The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

By Melina Palmer

What's The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics about?

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

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223. Negativity Bias: Cockr...

09.23.2022

Today we are digging in on negativity bias, which is featured in chapter 9 of my book, What Your Employees Need and Can’t Tell You. I also talked about this when Adam Hansen was on the show back in episode ...

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics episodes: