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Peter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on brands, content and athletes.
Links:Peter Abraham: https://abrhm.com/
Bentonville: https://www.youtube.com/watch?v=uWWzqZbZYLo
Howler Bike Park (Aaron's new video): https://youtu.be/4T9tpokmqCI
Bentonville Bike Fest: https://www.bentonvillebikefest.com/
Dre Tzortis's article about Red Bull vs On Brand Strategy: https://substack.com/home/post/p-149745960
Red Bull BC One: https://www.youtube.com/watch?v=6TtY-FN2htE
Hoka: https://www.hoka.com/
BPC:
UCI World Gravel Championships: https://gravelchampionshipsflanders.com/en/ Folklord: https://wearfolklord.com/ Jerry Lorenzo (Fear of God) - Complex: https://www.youtube.com/watch?v=mSCZLoVuVmM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
By Dylan Bowman & Aaron Lutze4.9
7676 ratings
Peter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on brands, content and athletes.
Links:Peter Abraham: https://abrhm.com/
Bentonville: https://www.youtube.com/watch?v=uWWzqZbZYLo
Howler Bike Park (Aaron's new video): https://youtu.be/4T9tpokmqCI
Bentonville Bike Fest: https://www.bentonvillebikefest.com/
Dre Tzortis's article about Red Bull vs On Brand Strategy: https://substack.com/home/post/p-149745960
Red Bull BC One: https://www.youtube.com/watch?v=6TtY-FN2htE
Hoka: https://www.hoka.com/
BPC:
UCI World Gravel Championships: https://gravelchampionshipsflanders.com/en/ Folklord: https://wearfolklord.com/ Jerry Lorenzo (Fear of God) - Complex: https://www.youtube.com/watch?v=mSCZLoVuVmM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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