We are taught that great businesses are built on process, management, and roadmaps. But my guest today says that this exact mindset is what kills innovation and drives your best people to quit.

Marty Cagan is the "Godfather of Product." He is the founder of the Silicon Valley Product Group and has worked with the giants that defined the internet, including Hewlett-Packard, Netscape, and eBay. He is the man the world’s most successful CEOs call when they stop growing.

In this conversation, Marty exposes the "Feature Factory" trap that 90% of companies fall into, explains why you should never hire a "Mercenary," and reveals the specific leadership secrets used by Apple, Amazon, and Netflix to dominate their industries.

If you are a CEO, a founder, or a leader who wants to build something that actually matters, this is the warning you need to hear.