Creatives Rule the World

The DM Selling Method: Why Sales Calls Are Killing Your Conversions with Jillian Murphy


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What if the thing you think is helping you close more sales is actually costing you conversions? My guest today, Jillian Murphy, is about to flip everything you know about selling on its head.

Jillian went from being unexpectedly let go from her corporate sales job during the pandemic to building a seven-figure coaching business in just two years, all through Instagram DMs. No fancy funnels. No automation. No sales calls. Just authentic conversations that convert. In this episode, Jillian pulls back the curtain on her entire DM selling method, including how she closes clients up to $56K without ever jumping on a call, why making people book a calendar link is costing you sales, and how her content does 99% of the selling for her.

If you've ever felt overwhelmed by all the "shoulds" in online business (the webinars, the ads, the complex funnels), this conversation will be a breath of fresh air. Jillian's approach is refreshingly simple, deeply relational, and incredibly effective. Whether you're selling jewelry, coaching, services, or products, this episode will change how you think about sales forever.

In this episode, you’ll learn:

  • [2:42] The moment everything changed: How Jillian lost her corporate identity and found her true calling in less than 48 hours
  • [5:14] Why attending a mastermind six weeks before getting fired became the catalyst for a seven-figure business
  • [8:36] The Facebook group strategy that generated $68K in her first launch (and why she still doesn't have a website)
  • [12:00] The Google Doc that replaces fancy sales pages, and why simpler is more profitable
  • [15:58] The "bursting pipe" theory: Why calendar links are killing your conversions and what to do instead
  • [20:11] How to handle ghosting in the DMs without losing your dignity (or the sale)
  • [22:56] The objection-handling framework that closed a $56K deal entirely through Instagram messages
  • [25:10] Why Jillian refuses to automate her DMs, and how she still has time for everything

Here are the resources mentioned in the show:

  • Follow @theJillianMurphy on Instagram
  • Jillian’s Free Weekly Webinar: Mastering DM Selling (Every Wednesday)
  • Jillian's Podcast: Scale Your Sales
  • Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews


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Creatives Rule the WorldBy Tracy Matthews

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