The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). 

In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. 

These takeaways will be applicable to coaches or business owners of any level!

To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give her a follow @laurenmonique.business or listen to her podcast "The Align & Inspire Podcast".

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

• Review all your wins in 2024
• Brainstorm your goals for 2025
• Prioritize these goals (looking across life, business, your own racing if applicable, family)
• Set goals for sales, athlete numbers and review your pricing
• Setup Q1, specifically, for success!
• Workshop the goals
• Set your 2025 word of the year - and more!

Sign up HERE today!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

• Review all your wins in 2024
• Brainstorm your goals for 2025
• Prioritize these goals (looking across life, business, your own racing if applicable, family)
• Set goals for sales, athlete numbers and review your pricing
• Setup Q1, specifically, for success!
• Workshop the goals
• Set your 2025 word of the year - and more!

Sign up HERE today!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!

We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer - 1:1 coaching and how she has used all of these to both build and serve her community.

There are so many useful lessons in this episode! Let me know what you think - send me a DM on Instagram @Michelle Lake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems.

Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business organization, presenting and teaching effectiveness.

Interested in working with Jo or learning more? Give her a follow @smartertri!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business.

If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.

Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will help you learn more!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

We have 2 months left in the year, can you believe it?!??!?!

These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!

Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ 

Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!

Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge

What will you get in this challenge?

✨ What to actually post to get more inquiries

✨ Tricks for consistency

✨ Daily templates and content prompts - plug and play content ideas

✨ BONUS: Special prizes for taking content action!

Also!! The Dream Launcher Program is opening NEXT WEEK! (October 28th!) If you would like to get first word of this program re-opening, join the list here: https://coachmichellelake.ck.page/dreamlauncher

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list