When you are an honest, kind, and humble leader you cultivate a workforce that becomes like your family.

Working at McElhinneys Ballybofey has taught Sales and Business Manager Sandra Devenney so much when it comes to growing a business that is part of the community and also sustainable in the long term.

In this Podcast, Sandra gives us the background as to why McElhinneys is considered a destination store in Ireland and how their online sales have preceded all expectations since Covid 19 hit in March 2020.

We also get an insight into how significantly the Bridal Industry has changed over the last few years and how they as a team, have adapted to that.

Sandra delves deep into Influencer marketing and how they consider their Influencers as part of the team and have so much respect for the light they shine on their business.

Managing a staff of two hundred does not come without its challenges but Sandra opens up on how she manages this in the most effective way which brings out the best in the team.

An insightful and inspirational podcast especially for those in the world of retail.

Check out all the show notes on

https://diggmama.com/blogs/the-digg-podcast/embracing-the-changes-in-retail-in-2021