The Dwayne Kerrigan Podcast

In this powerhouse Part 1 conversation, Dwayne Kerrigan sits down with Swish Goswami—serial entrepreneur, public speaker, and Head of Growth at Parallel Studios—to uncover what it really takes to build, scale, and sell companies in today’s hyper-evolving landscape.

From co-founding the data-forward tech company Surf (acquired in 2025), to leading global growth for sci-fi gaming empire Parallel Studios, Swish shares deeply candid insights on strategic marketing, leadership evolution, the future of AI in games, and building community-led brands that scale with trust. Whether you're a startup founder, a growth strategist, or simply obsessed with the intersection of tech, storytelling, and data—you’ll walk away with a new framework for action.

https://www.swishgoswami.com/

Timestamp Breakdown:

[00:00–02:00] Swish’s philosophy on uncertainty and embracing the mystery of life

[02:00–06:00] From public speaking to startup exits—Swish’s journey and intro to Parallel

[06:00–10:00] What is Parallel Studios? The origin story, universe building, and IP strategy

[10:00–14:00] Building a multi-platform franchise from comics to games to film

[14:00–18:00] Growth mindset: From objective-first to understanding user behavior

[18:00–22:00] The Parallel marketing playbook: giveaways, influencers, events, ads

[22:00–26:00] Cutting channels that don’t convert + redefining what “working” really means

[26:00–30:00] Vanity metrics vs. business results and why Swish cut all outsourced agencies

[30:00–35:00] Hiring freelancers, testing AI tools, and doing the gritty work yourself

[35:00–38:00] The untapped power of word-of-mouth and referral marketing

[38:00–45:00] Data ethics, transparency, and the revolutionary Surf browser extension

[45:00–50:00] Turning data into customer value without crossing privacy lines

[50:00–51:00] Preview of Part 2: AI tools, risk-taking, and scaling smart in a shifting economy

Notable Quotes:

“You don’t have to be everywhere. Do it yourself first—even if you fail, you’ll understand what it takes.” – Swish Goswami

“Marketing starts with a clear objective. Work backwards. Understand your user. Then choose your channels.” – Swish Goswami

“PR won’t convert on its own. But what can you do with PR? That’s the strategy.” – Swish Goswami

“The beauty of life is mystery. If there was a button that told me what I’d be doing at 40, I’d never press it.” – Swish Goswami

Resources & Mentions:

• Parallel Studios – Explore the sci-fi universe built on original IP, comics, and gaming
• The Young Entrepreneur – Co-authored by Swish Goswami
• Pangea – Hire vetted marketing freelancers and contractors
• AppsFlyer – Mobile attribution platform used for tracking campaigns
• GetLeverage.com & Fiverr – Tools for scaling with freelance support

Key Takeaways:

• Great marketing doesn’t start with channels—it starts with understanding your user and working backwards from your business goals.
• Word of mouth and grassroots engagement are still unmatched for long-term traction.
• Don’t fall for vanity metrics. Test, measure real results, and cut ruthlessly what doesn’t work.
• Community feedback is gold—but it’s your job to decide how and when to listen.
• Data is powerful, but transparency, consent, and compensation are the future of ethical data use.

Connect with Dwayne Kerrigan

Facebook: https://www.facebook.com/thedwaynekerriganpodcast

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Website: http://www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In the final installment of our powerful 3-part series, Dwayne welcomes back world-renowned energy healer and spiritual teacher Master Stephen Co for a transformative conversation designed to help high-performing professionals reclaim calm, clarity, and control—especially in the face of emotional chaos.

This episode is not just a conversation. It’s a clinic.

Master Co walks listeners through a step-by-step energetic technique to move from turmoil to stillness, including live guided visualizations and the Screen Technique—an easy-to-follow method to dissolve emotional patterns, cravings, and even chronic self-doubt.

Whether you’re navigating business pressure, burnout, personal pain, or simply seeking peace, this episode equips you with practical tools to clear emotional clutter, access stillness, and take back your power.

Timestamps

00:00 – Why most people stay stuck in emotional pain

02:30 – From chaos to calmness: The 4-stage energetic process

07:45 – Identity traps: How thoughts and emotions become “you”

10:00 – “I am angry” vs. “I feel angry”: Why language matters

15:45 – Confession, color therapy, and violet fire

17:20 – The “Screen Technique” demonstration

24:45 – Visualizing your new reality with the Golden Screen

29:00 – Observing the mind: Meditation for finding the Self

35:00 – Who is the observer? A guided experience

41:00 – Applying the process in everyday emotional triggers

43:00 – How to begin forgiving yourself

46:00 – Addiction, repeated patterns, and the importance of help

50:00 – A powerful real-life story: Dwayne’s son, emergency healing, and immediate pain relief

51:45 – Where to learn more about Pranic Healing

Notable Quotes

“You are not punished for your anger. You’re punished by your anger.”

 “Whatever comes after the word ‘I am’ becomes your identity—be careful with it.”

 “Observe the one who is observing. That’s where your real power lives.”

 “You created your thoughts and emotions—so you have the power to dissolve them.”

 “Energy goes where your attention flows. What are you feeding today?”

Resources & Takeaways

The Screen Technique

Free Meditations & Energy Tools

Explore guided practices: https://masterco.org

Learn More About Pranic Healing

Find a practitioner or training: https://pranichealing.com

Recommended Book: Your Hands Can Heal You by Master Co & Dr. Eric B. Robins

Connect with Dwayne Kerrigan

Facebook: https://www.facebook.com/thedwaynekerriganpodcast

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Website: http://www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In Part 2 of this profoundly moving conversation, Dwayne sits down again with Master Stephen Co—one of the most influential spiritual teachers in Dwayne's life—for a powerful discussion that stretches beyond business and deep into self-awareness, spiritual discipline, and energetic mastery.

Master Co guides listeners through a short but transformative meditation, unpacks the mechanics of stress and healing through the lens of pranic energy, and explains how stillness—not just calmness—is the true gateway to mastering your reactions, relationships, and results in life and business. This is more than a conversation—it’s a shift in perspective.

Timestamps & Highlights:

[00:01:00] – Why you must listen to Part 1 before diving in

[00:02:15] – How stress anchors into your energy system and where it lives

[00:05:10] – The power and purpose of violet light in healing

[00:08:15] – Meditation is not concentration—here’s the difference

[00:13:00] – Guided 2-minute meditation for experiencing stillness

[00:19:30] – What it means to meditate and remain awake (and why that matters in business)

[00:23:15] – Dwayne shares his real-world transformation through energy work

[00:25:00] – You are the thinker—not the thought

[00:29:30] – Are we just nothingness? The spiritual physics behind your true identity

[00:33:00] – What reincarnation teaches about learning through the body

[00:36:45] – Master Co’s mind-blowing take on the ego, and training your emotional horses

[00:42:30] – The “three questions” Buddhist practice you can apply in business today

[00:45:30] – The ripple effect of healing in leadership and life

[00:48:10] – The ultimate bottom line: “Being a good person will always make you come out on top.”

Notable Quotes:

“You are not your body, not your thoughts, not your emotions. You are the creator of them.” – Master Co

“The more time I spend in the stillness, the more I realize I get to choose what I create.” – Master Co

“Being a good person is the manifestation of the ‘I’ controlling the three horses—body, thoughts, emotions.” – Master Co

Key Takeaways & Resources:

• Guided Meditation: Experience Master Co’s 2-minute “space between the breath” meditation (13:00 mark) to center your awareness
• Self-Mastery Framework: Identify your true self as the creator of thoughts and emotions—not the passenger of them
• The Three-Question Method: Ask:

1. What am I feeling/thinking?
2. Why am I feeling/thinking this?
3. What should be my next thought?

• Energy Anatomy: Understand how emotional energies lodge in specific chakras and how to clear them using breath and visualization
• Practical Spirituality for Business: Learn how daily spiritual hygiene leads to better leadership, calmer decisions, and intentional relationships

Share the Ripple:

This is the episode you share when someone you know is stuck in stress, seeking clarity, or struggling to lead with grace. Forward it. Post it. Let them hear it.

Connect with Dwayne Kerrigan

Facebook: https://www.facebook.com/thedwaynekerriganpodcast

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Website: http://www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this of The Dwayne Kerrigan Podcast, Dwayne sits down with Master Stephen Co—engineer-turned-global-energy-healer—to discuss how ancient energy healing practices like Pranic Healing® can unlock peak performance, faster recovery, emotional balance, and even business success.

Dwayne shares intimate stories of miraculous healing, including a shredded ACL recovery in just five days—no surgery required. Together, they challenge skeptics, unpack the science behind energy work, and offer a practical path for the pragmatic leader. Whether you’re a high-achiever looking for an edge or simply seeking to reconnect with your intuition, this episode will stretch your mind and shift your energy.

This is the conversation that changed Dwayne’s life. It might just change yours, too.

TIMESTAMPS

00:00 | Welcome + Why Master Co is one of Dwayne’s top influences

02:00 | From engineer to healer: Master Co’s origin story

06:30 | Everything is energy: defining prana, chi, and life force

09:30 | The healing that started it all—his wife’s broken hip

12:50 | “Life will give you what you’re willing to settle for.”

16:00 | Dwayne’s miracle ACL healing story

19:30 | Master Co on skeptical beginnings and the power of repetition

22:00 | A live demo: How to feel energy between your hands

27:30 | Dwayne’s first energetic “push” moment in Hawaii

30:00 | Types of energy: Earth, air, spiritual—how to use each one

33:00 | Why healthy skepticism is essential in spiritual work

36:30 | From side hustle to global teacher: The business side of healing

41:00 | How we block our own healing (and success)

45:00 | Releasing stored emotional pain in the energy body

47:30 | Empowerment vs. dependency: teaching people to heal themselves

49:00 | Teaser for Part 2: It gets deeper—bring your boots

NOTABLE QUOTES

“Life will give you what you’re willing to settle for.” – Master Co

“Healing isn’t a miracle—it’s a method. And everyone can learn it.” – Master Co

“My emotional home used to be anger. Energy work reconnected me to my soul.” – Dwayne Kerrigan

RESOURCES & MENTIONS

Master Co’s Books:

• Your Hands Can Heal You
• The Power of Prana
• https://www.masterco.org/

 KEY TAKEAWAYS FOR BUSINESS LEADERS

• Peak performance starts with your energy field. Learn how unblocking emotional and physical energy translates to more clarity, leadership, and connection in your business.
• Healing isn’t woo—it’s repeatable. Like a recipe, Pranic Healing offers step-by-step protocols grounded in logic and years of results.
• Your greatest resource is within. Don’t outsource your well-being. Learn to self-regulate, self-heal, and stay energetically aligned.
• Service creates prosperity. “As you focus on serving others, your own needs will be met.” This principle applies in healing and business.

Connect with Dwayne Kerrigan

Facebook: https://www.facebook.com/thedwaynekerriganpodcast

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Website: http://www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this powerhouse follow-up episode, Jaime McKenna, President at Fengate Real Estate, returns to unpack the intersection of leadership, housing economics, and strategic foresight in times of uncertainty. She candidly reflects on navigating imposter syndrome, the true nature of financial literacy, and the real estate crisis threatening Canada’s future. From affordable housing and capital flow challenges to why boring businesses often win — this episode delivers practical, hard-earned wisdom for young professionals, seasoned investors, and business owners alike.

Timestamps:

00:00 — Opening quote: The master in the art of living

01:45 — The power of purpose and leading in male-dominated industries

03:00 — Battling imposter syndrome and the myth of the perfect path

05:30 — Why flexibility and awareness win in uncertain times

07:00 — Moving forward in a spin cycle of rhetoric and judgment

10:00 — Capital tightness and real estate development under pressure

12:45 — Canada’s looming housing catastrophe: What’s ahead

16:00 — Why Fengate shifted from condos to high-rise rental apartments

18:45 — Gen Z & Millennials: Renting by choice, not failure

22:00 — Real estate vs. luxury consumption: A Chanel purse lesson

26:30 — Three levels of housing reform Canada urgently needs

29:00 — The broken municipal approval system and hidden costs

33:00 — Is now the time to buy condos? The case for discounted inventory

39:00 — Investing strategies: Seniors housing, data centers, industrial space

42:00 — Apartment cap rates explained — and how to win with vanilla investments

49:00 — Renovate vs. build: When spiffing up isn’t worth the risk

53:00 — How tariffs and global instability are reshaping the market

56:30 — The danger of complacency and Canada’s productivity dilemma

1:03:00 — Is a majority government the only way forward?

1:09:00 — The final word on resilience, leadership, and gratitude for the journey

Notable Quotes:

“Courage doesn’t mean you know you’ll be right — it means you act anyway.”

— Dwayne Kerrigan

“The goal isn’t to eliminate problems. The goal is to upgrade the quality of your problems.”

— Dwayne Kerrigan

“Every square of adversity is a part of the quilt of your life.”

— Jaime McKenna

Key Takeaways & Resources:

• Adaptability Over Strength: In today’s market, it’s not survival of the fittest — it’s survival of the most flexible.
• Imposter Syndrome Is Universal: Even top executives question their path. Keep building, one block at a time.
• Now is the Window: With capital tight and developers frozen, long-term thinkers can seize undervalued condo opportunities.
• Housing: From Crisis to Catastrophe: Supply is frozen while demand climbs. The next 3–5 years may be pivotal.
• Boring Wins: Apartments and industrial space may lack flash but offer stability and strategic growth.
• Real Estate ≠ Quick Cash: Real value lies in patience, planning, and resisting shiny object syndrome.

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Facebook: https://www.facebook.com/thedwaynekerriganpodcast/

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this deeply candid and inspiring Part 1 of their conversation, Dwayne sits down with Jaime McKenna — President of Real Estate at Fengate Asset Management — for a raw, no-filter look at what it takes to go from near-poverty to managing billions. Jaime shares the deeply personal story of losing everything in her university years, climbing out of debt, overcoming imposter syndrome, and redefining leadership in a high-stakes, male-dominated industry. If you’ve ever doubted your path or wondered how top leaders push forward through fear, shame, and uncertainty — this is your episode.

Timestamps:

00:00 — Why Jaime shares her story: The power of shedding shame

02:00 — A breakdown of Jaime’s career and early hardships

05:00 — The root of her humility and difficulty with compliments

09:30 — How fear of scarcity became fuel for her success

14:30 — Tuna cans, $7 haircuts & the truth behind survival mode

18:00 — Baby steps, big vision: The method behind her comeback

23:00 — Creating vision when no one else is coaching you

26:00 — Studying for a CPA with VHS tapes & Swiss Chalet

30:00 — Why discipline is the real secret weapon (not motivation)

34:00 — Work-life integration, not balance

38:00 — Vulnerability and the power of human leadership

44:00 — What Jaime looks for when building elite teams

50:00 — Leadership through transitions and letting people go

55:00 — Be nice, be direct: How to lead with both heart and clarity

1:03:00 — Real workaholism vs. the art of joyful, purposeful work

1:08:00 — The power of breathwork and managing internal pressure

1:18:00 — Jaime’s battle with anxiety after the loss of her mom

1:28:00 — Rebuilding mentally, emotionally, and spiritually

1:35:00 — Rewriting identity, leading with heart, and shedding the labels

Notable Quotes:

“That fear of having nothing never left me — and it still drives me today.” — Jaime McKenna

“If you’re not uncomfortable, you’re not growing. That’s your cue to step up.” — Jaime McKenna

“Discipline isn’t punishment. It’s a gift. It’s how I get my freedom.” — Jaime McKenna 

Key Takeaways & Resources:

• Jaime’s story shows that a successful life and career can be built without family wealth or connections — but it takes relentless discipline.
• Massive transformation begins with small, consistent steps — not instant miracles.
• Jaime outworked, out-disciplined, and outlasted many who may have started with more.
• The most effective leaders are those willing to show their human side.
• Jaime’s breakdown after her mother’s death led to a breakthrough that reshaped her approach to leadership.

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Facebook: https://www.facebook.com/thedwaynekerriganpodcast/

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In Part 2 of this candid global conversation, Karl Tabbakh returns to The Dwayne Kerrigan Podcast to pull back the curtain on the economic uncertainty that’s gripping both Canada and the U.S.—and what business leaders need to do about it.

Dwayne and Karl dissect the real cost of tariffs, the psychological divide between the “haves” and “have nots,” and what a future recession could mean for Canadian competitiveness. They challenge leaders to rethink productivity, wealth distribution, and their own growth mindset in a time of instability.

From political coalitions to personal responsibility, Karl doesn’t hold back. If you’re in business today, this episode is your compass in the chaos.

Timestamps

[00:01:00] – The danger of coalitions and the question of democratic representation

[00:04:30] – Program creation vs. program funding: Canada’s economic blind spot

[00:08:30] – Do we have the GDP to fund the lifestyle we promise?

[00:10:00] – Why Canada’s mindset around growth is dangerously passive

[00:13:30] – Who really pays the tariffs—and why they’re hidden taxes

[00:17:30] – Are tariffs a strategy or political theatre? Dissecting Trump’s leverage

[00:24:00] – The “Somewheres” vs. “Nowheres”: Stephen Harper’s cultural divide explained

[00:27:00] – The information echo chamber: Why we don’t see disruption coming

[00:29:00] – Education, taxation, and why we must fix the divide

[00:36:00] – Capitalism’s existential threat: What happens when the system loses balance

[00:43:30] – CEO pay, productivity, and compensation in a modern economy

[00:48:00] – Catching a falling knife: Should you invest in uncertain times?

[00:52:00] – When clarity returns, capital will too: Preparing for the rebound

[00:57:00] – The world is better than you think—but you have to choose that lens

[00:59:00] – Final message: Educate yourself. Lead with purpose. Elevate others.

About Karl Tabbakh

Karl Tabbakh is a lawyer, a business leader and a strategic advisor with over 20 years of international business experience. Karl’s expertise is sought after to advise corporations, directors and business executives on a range of strategic issues and transactions both domestically and globally. He is a partner at McCarthy Tétrault LLP with a focus on M&A and private equity and serves on the firm’s Senior Leadership Team as National Leader, Markets and International Business. He was appointed by the Government of Canada as Chairman of Invest in Canada, Canada’s agency responsible for promoting, attracting and facilitating global foreign direct investments into Canada. He previously served as Chair of the Canadian Chamber of Commerce and was on the Board of directors of the Canada Arab Business Council. Karl is a regular speaker on matters of governance, global investment and mergers and acquisitions. In addition to his career in Canada, Karl spent eight years in the Middle East and four years in London, UK, where he developed a solid international network and gained an understanding of international business and investments. An active community leader, Karl supports and leverages his network to benefit many non-profit and local community service organizations, including as member of the Centraide/United Way campaign. Born in Syria, Karl immigrated with his parents to Canada at age 10. He holds an LLB from Osgoode Hall Law School in Toronto, a BCL from the Université de Montréal and a B.Comm from Université Laval in Québec City. Karl is fluent in French, English, and Arabic.

Notable Quotes

“Imposing a tariff isn’t tax revenue. It’s a tax on your people. And I don’t think Canadians can bear more taxation.” — Karl Tabbakh

“Business leaders now need a new set of skills they didn’t think they’d need. Understanding geopolitics is no longer optional.” — Karl Tabbakh

“We’re not in the good old days—but we are in the best time in history. The challenge is seeing it through the noise.” — Karl Tabbakh

“Growth lives in uncertainty. As business leaders, we need to stop looking for safety and start preparing for opportunity.” — Dwayne Kerrigan

“You can’t catch a falling knife. But you can be ready for when it hits the floor.” — Karl Tabbakh

Key Takeaways & Resources

1. Tariffs Are Hidden Taxes on the People

Don’t be fooled—tariffs may sound like strategy, but they land hardest on end users. Inflationary effects and economic drag are real.

2. Program Spending Without Productivity Is a Dangerous Illusion

Canada must generate more wealth before it promises more social services. Creating programs is easy. Funding them is the hard part.

3. The Somewhere vs. Nowhere Divide Is Widening

Karl shares Stephen Harper’s “Two Canadas” concept. Global elites share more in common with each other than with their neighbors. That gap threatens unity and trust.

4. Business Leaders Must Think Politically—Now

Today’s leaders need to track geopolitics, elections, and economic policy the way they track revenue and operations. Your business is no longer immune.

5. Recession Risks Are Real—But So Is Opportunity

Capital is sitting on the sidelines. Prepare now with strong balance sheets, smart partnerships, and scenario planning. Be ready to move when clarity returns.

6. We’re Living in the Best Time in History—Despite the Headlines

Perspective is everything. Health, connectivity, longevity, and access to knowledge have never been better. But fear sells more than facts.

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Facebook: https://www.facebook.com/thedwaynekerriganpodcast/

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In one of the most urgent and eye-opening conversation, Dwayne sits down with Karl Tabbakh—top Canadian business strategist, international dealmaker, and former chair of the Canadian Chamber of Commerce—to unpack the global forces redefining the rules of business, politics, and leadership.

Together, they explore what rising geopolitical tension, fractured trade alliances, and shifting world orders mean for entrepreneurs, CEOs, and decision-makers across North America. With experience advising on multi-billion-dollar cross-border transactions and leading strategic investments in Canada and the Middle East, Karl offers a rare lens into how to stay sharp—and sane—in chaotic times.

This is part one of a two-part conversation filled with powerful insights on resilience, globalism, and the responsibilities of leadership in the modern era.

Timestamps

[00:02:45] – Why Karl was the first person Dwayne thought of for this global conversation

[00:05:20] – Karl’s career snapshot: from billion-dollar deals to chairing Invest in Canada

[00:09:45] – A five-year vision framework for career growth and avoiding professional stagnation

[00:13:00] – Why global exposure isn't just travel—it’s transformational for decision-making

[00:17:30] – The danger of only seeing the world through a North American lens

[00:21:00] – Are we ignoring the signs of World War III? The breakdown of the post-WWII order

[00:25:30] – What the markets are really saying about uncertainty and leadership

[00:33:45] – Are nations acting out of fear, or a thirst for certainty?

[00:40:00] – Why Canada must rethink its overreliance on one trade partner

[00:52:00] – The hard truth about energy, natural gas, and global climate equity

[01:03:00] – The upcoming Canadian election: What voters need to be asking

[01:11:00] – Vision, will, and resources: Three pillars for Canada’s next leader

[01:15:00] – Final thoughts: Canada’s opportunity to punch above its weight again

About Karl

Karl Tabbakh is a lawyer, a business leader and a strategic advisor with over 20 years of international business experience. Karl’s expertise is sought after to advise corporations, directors and business executives on a range of strategic issues and transactions both domestically and globally. He is a partner at McCarthy Tétrault LLP with a focus on M&A and private equity and serves on the firm’s Senior Leadership Team as National Leader, Markets and International Business. He was appointed by the Government of Canada as Chairman of Invest in Canada, Canada’s agency responsible for promoting, attracting and facilitating global foreign direct investments into Canada. He previously served as Chair of the Canadian Chamber of Commerce and was on the Board of directors of the Canada Arab Business Council. Karl is a regular speaker on matters of governance, global investment and mergers and acquisitions. In addition to his career in Canada, Karl spent eight years in the Middle East and four years in London, UK, where he developed a solid international network and gained an understanding of international business and investments. An active community leader, Karl supports and leverages his network to benefit many non-profit and local community service organizations, including as member of the Centraide/United Way campaign. Born in Syria, Karl immigrated with his parents to Canada at age 10. He holds an LLB from Osgoode Hall Law School in Toronto, a BCL from the Université de Montréal and a B.Comm from Université Laval in Québec City. Karl is fluent in French, English, and Arabic.

Notable Quotes

“If World War III starts, historians will look at this moment and say: all the signs were there.” – Karl Tabbakh

“Business is a series of relationships. The same principles that heal marriages can heal nations.” – Dwayne Kerrigan

“We’re not saying there will be war. We’re saying the rules are changing—and business can’t afford to ignore that.” – Karl Tabbakh

“The future belongs to those who can see the world through more than one lens.” – Karl Tabbakh

Key Takeaways & Resources

1. Five-Year Framework for Career Clarity

Discussions on view your professional growth in 3–5 year increments. If you're not growing or being challenged, it may be time to pivot.

2. Global Perspective is a Strategic Advantage

Living, not just traveling, in different cultures gives professionals the multi-angle lens needed for today’s complex challenges.

3. A Shifting World Order Demands Adaptation

Post-WWII rules of sovereignty and treaty-based certainty are being challenged. Businesses relying on geopolitical stability must rethink their risk.

4. Energy Policy Must Balance Morality and Realism

Karl challenges ideological energy policy, urging a globalist view that supports cleaner transitions for developing nations.

6. Voters Must Demand Vision, Not Just Opposition

As Canada approaches an election, the critical question isn’t who can stand up to Trump—but who can chart a sustainable, strategic path forward.

Connect with Dwayne Kerrigan

Facebook: https://www.facebook.com/thedwaynekerriganpodcast

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Website: http://www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this bonus Q and A, Jeni Hott sits down with longtime friends to unpack the evolution of online entrepreneurship—from the early days of AOL chat rooms to today's AI-powered marketing tools. Jeni breaks down the four major business models she’s worked in, why she avoids ads (still!), and how she builds evergreen, automated systems that run themselves for months at a time.

She shares how she chooses which ideas to pursue, why traffic is everything, and how she’s used the same core strategies for over two decades across wildly different businesses—from art to education to (soon) a day-trading firm. If you’ve ever felt overwhelmed by options or unsure how to structure your online presence, this episode is your roadmap to clarity and freedom.

Learn more https://brilliantetc.com/

Timestamps:

00:00 – Jeni crashes the podcast with surprise insights!

01:00 – Kim Burke asks: How has Jeni’s revenue model evolved?

02:30 – The 4 Online Business Models and why Jeni avoids some of them

04:00 – 100M+ organic blog visits and never using paid ads

05:30 – “Set it and rest” marketing: Why Jeni loves YouTube, blogging & Pinterest

07:00 – Don’t do what they say you “have” to do—unless it’s aligned

08:30 – How Jeni decides what businesses or models to pursue

10:00 – From selling seeds on AOL to building automated funnels

12:00 – Capture → Engage → Convert: Timeless strategy in any era

14:00 – The surprising risk Jeni always checks before starting something new

16:00 – Revenue always comes from products, not just traffic

18:00 – Why learning how to capture attention is the skill that multiplies everything

19:30 – Dwayne’s unexpected pivot to podcasting and building online reach

21:00 – Why you don’t need to know what you’re doing to start

23:00 – Jeni’s crash-course in learning how to coach 80 people at once

25:00 – Real leverage: getting paid to practice and having skin in the game

26:30 – The power of mindset, fast feedback loops, and action over perfection

28:00 – Google vs. Instagram vs. Facebook: Which traffic platforms do what?

29:30 – Blogging strategy: Pillar posts vs. supporting content

31:00 – Why over-optimizing for SEO can hurt performance

33:00 – Turn your profiles into funnels and lead people step-by-step

35:00 – Subtle marketing psychology: name placement, repetition, familiarity

36:30 – The rising role of instinct-driven selling (especially among women entrepreneurs)

38:00 – Men vs. women in marketing: how coaching and communication differ

39:00 – Wrap-up and reflections on the podcast’s ripple effect

Notable Quotes:

"You never have to do anything you don’t want to do to build a successful business."

"Everything I do is based on one question: Can I set this up and not touch it for 3–4 months?"

"It’s never the product—it’s how you get people in front of the product."

"You don’t need to know everything to start. You’ll learn faster after you begin."

"Confused people don’t buy. Lead them step by step with clear direction."

Mindset & Decision Filters:

• Ask yourself:
• Do I actually want to do this?
• Will it serve people?
• Can I automate and step away from it?
• Will it increase stress or peace in my life?

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Facebook: https://www.facebook.com/thedwaynekerriganpodcast/

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In Part 2 of this powerful series, Jeni Hott and host Dwayne Kerrigan dive deep into the mindset and mechanics behind magnetic marketing. Jeni unpacks why traditional strategies fail, how to simplify your sales funnel, and how to shift from desperation to authority in your messaging. She breaks down the types of social media posts that actually convert, explains her timeline-based client targeting strategy, and shares how to create a "content vault" that makes your marketing repeatable and scalable.

Jeni also addresses the rise of AI and how business owners can use ChatGPT and custom GPTs to build systems, streamline operations, and reclaim their time—without losing their personal touch.

Timestamps:

00:00 – Marketing from angst vs. marketing from leadership

02:30 – Understanding "objection posts" and sales page content

05:00 – FAB (Features, Advantages, Benefits) and storytelling in marketing

07:30 – Jeni’s “client timeline” strategy vs. the traditional avatar model

10:00 – The power of targeting tipping points for high-converting offers

12:00 – Why you don’t need to convince when you're speaking with conviction

13:30 – Building a content vault to reflect customer buying moments

15:00 – Creating a seasonal content calendar that predicts conversions

16:30 – Should a VA or OBM manage your social content? Yes—if trained well

18:30 – The danger of hiring without understanding the basics

20:00 – The Time Rich program and its holistic business foundations

23:30 – Embracing social media instead of avoiding it

26:00 – Staying in your lane and not chasing online trends

29:00 – Avoiding distractions: Focus on purpose, not reaction

31:00 – AI tools: ChatGPT, Poe, custom GPTs & what's coming next

35:00 – Household bots & humanoid robotics on the near horizon

38:00 – How to create a custom GPT tailored to your business

42:00 – AI learning and the “unconscious competence” advantage

45:00 – Singularity and AI as human evolution, not a threat

47:00 – Algorithm hacks vs. adding true value to your audience

50:00 – Using engagement posts to boost algorithm reach

53:00 – How to analyze comments and reels with ChatGPT

55:30 – Scraping content and training AI on what’s working

58:00 – 6 key post types and why simplicity wins in content strategy

01:01:00 – Final thoughts: embrace, optimize, empower your team

Notable Quotes:

"You don’t need to convince when you come from conviction. That’s when magic happens."

"Most people aren’t your ideal client—they’re just not far enough along the timeline yet."

"Complexity is the enemy of execution. Simplify, then scale."

"AI is not going away. You don’t need to master it overnight, but you do need to start."

"Your people can’t help you scale unless you empower them with knowledge and tools."

Valuable Resources & Takeaways:

Core Post Types Jeni Recommends:

• Value Posts
• Objection Posts
• Story Posts
• Engagement Posts
• Problem Awareness Posts

AI Tools Mentioned:

• ChatGPT – Jeni’s favorite tool for custom GPT creation and business system building
•  Poe – Alternate AI tool used by many entrepreneurs
• Custom GPTs – Can be trained to match your brand voice, content style, and business needs
• Kate Nash's Free Training – Great for building your own GPTs
• Voice-to-Text & Prompting – Use spoken inputs to streamline and accelerate AI use

Business Programs:

• Time Rich – Jeni’s holistic program for building scalable, passive income businesses
• Smart Success Facebook Group – For live Q&A, free trainings, and community support

Big Concepts to Implement:

• Build a vault of high-performing posts based on real engagement
• Speak to tipping points, not just demographics
• Scrape comments and analyze content with ChatGPT
• Build a content calendar tied to seasonal conversions
• Hire for competence, but lead with understanding
• Stay focused on serving, not keeping up with trends
• Use AI to train assistants, create content, and plan strategy

Connect with Dwayne Kerrigan

Facebook: https://www.facebook.com/thedwaynekerriganpodcast

Instagram: https://www.instagram.com/dwaynekerriganpodcast/

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Website: http://www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.