In this episode of To The Point, host Chris Yano sits down with Chad Peterman of Peterman Brothers to reveal the business playbook they wish they’d had a decade ago. From marketing strategy and branding to leadership, hiring, and operations, this episode is packed with proven lessons for contractors and home service business owners.

💡 What You’ll Learn:

• The marketing channel Chad wishes he’d doubled down on early
• How branding and storytelling built the Peterman Brothers name
• The importance of measuring ROI and tracking marketing performance
• Why your call center is your sales team (and how to train it like one)
• The hires that changed their business — and the bad ones that hurt
• The turnover process that keeps installs flowing all year
• Actionable tips for smarter scaling, systems, and leadership

⏱ Timestamps:

00:00 – Intro + Halloween dad jokes

06:00 – Marketing & branding insights

20:00 – Hiring and leadership lessons

31:00 – CSR coaching & AI tools

41:00 – Operations and turnover process

50:00 – Final takeaways

🔗 Resources Mentioned:

• Peterman Brothers
• Prolific Brand Design
• RYNO Strategic Solutions

Thank you to our Sponsors!

Rilla: https://www.rilla.com/tothepoint

Chiirp: https://chiirp.com/

Contractor Commerce: https://www.contractorcommerce.com/ryno/

Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint

Avoca.ai: https://avoca.ai/r/tothepoint

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