This episode is all about Clients! Getting them and keeping them . . but also a few things you may not have considered about the whole process of getting clients that can make it MUCH easier to find them, attract them to your beauty salon AND keep them coming back.

For your FREE 8 Step Email Breakdown of the Process with ore ideas and examples: CLICK HERE

In this episode:

In this episode I am not alone . . . I am joined by award winning salon owner, author, speaker, mentor and podcaster Phil Jackson.

Today we are talking about how to smooth out the rough ride of busy months and quiet months throughout the year. Phil shares his wealth of knowledge AND the innovative solution that he put in place in his own salon that not only solved the problem, but also grew the business and won him an award for Innovation.

To learn more about creating an amazing Salon Membership scheme in your business click >>> I want consistent revenue and bigger profits!

As Phil mentioned during the episode, he is hosting an event in London this September called “Your Digital Salon” on the 17th September.

This will be a results focussed, practical workshop of a day designed to get your entire digital business world sorted for business growth . . . arrive with nothing and leave with not only a plan, but everything all in place! Oh . . . and I am speaking at the event too!

For more information and to reserve your tickets click here!

Let’s face it . . . competition in the beauty salon and hair salon business is fierce these days! Walk down any high street and I’d be surprised if there weren’t at least 4 separate hair and beauty businesses . . . there are 7 on mine.

It’s become the norm to use DISCOUNTS to entice clients in to your salon, but this costs YOU money. In todays episode I show you 10 alternatives to discounting your treatments and services that still give clients an incentive to come to you PLUS they actually make you more money rather than less.

[themify_box icon=”announcement” color=”yellow”]Download Your FREE “The Top Ten Special Offers That DON’T Require Discounts” PDF with some AWESOME examples! CLICK HERE[/themify_box]

It’s BACK . . . welcome to Season Two of The Beauty Business Podcast!

It’s great to be back but where have I been?

If you want to know more about each point then listen to the podcast OR download the FREE Workbook HERE!

Awesome . . . can you please leave me a review on iTunes . . . to make this SUPER easy just click THIS LINK to be taken straight to iTunes then all you have to do is click on “View in iTunes” and then go to Ratings and Reviews.

You think you should raise treatment or service prices in your salon . . . but how do you know if now is a good time to think about increasing your prices? I know . . . raising prices is scary, but the first step in the process is to be sure its the right time to do so. This episode can help . . .

[themify_box style=”yellow announcement” ]Download the Worksheet to help to know if it’s high time you looked at raising YOUR treatment prices and increasing your profit at the same time! Click Here[/themify_box]

On todays episode . . .

The 80:80 Rule of Price Increases . . . . more important than a long deceased Italian economist!

Column One – Number of Hours Available Each Day (for you and your whole team)

Column Two – Number of Hours Booked Each Day (for you and your whole team)

Here’s an example of what your list should look like . . .

Here is what the formula would look like to work out your Daily % Utilisation:

Now your list should look like this:

Here is what the formula would look like to work out your % of Time you are fully booked:

Look out for the free LIVE Webinars all about “Pricing” where you will be able to ask your questions and get them answered right there!

Details of Webinars: Coming Soon!

If you would like to find out about the Webinars as soon as they are announced make sure you follow us on social media:-

Today we are talking all about “Value Pricing” or value based pricing and I belive this is the ONLY way to price your treatments to ensure you are getting the price right and therefore the right remuneration for you (and your teams’) very hard work.

On todays episode . . .

What IS Value Based Pricing?

Download the FREE Worksheet to help you value price your treatments for maximum profit!

Is price the only reason that people buy or not?

An Example: How does Waitrose (the supermarket) exist?

Value Based Pricing looks hard . . . . why should we bother?

Salon Owners: Want to make more money for the treatments you perform? Listen to this podcast . . . 
Click To Tweet

How to Value Price Treatments . . .

Step One: Start with the Base Price

Note: How Ellisons Professional Beauty supplies blew me away!

Step Two: Investigation Time

Step Three: The Top End and the Bottom End

Step Four: Bring It All Together

Step Five: Shout About Your Values

Remember you can . . . Download the FREE Worksheet to help you value price your treatments for maximum profit!

Found VALUE in todays episode . . . . please leave me a rating or review on iTunes! (Click Here) and then click “Open in iTunes” to leave a review!