In part one of three in their series on pivoting to education, your hosts Corry and Melissa outline the signs that you should being educating people in your expertise and dive into several methods to use when you start.

Mentioned in this episode: Dad, How Do I? by Rob Kenney

https://www.harpercollins.com/products/dad-how-do-i-rob-kenney?variant=32893857562658

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What exactly is a brand? Your hosts and experts Melissa and Corry talk through everything a brand is, and the statistics that show just how important it all is.

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Sources for the stats in this episode: 

https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr   https://www.salesforce.com/blog/marketing-statistics-to-know/   https://www.edelman.com/sites/g/files/aatuss191/files/2019-07/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf   https://sproutsocial.com/insights/data/2019-index/   https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic-Shifts-in-Consumer-Shopping-Habits-Data-Report_FINAL_compressed.pdf

The words you write and the photos you select to represent your business tell your audience so much about you. Corry and Melissa show you just how important good copywriting and great visuals are in your journey as an entrepreneur.

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Ashleigh Henry, CEO and founder of The Cheetah Company joins Melissa and Corry to talk making sales, and how being both service-minded and direct are a beautifully productive combination.

Ashleigh has a free sales course for you right here on her website:

https://thecheetahcompany.com/sales/

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This episode includes a reference to the famous "Coffee is for closers" scene from Glenngary Glen Ross by David Mamet, which was originally a stage play and later adapted for film. Watch the scene here (adult language), and remember that this is not what sales needs to be: https://youtu.be/bkjfZctGMq8

Continuing education for entrepreneurs is important, because you are the most important part of your business. In this episode, Corry and Melissa talk about the value of retreats, what kind of benefits to look for from different events, and how you'll grow when you invest in yourself.

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Your hosts Corry and Melissa guested on The Classic City Business Podcast with John Gluck, and we're bringing it to you! Hear a new angle on your host's approach to entrepreneurship, balance, and falling back in love with the business of your business.

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It's time to clean up your business, from subscriptions to relationships! Join Corry and Melissa as they discuss the things you need to leave behind this season.

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Chad Brown (@serialCFO) returns with his wife Lauren to talk with Melissa and Corry about how spouses can support each other - and sometimes, work together - when one or more of them are entrepreneurs.

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You can't pour from an empty cup! Melissa and Corry discuss the importance of planning time to rest and how it impacts your creativity and life outside of the business.

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In-person networking can be intimidating or overwhelming, but it's more important than ever. In this episode, Melissa and Corry discuss why networking and community events are important and how to set yourself up for success.

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