Julie and Cathy are diving deep into a topic that isn't often discussed — the dark side of market research. They explore how market research can morph from a beneficial tool into a detrimental habit that fuels imposter syndrome, envy, and a tendency to mimic rather than innovate. They share personal experiences on how they've navigated these potential pitfalls, discussing the importance of trusting your own creative ideas and the risks of focusing too heavily on competitors. As always, they'll give you the inside scoop on real business insights and practical advice on maintaining your unique identity amidst the noise. So grab your favorite beverage, settle in, and get ready to explore why sometimes, it's best to put those blinders on and listen to your own entrepreneurial instincts. Let’s unleash the Gorgeous Effect together!