The Art Of Content Creation To Engage Customers - With Michael Thomas (London Viewpoints)

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.

Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!

Key takeaways:

0:00 Introduction

1:24 Influencer Marketing With London Filmmaker, Michael Thomas

4:15 Why a lot of content creators don’t like the term ‘influencer’

7:08 What Do You Post On Instagram?

9:22 The Importance of Personal Content

11:23 How To Build a Campaign With a Brand

13:57 How To Work With Content Creators

17:26 Creating agreements with Content Creators & Influencers

19:58 Content for an E-commerce Brand

22:19 How to Find an Influencer to Work With

25:30 Meeting Influencers/Content Creators before working with them

33:06 When Things Go Wrong

36:06 Content Creators: If the Campaign Goes Wrong, Just Move On

41:43 The Art of Content Development

London Viewpoints - https://www.instagram.com/londonviewpoints

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Book a call with Brett here: https://afluencer.com/wws

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