Welcome to our special BONUS episode to celebrate the launch of the Impact Coach Collective - our online business education and mentoring community for executive and leadership coaches. If you'd like to learn more, jump on the www.elliescarf.com/icc and join while doors are open!

This episode is a live recording of a session run on LinkedIn where I take time to decode marketing buzz words and whether or not they apply to us as executive coaches. We cover leads (yes you should know about these!!), lead magnets (maybe), containers, funnels and much more.

Have a listen and check which terms are part of your marketing vocab and which are new to you.

As always, get in touch with me if you have any questions or comments - all are most welcome. The best place is at LinkedIn https://www.linkedin.com/in/elliescarf/ or send me an email to [email protected] 

I'd love to have you in the Impact Coach Collective, our focus for March is going to be warm outreach strategies so if that sounds like something you shouldn't miss make sure you join this launch.

Hey there, welcome back!

Today, let's talk about something fun – your executive coaching home office. I'm Ellie, your host, and I've got opinions about your working environment!

Creating your coaching space is crucial. It sets the tone for client interactions and helps you stay focused. But forget about perfection. What we want is intention and clarity. We get these things by being clear on how we want to feel in our space, and what purposes the space needs to fulfil.

On the practical side, invest in a good chair, a big monitor, and consider a sit-stand desk. For remote coaching, your AV setup matters – high-speed internet, good sound, quality video, and the right backdrop. Privacy is also key because confidentiality matters. Now, inject personality! Plants, art, fresh flowers – make it uniquely yours. 

Share your ideas with me at [email protected]!

In this podcast, we dive into pricing for executive coaches. 

Coaches are altruistic beings, so alongside practice challenges with pricing, there is also a lot of mindset at play. But being well-paid is not selfish but necessary if you want to sustain a meaningful and impactful business.

In this episode I touch on the three factors influencing pricing: coach factors, client factors, and market factors. I then share five practical tips for coaches to up their prices without feeling weird, covering mindset shifts, rethinking our benchmarks, the perils of over-delivery, avoiding unnecessary discounts, and making regular price increases a habit. A bonus tip reminds coaches not to assume things about clients' wallets but instead focus on showcasing the value they bring.

These tips will help you look at pricing with new eyes, and hopefully encourage you to increase your prices!

Welcome to Episode 1 of "The Business of Executive Coaching," where we're diving into a truth many coaches miss during training.

Coaches often start driven by their passion for people and their experience of coach training. It's all about helping, impacting, and those one-on-one coaching moments. Sadly, loving coaching isn't enough if you can't sell your services and run a business. It's like having a fantastic car but not knowing how to drive it.

Stats show coaches giving up their dream practices because they forget to invest in the business side—the unsung hero behind the coaching magic. Time to dive into the nitty-gritty of your business, from marketing plans to understanding profits. Let's make your coaching dream last!

Don't miss the free webinar on Feb 22nd, "How to Build a Corporate Coaching Offer That Sells." Register at www.elliescarf.com/offersthatsell.

Welcome to The Business of Executive Coaching! Join your host Ellie Scarf to dive into the world of executive and leadership coaching businesses. In this episode meet Ellie, learn about her background and what you can expect from The Business of Executive Coaching. Enjoy!