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Learn about a little-known Amazon campaign strategy that can benefit both small and large product catalogs. This video discusses the Auto Catch-all Campaign, explaining its purpose, setup process, and strategies for low-cost bidding to capture incremental sales. Learn how to add all your products, configure bids, and maximize your budget efficiency.

#PPCHack #AmazonPPC #AmazonAdvertising #AmazonTips 

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Timestamps:

00:00 - Introduction to Auto Catch-all Campaigns
00:21 - Benefits of the Auto Catch-all Campaign
00:44 - Setting Up the Campaign
01:00 - Adding Products to the Campaign
01:39 - Configuring Default Bids
02:30 - Purpose and Strategy of Low Bids
03:50 - Negative Keyword Targeting
04:50 - Dynamic Bids Strategy
05:20 - Naming the Campaign and Budgeting
05:40 - Summary and Additional Tips

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