Peter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on brands, content and athletes.

Links:

Peter Abraham: https://abrhm.com/

Bentonville: https://www.youtube.com/watch?v=uWWzqZbZYLo

Howler Bike Park (Aaron's new video): https://youtu.be/4T9tpokmqCI

Bentonville Bike Fest: https://www.bentonvillebikefest.com/

Dre Tzortis's article about Red Bull vs On Brand Strategy: https://substack.com/home/post/p-149745960

Red Bull BC One: https://www.youtube.com/watch?v=6TtY-FN2htE

Hoka: https://www.hoka.com/

BPC:

UCI World Gravel Championships: https://gravelchampionshipsflanders.com/en/ Folklord: https://wearfolklord.com/ Jerry Lorenzo (Fear of God) - Complex: https://www.youtube.com/watch?v=mSCZLoVuVmM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia