The Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat

Introduction

Welcome to another exciting episode of the Broad Match show!

Adam's Segment: What's Coming Up

Adam kicks off the discussion with some intriguing updates and future plans:

• Summer in Canada: Adam shares his experiences and upcoming summer plans.
• New Launches/Brands: A preview of exciting new product launches and brand developments.
• 9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion.

Adam's Main Discussion

Adam delves into the Cosmo Paper and its significant implications for the future:

• Organic Ranking: How the Cosmo Paper influences organic search rankings (following his podcast last week).
• Listing Development: Innovative approaches to developing more effective product listings.
• Creative Strategies: Enhancing creativity in digital marketing and product presentations.

Danny's Segment: What's Coming Up

Danny provides updates on his upcoming projects and topics of interest:

• New Live Podcast Setup: Enhancements and new features in the podcast's live setup.
• Melissa Davis from Databrill joins the podcast alongside Sharon and Adam, adding valuable insights into PPC on a weekly basis.
• Art of War Series: The conclusion of the popular "Art of War" series, focusing on black hat sellers and the dark triad framework just in time for Q4 lead in.

Danny's Main Discussion

• Agency Red Flags: Key issues to watch out for when working with agencies, both from an agency's and a client's perspective.

• Managing Accounts: Questions to ask about account management and workload.
• Communication: The importance of effective communication between clients and agencies.
• Size Matters?: Why bigger isn't always better in the agency world.
• Transitioning: Smooth transitions when changing agencies.
• Pricing Models: Understanding flat rate versus percentage-based pricing.
• Case Studies and Strategies: Evaluating case studies and the effectiveness of proposed strategies.
• Managed vs. Unmanaged Services: Comparing different service models.
• Performance Only Agencies: Pros and cons of agencies that focus solely on performance metrics.
• Agency Switcher: Advice for sellers considering switching agencies.
• Full-Service Agencies: Comprehensive service options versus specialised agencies.
• Seller Types: Identifying which types of sellers agencies typically avoid.

Final Thoughts and Wrap Up

In the wrap-up segment, Danny shares some personal insights and final thoughts:

• ADHD: Updates on ADHD 360, including a quick transition to a private model within four weeks.
• Chat GPT Chef: The continuous interaction and improvements in using Chat GPT for various tasks.