testing -- most of the time messaging is the problem.

[12:43] Mistake #3: Only running one campaign.

[15:45] When you boost a post the objective of your ad is engagement. Put ads in every spot of your customer journey where you would like people to take action.

[19:32] Mistake #4: Not letting the testing work long enough.

[23:38] Mistake #5: Not paying attention to the numbers. Test, refine, and repeat. The numbers will always tell you what to do.

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‘I love Amy and Online Marketing Made Easy.’
39 min
January 14, 2021#356: Sales Page Struggles? Boost Your Conversions With These 3 Tips
Sales page struggling to convert? Here’s what to do!
Just like you, your sales page is a big deal.
And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!)
Luckily, there are a few minor tweaks that you can make to your sales page that will have it converting like crazy and leave your potential students saying, “I need this, NOW,” and then hitting that buy button.
In this episode, you’ll gain the guidance you need to simplify your sales page with a powerful layout that has worked extremely well in my own business.
When it comes to a compelling sales page, there are a few features you want to pay attention to: your call-to-action, your “Magic Mirror,” and your “Highlight Reel.” And don’t you worry, I’ll explain what all of those mean.
Once you get these dialed in, it’s smooth sailing to attract your ideal community to your offer.
Ready to get your sales page converting like crazy?
Here’s a snapshot of a few things we talked about…
[02:10] If done right, your sales page can be gold. It can be one of the most essential parts of your sales funnel, customer journey, and conversion success.

[04:27] Your sales page is a tool to deliver the four W's of your offer. These are what your offer is, who it's for, why you created it, and what transformation your course offers.

[06:30] Sprinkle your CTA confetti throughout your sales page. Have four different CTAs with one near the top for action takers, one after your offer and bonus content, one after your money back promise, and one at the bottom of your sales page.

[09:30] Clearly state who your product and offer is for and place this near the top of your sales page. This is the magic mirror where they see themselves in the copy and keep reading.

[14:03] Future pacing is like a highlight reel that paints a picture of what is possible for your student and how your offer will get them there.

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‘I love Amy and Online Marketing Made Easy.’
22 min
January 07, 2021#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze
Do you know why you handle your money the way you do?
My guest, Rachel Cruze, is going to help you figure out the answer to that question. (And so much more!)
You may have heard of her because she’s a two-time #1 national best-selling author, financial expert, and host of The Rachel Cruze Show.
Since 2010, Rachel has served at Ramsey Solutions where she teaches people to avoid debt, save money, budget, and how to win with money at any stage in life.
In this episode, Rachel and I are chatting about…
Money principles every entrepreneur should abide by

How to invest in your business the right way and talk to your partner about that investment

How to identify which money classroom you're in and what that means for you

And so much more.
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‘I love Amy and Online Marketing Made Easy.’
39 min
January 05, 2021Your Newest Podcast Obsession: Talking Body (Exclusive Announcement)
This is what happens when Rachel Hollis and I get together…
I’m mostly known as an entrepreneur, wife, and stepmom, and someone who likes to challenge myself daily.
And this year, I’m taking on a challenge that’s pretty different from the business content I’m known for -- and it’s all has to do with talking about our bodies.
I said “yes” to joining forces with Rachel Hollis to create a 12-week podcast series called “Talking Body,” where we delve into real, raw, and honest conversations around body acceptance and love.
Throughout each episode, you’ll hear me having deep and honest conversations with body experts, thought leaders, and women from all walks of life to explore our experiences with loving, hating, and growing into our own bodies.
Talking Body will answer questions like…
Can I love my body and still want to change things about it?

How does my experience as a white woman differ from those experienced by women of color?

Does being healthy equal being desirable, or are we just told that it does?

Do I own my self-image, or is it just another product I post online?

This episode is an exclusive sneak peek about this limited series, and I hope you’ll join me for the entirety of this transformation journey which kicks off on Thursday, January 14th!.
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‘I love Amy and Online Marketing Made Easy.’
16 min
December 30, 2020#354: Counting Down The Hottest Strategies From OMME In 2020
Well, my friend, it looks like we’re finally here… at the end of 2020.
And while at times it felt like it would never arrive, we’ve finally made it. As we inch our way closer to counting down until the ball drops, I wanted to do my own little countdown of some of the hottest and most listened to clips from our Online Marketing Made Easy episodes in 2020.
Strategies & Tips For Entrepreneurial Growth In 2021
Here’s a glimpse of what you’ll learn in this episode…
Jam Gamble on finding your story and content topics

How to price your offer the right way

Tips for improving your landing page for higher conversions

Andrea Olsen on setting boundaries and working smarter

How to niche down

Jasmine Star on repurposing content with ease

My favorite strategy for making money in between launches

Gayneté Jones shares a strategy for increasing your webinar signups

A hot tip for getting people off the fence during a webinar

Jasmine shares an Instagram strategy for converting followers to email subscribers

Grab your bubbly beverage (I’ve got a little kombucha), and let’s countdown the top moments of Online Marketing Made Easy together!
Counting down the best of Online Marketing Made Easy...
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‘I love Amy and Online Marketing Made Easy.’
47 min
December 23, 2020 #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
Be your most confident self online in 2021
I recall the days of doing a Facebook Live when you couldn’t see how many people were tuning in. Talk about having an E.T. moment… “Is anyone out there?”
Nowadays, when you show up Live online, you can see who is tuning in. Thank the Tech Gods!
And while we can see a real-time number of who is joining in to soak up your guidance and expertise, that doesn’t make feeling an overwhelming sense of confidence a shoe-in. If you’re anything like me, I have to work at showing up confidently online.
My guest in this episode, Ivirlei Brookes, is a pro when it comes to showing up intentionally and radiating confidence. Ivirlei is a business and mindset coach with 10 years of experience in helping entrepreneurs just like you build their confidence.
She’s sharing her 5 step process, as well as some tangible action items that you can implement right away for increasing your confidence and showing up big and bold this year.
Time to show up with confidence, my friend!
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‘I love Amy and Online Marketing Made Easy.’
39 min
December 17, 2020#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
How can I get traffic to my business for free?
Enter… organic traffic strategies. (And I’ve got a few up my sleeve for you!)
Definition of organic traffic: the visitors who land on your social platforms as a result of unpaid (“organic”) search results.
And while I wish I could give you a magic bullet for growing your business with this marketing approach, that’s just not possible.
Instead, what I’ll say is that with consistency and patience, you’ll reap the benefits of your efforts. In today’s episode, I’ll share three powerful strategies that will promote organic growth and traffic to your online business.
These 3 strategies include:
Pitching yourself (don’t worry, I have a template for you to use)
Indirect and direct social posts
Going out and finding your ideal community members
This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign.
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‘I love Amy and Online Marketing Made Easy.’
28 min
December 10, 2020 #351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

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‘I love Amy and Online Marketing Made Easy.’
28 min
December 07, 2020 #350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer
Ready to perfect your pitch and *finally* sell with ease?
What if I told you that you could statistically increase your chances of selling your product or service, even if you’re just starting out or have struggled with selling in the past?
Well, I have 5 proven steps to help you do just that. This episode is a step-by-step to get you on the fast-track to selling your product like a pro all by perfecting your pitch!
Now, I couldn’t talk about pitching without inviting the pitching expert of all experts, David Meltzer, onto the show.
David is the expert when it comes to selling with ease. In this episode, he shares his 5 to Thrive for creating the absolute perfect pitch. These are 5 tangible strategies you need to implement into your pitch to make it sell and to make an impact.
Be sure to stick around until the end because I take what David shares and give you the exact strategy to apply during your launch webinar pitches and beyond!
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‘I love Amy and Online Marketing Made Easy.’
41 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.