The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

July 22, 2021 #386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz
Getting Lost Online? Start With Your Branding
Branding can seem like the online marketing equivalent of a Birkin bag...
...you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it.
And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business.
But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.
I know, I know...bold statement. But we mean it.
And here’s why...
Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors.
It establishes what you stand for as a business.
It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world.
And when they feel like they belong in your world, they stay in your world.
Which is suuuuuper important because, according to stats from Outboard Engine, it’s 5 times more expensive to find a new customer than it is to keep an existing one.
But if you’re anything like me in the early years of my business, you might be thinking…
Is my business too new to be thinking about branding?
Branding sounds nice someday… when I have spare time and a little extra cash.
Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.
Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission.
When you know your brand, you’ll never be unsure of how to show up online again.
When you’re confident in what your brand stands for, alignment comes naturally.
And I want that for you with my whole heart.
So press play and let’s chat -- an online presence that you feel proud of (and in total alignment with) awaits!
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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
44 min
July 15, 2021#385: Is A Blog Valuable To Your Business? With Glo Atanmo
Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business.
Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless.
Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before.
Glo Atanmo is one of those people.
Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she’s running a 7-figure business, traveling the world and blogging about it as she goes.
In this episode we talk about Glo’s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeeding as a multi-passionate entrepreneur.
And if you thought Glo was finished there, you haven’t met this inspirational icon.
Because Glo shares her 5-point framework for building a sustainable business -- and what passion has to do with it.
Hear that, my fiery entrepreneurs?
Glo is spelling out exactly how much to bank on your passion when starting a sustainable business...and the 4 factors that support your passion to make sure that you’re playing the long game.
If we’ve piqued your inner travel bug’s interest -- it’s time to hit play and join us!
This interview was so much fun and I can’t wait for you to hear how it inspires you in your next business adventure.
Here’s a glance at this episode...
[04:28] When Glo was 22, she took $500 and booked a one-way ticket to Europe. She shares the scariest thing about this experience and how she had to get scrappy.
[07:59] The biggest lesson she learned was that opportunity will find you if you are available and always find gratitude in each situation. Everything is an opportunity to thrive and grow.
[13:43] Glo has expanded her business into a digital course teaching other bloggers how to land brand deals, which allows her to connect with female bloggers who have a deeper mission.
[23:22] Is blogging still effective? As a writer, Glo shares how she feels blogs fit within a business model.
[27:18] Passion is needed for a sustainable business, but you also need purpose, a promise, to be proficient, and be able to speak to a pain point.
[35:12] Action step: Work through Glo’s 5 P’s: passion, purpose, promise, be proficient, and pain point.
Click here to listen!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
39 min
July 08, 2021#384: Should You Write A Book? With Gabby Bernstein
Get ready to access behind the scenes tips for book writing success.
If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen.
Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.
In this episode we cover a lot of ground around what you need to know including:
How to overcome the dreaded writer’s block
Ways to think about turning your digital course into a book (it can be done!)
How to access her FREE training “4 Secrets To Your Best Selling Book”
Let me tell you, this conversation was a journey!
Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.)
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45 min
July 01, 2021#383: Am I Giving Away Too Much Free Content?
And the Not-So-Mysterious Breakdown of Free vs. Paid Content
Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.
Sounds amazing, right?
Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free.
Because look, I get it.
As an entrepreneur, it’s the ultimate rock and hard place.
Why would my audience ever be willing to buy from me if I’m teaching them concepts for free?
How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash?
That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.
In this episode, I’m giving you the down-to-the-decimal details on:
How much free content you should be sharing with your audience (and I’m talking specifics!)
3 questions to ask yourself to make sure that your free stuff isn’t overstepping and undervaluing your paid offers
The one thing your free content needs so your audience can say an ENTHUSIASTIC YES to becoming a paying customer
The actual free content that I released ahead of my Digital Course Academy launch that prepared my audience for DCA...rather than turn them off of it.
So grab a notepad and press play! We’ve got a mystery to solve.
Here’s a glance at this episode...
[02:31] Free content is the what and of what you're teaching while paid content is the how and step-by-step.
[05:40] A good rule of thumb is that 20% of your paid content can be revealed in your free content.
[13:49] Be generous with your content. Have an abundance mindset and know that there is more than enough to go around.
[15:47] Ask yourself these questions when determining what to include in your free content: Do I teach the exact same thing in my course? Where's my audience right now in relation to this exact topic?
[24:52] Action steps: Do a mini content audit, and develop an abundance mindset when it comes to free content.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
29 min
June 24, 2021#382: Step-by-Step Systems To Eliminate Overwhelm & Work Less
People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems.
In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems.
Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year!
And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams.
We'll talk about...
The virtual filing system I swear by that actually saves me time
How I make my project management program work for me, and not the other way around
The number one communication tool I adore and the magic of SOPs
Three ways to scale your business brilliantly
If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you’re in the right place.
Here’s a glance at this episode...
[08:35] Want to stay organized? Use a virtual filing system to organize assets in Dropbox and documents in Google Docs.
[17:46] Asana allows you to systemize and get really clear on who's doing what and when it's due.
[23:29] Find out how we use Slack to segment communication by channel and our guidelines, including keeping tasks in project management software.
[28:17] Learn how we have built a blueprint for success using standard operating procedures or SOPs. We have systemized tutorials for any procedure that we do over and over again.
[35:18] Three ways to help you scale your business include becoming an affiliate marketer, adding a group coaching program to your product suite, and adding a digital course!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
47 min
June 17, 2021#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk
Fear of charging too much? Yeah… we’re gonna talk about.
If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint.
Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams.
Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months.
Plus, she’s a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY.
During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results.
I had sooooo many questions for Jereshia and I think you’re going to love the takeaways she gives as we go through them all.
Get ready for note taking goodness and tips for *finally* knowing just what to charge for your offer.
Plus, as promised, here’s the script that Jereshia and I mention in the conversation. Make sure you listen so you can take action on this tried and tested process right away.
Go on your Instagram stories, show your face, and say: 'Hey all! I've helped [# OF PEOPLE] get [X RESULTS] in their [TYPE OF BUSINESS]. I'm currently looking to take on a few more clients and have [X SPOTS OPEN]. I would love to go on this journey with you. Are you a [INSERT WHO YOU HELP]? If so, I want to hear from you! Send me a DM and I'll send you more details about this opportunity.
Here’s a glance at this episode...
[06:42] Jereshia shares about overcoming the fear of charging too much, and how “charging what you’re worth” isn’t the right way to think.
[15:05] Here’s how to create consistent revenue. For starters, don't bring your employee mindset into your entrepreneurial playground.
[20:01] Guess what, if you’re listening to this, you are ready to sell. Jereshia is a big believer in selling before you build.
[32:19] She even shares tips for direct message selling. She says, “Conversion happens in conversation.”
[36:01] Action tip: Jereshia gives you an actual way to welcome new clients through Instagram stories -- she even gives you a script!
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46 min
June 10, 2021#380: 4 Strategies To Create A High Converting Sales Page
Are you ready to boost your sales and crack the code on customer conversions?
Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code.
That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it.
In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes.
That’s a lifetime when it comes to viewer stats.
It also means that the sales page is working wonders when it comes to keeping leads engaged.
As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like:
A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face
The one section every sales page needs to help customers feel confident about their purchase (one of my favs!)
How video can keep your customers engaged right from the very top of the page and what to include so they can’t help but keep watching, reading, and clicking those buy buttons
I also tell you the #1 simple to implement and most engaging part of the page that you don’t want to miss. Stick around until the end of the episode for that one!
Here’s a glance at this episode...
[04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate.
[08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category.
[11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own!
[14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement.
20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot.
[22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it.
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26 min
June 03, 2021#379: Cure Writer’s Block: The Content Structure My Team Swears By
Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.
Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.
Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again.
Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat.
That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online.
Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on:
How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity

Ways you might be missing out on consistency and a simple fix to help across all channels

Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day)
Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you.
Here’s a glance at this episode...
[04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve.

[06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing.

[07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish.

[10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers.

[15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework!

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‘I love Amy and Online Marketing Made Easy.’
18 min
May 27, 2021#378: Could A 4-Day Work Week Fit Your Business?
If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing.
When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable.
And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment.
Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you.
Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week.
You’ll also learn more about:
WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you

Processes to set into place when it comes to your team, communication, and what the new work week looks like

The different categories to create plans for as you look at your day-to-day systems and expectations

The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you
If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode.
Here’s a glance at this episode...
[02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week.

[06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How.

[11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?

[15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team.

[19:44] Find out the tools we use to make our 4-day work week efficient and possible.

[22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot.

[36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter.

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‘I love Amy and Online Marketing Made Easy.’
45 min
May 20, 2021#377: How To Re-engage Your Email List
It’s never too late to hit send and connect with your subscribers again.
If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence.
Here’s the thing, when it comes to engaging with your email list after a long absence, there are a few simple things you can put into place to make a seamless re-entry.
But first, I have to tell you: you’re not alone.
Life happens and sometimes we have to hit pause on our regular systems and processes. I get soooo many questions about this topic -- so, it’s time we talk about it.
In today’s episode, I’m going to walk you through how to organize and put together a re-engagement campaign, including how many emails to send, how far apart, and what to include in each email.
You’ll also learn everything you need to know to successfully hit send with confidence and:
Know exactly what to say so your audience feels supported and seen

Have a plan on how many emails you need to send and help them remember why they signed up in the first place

Create a free gift that they need so badly they’ll be thanking you a million times over in their replies

Craft a plan to write emails they look forward to opening week in and week out
It’s time to make a plan because your subscribers are waiting for you.
If you’re ready to get back on track and into the hearts and inboxes of your audience, click below to get started.
Here’s a glance at this episode...
[03:31] It's easier to reignite an old list than it is to start from scratch. In fact, getting a new customer can cost five times more than re-engaging with an old customer.

[06:10] If you’ve taken some time away from your email list, it’s time to create a re-engagement campaign.

[07:40] Email #1: Reintroduce yourself, but then make it all about how you are serving your audience.

[12:07] Email #2: Continue to nurture your list and show them how you're going to help them achieve their goal and desire, and why you're the person to do so.

[14:37] Email #3: Ask what they need and ask them to reply directly to your email. This shows you care and are committed to serving them.

[16:01] Rules: Make sure your subject lines stand out. Commit to showing up consistently. Set time aside and batch your email content.

[21:02] Give it at least 60 days before you begin to sell. This is all part of the know, like, and trust equation.

[21:53] Action steps: Within the next week sit down and write out your re-engagement campaign. Then give yourself at least a week to write out the emails, and finally send them. Enjoy the process!

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‘I love Amy and Online Marketing Made Easy.’
25 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.