The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!

The Dream Launcher program is opening in the fall for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Interested in joining Dream Launcher? We closed on Thursday August 8th, join the priority waitlist for when we join in the late fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I answer a question I get all the time, how do I get more Instagram followers?

Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.

The Dream Launcher program is opening in the fall for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Interested in joining? Join our waitlist for when we open in the fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! 

In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. 

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! 

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.

Interested in learning more about my programs?

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but is struggling to actually get athletes
• Has no clue where to start
• Doesn’t know what order to invest in the business basics
• Wants help creating effective content (and may even be wondering WHY content??)
• Is short on time and wants to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?

Our goal is consistency over everything else!

Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I dive right into the 3 questions I hear the most frequently about pricing:

1. How to change your pricing

2. Should I put my pricing on my website?

3. But what if my coach's pricing is cheaper than me?

I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the guide here: https://coachmichellelake.ck.page/pricingguide or DM me 'Guide' on Instagram.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster.

Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important!

If you would like a copy of my sales call script, DM me the word SCRIPT on Instagram. I will send it over and you will then be able to use it to craft your own aligned sales call script!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

After 14 years in business, I have nailed down the seasons of my business:

1. Race Season

2. Selling Season

3. Project Season

4. Rest Season

In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I describe the three stages of business:

• Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program
• Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program
• Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I cover the pitfalls, goals and things to institute and think about in each of the areas.

The Dream Launcher program is opening again in July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches in Season 2 or 3, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list