We hear stories of business owners complaining that they are having trouble finding motivated or qualified employees but we must remember there are so many things within our control. It may not be the market that's the problem but the marketing in the form of your job posting.  This week’s episode of the Entrepreneur to Employer podcast is about the anatomy of a job posting that is guaranteed to attract the best candidates. 

In this episode, Brian explains the difference between a job posting and a job description and breaks down the 6 part framework you need to create a compelling job posting that attracts the right talent for your business. 

The 6 part framework Brian shares in this episode is as follows:

1. Perform a complete job analysis to understand exactly what you’re hiring for. 
2. Keep your job posting between 300-700 words. 
3. Make sure you have a clear, direct, and specific job title.
4. Describe the opportunity and create a picture of what it is like to work for the organization. 
5. Promote the employer's value proposition and the company’s values and culture. 
6. Structure the job posting in an organized way to highlight important information. 

Are you ready to hire but not where to start? Download our free Guide on the 18 Questions to Ask and Answer Before Making Your First Hire - https://bit.ly/3sGogvg

Thank you for listening! If you enjoyed this episode or found any of the information helpful, check our website to learn more, and be sure to follow, rate, and review the podcast!

Tune in to more episodes to keep up with the latest trends in HR leadership and organizational effectiveness and tips on how to develop and lead a high-performing team!

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