In this episode, Brian Montes discusses the importance of lead generation for business owners and explores different strategies for generating leads. He categorizes these strategies into two main approaches: farming and hunting. Farming strategies focus on cultivating relationships over time, including content marketing, email marketing, social media engagement, and customer-based referral programs. Hunting strategies, on the other hand, involve a more direct and immediate approach to lead generation and include cold calling, paid advertising, networking, direct mail campaigns, and bold walking. Brian emphasizes the need to choose the right strategies based on the stage of your business and consistently measure and adjust your approach to maximize results.

Takeaways:

• Lead generation is crucial for business success as it involves attracting and converting potential clients or customers into interested leads.
• Farming strategies focus on cultivating relationships over time, including content marketing, email marketing, social media engagement, and customer-based referral programs.
• Hunting strategies involve a more direct and immediate approach to lead generation and include cold calling, paid advertising, networking, direct mail campaigns, and bold walking.
• It is important to choose the right lead generation strategies based on the stage of your business and consistently measure and adjust your approach to maximize results.

Hope you enjoyed this episode! 

Questions? Email Brian at [email protected]. 

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