Our brains often seek more information before making significant decisions, but is more always better? Investor, author, and successful entrepreneur Jay Martin argues that, for non-reactive decisions, less can be more. In this episode, he shares his system for stress-testing news and focusing only on trends that persist over time. By prioritizing duration and consistency over daily drama, you can compound results and achieve success.

Jay and I also dig into wearable technology data, why people burn out from exercise, and why the minimal effect dose is what you need for long-term fitness gains.

Expect straight talk on:

• Why we mistake more data for intelligence
• His criteria for consuming quality news
• Reacting to noise versus big trends
• How wearable technology data alone doesn’t tell the whole story
• Contrasting short and long-view decision making

Jay delivers rare wisdom on filtering noise and acting on valid signals over time. Tune in now for insights on investing, health, and life.

 

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Jay Martin Substack

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Quotable moments:

"If you're able to take a pass on that and find a way to digest news on a weekly basis, then you can just find the headlines that at least survived the week in terms of significance." - Jay Martin

"The whole reason Warren Buffett's worth what he is is because of duration." - Jay Martin

"I want to find the minimum viable dose of exercise for you." - Jay Martin

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

If you’re suffering from chronic pain, is movement really the medicine you need? In this episode, yoga instructor and entrepreneur Lucas Rockwood, shares insider tips for using mindful movement to ease joint pain and stiffness. With over 20 years of experience, Lucas has helped thousands of people find relief from back pain, knee issues, shoulder problems, and more. He explains the science behind why gentle movement nourishes joint tissues. Lucas also reveals keys for dosing exercise as medicine, listening to your body’s signals, and quantifying pain levels to track progress.

In this episode, you’ll learn:

• Why circulation and fluid movement are crucial for joint health
• The dangers of prolonged inactivity after injuries
• How to think of movement as medicine for joints
• Why you must tune into your own pain signals
• Tips for quantifying and tracking your pain over time
• How to find the Goldilocks Zone of enough but not too much
• Why creating a pain log can reveal helpful vs harmful activities
• How mindful movement enhances your body awareness
• Why progress requires pacing yourself and being patient

This practical conversation gives you a blueprint for using movement to relieve chronic pain. Tune in now to learn how to listen to your body, move mindfully, and use yoga tools to find natural relief.

 

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The Lucas Rockwood Show

 

Quotable moments:

"Movement is medicine...You have to move to heal, but you can't really figure out how much is enough for you except by Feeling it, and unfortunately the best physio in the world can't feel it for you, the best orthopedic surgeon can't feel it for yet, nor can a yoga teacher you have to really find that place for yourself." - Lucas Rockwood

"So I always encourage people to quantify in the same way. If you were looking at your diet, it's really helpful just to write down what you're eating. When you're looking at your pain, it's really helpful to try to name it, number it, and get some clarity on, is it getting better or worse?" - Lucas Rockwood

"This is really the only way, and it's really challenging because it's, we, we want to outsource it. We want to pay somebody." - Lucas Rockwood

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

Do you suffer from “tech neck” and sciatica pain? Physical therapist Dr. Tom Walters reveals what causes these common issues and offers practical solutions to resolve them. With over 17 years of clinical experience, Dr. Walters unpacks the posture problems and nerve irritations behind tech neck and sciatica. He explains how extended time in static positions, like looking down at phones, can strain the neck and spine. Dr. Walters also details what triggers sciatic nerve inflammation, from disc issues to muscle tightness. The key is identifying your unique pain triggers.

Learn:

• What “tech neck,” is and how do screens and phones contribute
• Exercises to counteract too much forward head posture
• How to mobilize stiff neck and shoulder muscles
• Why movement is essential for avoiding postural pain
• What sciatica is and the role of spinal nerve irritation
• How spinal discs, muscles, and more can impinge nerves
• Whether MRI findings actually correlate with symptoms
• How to determine your directional movement preference
• Nerve glide techniques to mobilize the sciatic nerve
• Graded progression from rest to activity for nerve-calming

Dr. Walters simplifies complex musculoskeletal pain, empowering you to resolve tech neck, sciatica, and more. His strategic exercise and lifestyle fixes help you return to moving and feeling your best. Tune in now to gain control over nagging neck and nerve discomfort.

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Rehab Science

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Follow & connect with Tom on YouTube & Instagram

Quotable moments:

"It's not that the actual position we don't want to demonize the position. It's just that you need to move like your system needs movement, right?" - Dr. Tom Walters

"Try to incorporate this multiple times throughout your day. If you're in this position at work, use these as kind of exercises every hour or whatever, every 30 minutes, just to get yourself out of that position." - Dr. Tom Walters

"Your nervous system, right, is it's all continuous. So they do these studies where they put pins in cadavers and move their limbs and you can see the nerves slide." - Dr. Tom Walters

"Something that looks like stretching that we often incorporate are nerve mobilizations." - Dr. Tom Walters

"That made a huge difference for me. Yes, that was nerve mobilization." - Dr. Tom Walters

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

Hook people with your superpower of curiosity. Andy Ellwood, executive coach and serial entrepreneur, reveals his tactics for making authentic connections in a distracted world.

Andy Ellwood is an executive coach and community builder who has a unique gift for building transformative relationships

In this inspiring conversation, Andy shares how to:

• Adopt a learning mindset and leverage curiosity to deepen relationships
• Reframe interactions when things go awry
• Show more patience by considering others’ motives and incentives
• Initiate small acts of kindness that uplift people
• Put down devices and have meaningful face-to-face conversations

If you want to communicate more authentically, build trust faster, and leave people feeling valued, don’t miss this lively discussion. Andy’s insights will enrich your relationships and make you more influential.

Start AIM7 for Free

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Join Andy’s Curious Community at Makeroom.fm

Connect with Andy on LinkedIn, YouTube, and Instagram

Quotable moments:

"I think everybody has the ability to teach us something." - Andy Ellwood

"Just because you have something in common with somebody...there's so many other things that are actually different about that." - Andy Ellwood

"People do what they're incentivized to do." - Andy Ellwood

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

Dive deep into the hidden factors affecting men's testosterone levels. In this enlightening episode, I talk with Jim Laird, a seasoned Strength and Conditioning Coach with a rich history of guiding individuals from all walks of life. With insights from working with professional athletes to everyday individuals, Jim sheds light on the modern lifestyle's impact on our health.

Discover:

• The detrimental effects of an indoor lifestyle on hormone regulation.
• How the lack of physical manual labor affects testosterone production.
• The role of diet, environmental toxins, and sleep in hormone balance.
• The importance of daily human maintenance over intense training sessions.
• Practical solutions for those in a knowledge-worker economy.
• The significance of consistent outdoor exposure and natural light.
• The need for doctors to adopt a coaching approach for holistic health.

 

Join us for a transformative conversation that challenges conventional wisdom and offers actionable steps for a healthier life.

 

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GYM Laird Strength & Conditioning

Quotable moments:

"The sun regulates your hormones. That morning sun sets all your hormones." - Jim Laird

"The body's not going to produce those hormones just for fun. It's going to produce those hormones because there's a need." - Jim Laird

"We're turning into Wally. Our body is adapting and becoming this immobile creature that sits in front of a screen all day." - Jim Laird

"Humans are very adaptable creatures. If you give your body the right stimulus and the right stressors, it's going to adapt in a positive way." - Jim Laird

"Most people chase shiny objects and they don't ever do the basics." - Jim Laird

"Most people have a collection of bad habits that they double down on under stress." - Jim Laird

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

Pain can feel mysterious and debilitating. But what really causes it? How does the brain process pain signals from the body? Is resting an injury always the best approach? Board-certified physical therapist Dr. Tom Walters demystifies pain and reveals research-backed strategies to recover faster. With 17 years of clinical experience, Dr. Walters dives into the latest science on how the brain generates the experience of pain. He explains key concepts like neural danger signals, pain thresholds, and how psychology and environment shape your pain perception. Dr. Walters also debunks common myths around injury rehab, challenging outdated RICE methods with new PEACE and LOVE protocols focused on gentle, early movement.

Learn:

• The newest definitions of pain
• How thoughts, memories and beliefs affect your pain experience
• The role of “danger” receptors and neural signaling
• How culture and meaning influence pain perception
• Why resting an injury excessively can backfire
• Cutting-edge rehab protocols to start moving safely sooner
• When you need professional help versus self-care
• Daily exercises and lifestyle tweaks to raise your pain threshold

Dr. Walters brings clarity to the complexity of pain while offering hope and practical solutions to resolve it. Tune in now to gain control over your pain.

Learn how to Stop Exercise Burnout with my Free email course

Get my weekly newsletter - Adaptation.

Start AIM7 for Free

Rehab Science

Order the book Rehab Science

Follow & connect with Tom on YouTube & Instagram

Quotable moments:

"The pool is such a wonderful equalizer for that." - Lauren Murphy

"And then we get to give you some tools to deal with that and to deal with that stress." - Lauren Murphy

"Stress is stress, and learning to deal with it is just an invaluable tool." -Lauren Murphy

"I thought my stress was so unique...you're right. Stress is stress." - Lauren Murphy

"We can definitely engineer stress that feels like the stress you're going to experience in whatever situation you're in, no matter what sport you're in." - Lauren Murphy

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

The obesity epidemic continues to skyrocket, with 40% of U.S. adults now obese and over half projected to be by 2040. But what's driving this alarming trend, and how can we reverse it? In this revealing interview, Dr. Michael Weintraub, a clinical endocrinologist and obesity expert, unpacks the physiology behind obesity and shares science-backed solutions. With over a decade of experience, Dr. Weintraub provides rare insights into the root causes of obesity, its serious health consequences, and most importantly—tangible ways to fight back.

Discover:

• The two key lifestyle factors fueling the obesity crisis
• Dr. Weintraub’s everyday habits to stay active and eat right
• How to change your mindset and identity around health
• When medications may be appropriate alongside lifestyle changes
• Cutting-edge research that offers new treatment options

If you or a loved one struggles with excess weight and its risks, this empowering conversation is a must-listen. Dr. Weintraub leaves us with hope and scientifically-validated solutions to reverse the obesity epidemic.

Learn how to Stop Exercise Burnout with my Free email course

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Start AIM7 for Free

Follow Dr. Weintraub on X

Paper - Perspectives into the experience of successful, substantial long-term weight-loss maintenance: a systematic review

Quotable moments:

"Obesity...leads to the development of a lot of other chronic conditions." - Dr. Michael Weintraub

"We have evolved to crave...highly palatable, very energy dense foods." - Dr. Michael Weintraub

"Ultimately it's individualizing the treatment for the person sitting in front of us." - Dr. Michael Weintraub

"Obesity is a chronic condition, it's a chronic disease, and we have to treat it that way." - Dr. Michael Weintraub

“If we give him a medication, we're controlling that...hypertension, that high LDL, and we're lowering that risk for cardiovascular disease. It's the same exact thing for weight.” - Dr. Michael Weintraub

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

The secret to elite performance isn't just about pushing harder. In this episode of The BluePrint, I sit down with Jim Laird, a seasoned Strength and Conditioning Coach with a diverse background spanning from NCAA Division I coaching to working with professional athletes in the NFL, CFL, LPGA, and MLB. Jim shares insights from his decades of experience, emphasizing the importance of building a solid aerobic base, understanding the nuances of training for health vs. high-performance, and the pitfalls of modern training methods.

Learn:

• Why standing tall during intense workouts might not be the best advice
• The significance of aligning the rib cage for efficient breathing
• How elite athletes like Michael Jordan and Rich Froning train smarter
• The importance of low-level manual activity for overall well-being
• The difference between effort and efficiency in training
• Why a strong aerobic base is crucial for peak performance
• The role of self-care in enhancing resilience and toughness

Learn how to Stop Exercise Burnout with my Free email course

Get my weekly newsletter - Adaptation.

Start AIM7 for Free

Follow Jim on Instagram

GYM Laird Strength & Conditioning

Quotable moments:

"Michael Jordan had it right. Hands on the thighs, rounded over slightly." - Jim Laird

"Effort without technique is really just a waste of energy." - Jim Laird"Our modern world has pulled us indoors... and then they try to go to a hit class three times a week and wonder why they gas out." - Jim Laird

"If gymnasts only tumbled, there'd be no gymnasts. You have to do the low-level work." - Jim Laird

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

UFC fighter Lauren Murphy dives into her newest passion project, Deep End Fitness in Houston, which specializes in stress inoculation through aquatic training. Lauren explains how the pool is a “great equalizer” to create a controlled stress response in anyone, from high-level athletes to weekend warriors. She details the science behind managing CO2 buildup and panic underwater and how mastering those skills translates to performing under pressure in any arena.

Lauren shares the origins of Deep End, how she partnered with co-owner Diego Cortes, and their mission of making elite training accessible. Whether you want to gain confidence in the water, perform when it counts, or simply be more resilient in daily life, Lauren’s insights on stress engineering will inspire you to get uncomfortable and build your mental fortitude.

Learn how to Stop Exercise Burnout with my Free email course

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Start AIM7 for Free

Follow Lauren on Instagram

Schedule a class with Deep End Fitness

Quotable moments:

"The pool is such a wonderful equalizer for that." - Lauren Murphy

"And then we get to give you some tools to deal with that and to deal with that stress." - Lauren Murphy

"Stress is stress, and learning to deal with it is just an invaluable tool." -Lauren Murphy

"I thought my stress was so unique...you're right. Stress is stress." - Lauren Murphy

"We can definitely engineer stress that feels like the stress you're going to experience in whatever situation you're in, no matter what sport you're in." - Lauren Murphy

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - http://link.aim7.com/adaptation-newsletter

See omnystudio.com/listener for privacy information.

The frozen food aisle is getting a nutritious makeover thanks to brands like Counter, offering macro-friendly meals that make healthy eating effortless. In this episode, Benn Manning, Co-Founder of Counter, shares the origin story behind the brand’s rapidly growing success, with an MBA from Harvard and over a decade of experience at Walmart, Benn dishes on Counter’s unique business model and how they’re making protein-packed, macro-friendly meals conveniently available and affordable through major retailers.

In this episode you’ll learn:

• The “aha” moment that sparked the idea for Counter
• How they choose which creative recipes to bring to market
• The science behind formulating macro-friendly meals
• Why social media and influencers are critical to their marketing
• Why deceptive labeling is the “buried body” of the food industry
• Their plans to expand into new food categories long-term
• Why the brand aims to shift how we talk about nutrition in America

If you’re hungry for effortless ways to eat better, don’t miss this insider’s view behind the scenes of one of the most exciting new brands in frozen food.

 

Sign up for Erik’s weekly newsletter - Adaptation

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Eat Counter Digital Cookbook

Quotable moments:

"We're not starting from ground zero, like this way of eating isn't some revelation that, you know, we created like anybody who has been in a high-level athlete, or has had a weight loss coach or any of the bodybuilding the last 30, 40 years, like they're aware of macros." - Benn Manning

"You're going to see other people start to bring this language and vernacular around macros to their own brands." - Benn Manning

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

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