Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides.
 
With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.
 
Today, we'll talk about style guides and what you can expect from the copy perspective and the design perspective so you can ensure the branding you're investing in meets your high standards (and serves your business into the future!)
 
As always, you can listen in to this episode and read the full show notes at https://erinollila.com/podcast
 
 Meet our experts on visual style brand guides:
Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently reach their next level.

With a design degree and 30 years in the industry, Michelle’s experience ranges from non-profits to large advertising agencies. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line.

And your host, who brings her expertise on copy and messaging guidelines:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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