In this episode, Liz Wilcox, the fresh princess of email marketing, discusses the importance of scrubbing your email list to remove inactive subscribers. She explains how not doing so can harm email deliverability and provides her new approach for handling cold subscribers. Liz also shares her personal experience with managing her hair and how it relates to feeling fresh for this episode. Additionally, she offers tips on exporting and deleting cold subscribers, setting up email automations, and ensuring your email campaigns reach the right audience. Tune in for practical advice and insights on maintaining a clean and engaged email list.
Need help understanding the new email requirements? Sign up for this quick and thorough class by the only deliveribality pro I trust: https://members.cherylrerick.com/~access/a15c4196f/
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