The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcq

Starting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! 

The FREE BUILD YOUR COACHING MACHINE EXPERIENCE:

• A deep dive on the types of content that work for coaches looking to grow their businesses
• A review of the 6 C's - my framework for building your very own sales machine system so you never wonder what marketing steps to take again
• Daily voice drops and Q&As to go deeper from the convenience of your phone!
• Plug and play content ideas so you can get a new inquiry in your DMs this week!
• A community of coaches just like you!

Again join us here to get new inquiries in your DMs that week! https://coachmichellelake.lpages.co/salesmachine/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better?

I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month. 

Join me for the Build your Coaching Sales Machine Experience - follow this link for more details! https://coachmichellelake.lpages.co/salesmachine/

Can't wait to see you inside!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes??

If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichellelake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. 

Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.

I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. 

Check out the companion episode to this (Episode 55: The 5 things that DID work).

Let me know what you think, would love a review on Apple Podcasts or Spotify!

As always, if you have any questions, DM me on IG @CoachMichelleLake !

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. 

In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.

I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).

As always, I would love a review! This helps me to continue to put these podcasts out. 

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! 

I spoke about a few of my programs/freebies in this episode.

1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their network so they can grow the reach of your business - send me a DM on IG @coachmichellelake because I can help you train them!

2. If you are a newer coach or an athlete thinking of starting a coaching business, I have a free new coaches guide where I give you: 

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes - DM me @coachmichellelake to get your free copy!

3. If you need help with messaging, the Dream to 6 is open now for you if you are an intermediate to advanced coach looking to grow your business (through messaging!) in 2025 - again just send me a DM!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.

The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.

Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism. 

Impact is important, of course, but so is keeping you in business and from feeling burned out!

In this episode, I discussed a free guide for beginner coaches.

Are you a new coach, a newer coach or an athlete thinking about becoming a coach?

I created a free guide to help you get your coaching business started, including:

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes

Download it here: https://coachmichellelake.lpages.co/coachingstarterguide/

PS: This guide is great for more advanced coaches and their assistants!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.

As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts. 

Happy New Year and I am excited to serve you in 2025!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?
I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.

I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review on Apple. Thanks again!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list