The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

What metrics actually matter on Instagram?
What should you be focusing on?
What is reach and does it matter?
How do I use insights to repurpose or learn something about what's working with my content?
How does the Instagram algorithm work?

If you have any of these questions, this episode will help you swim through what matters and what doesn't with Instagram and how posts "perform"!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

I hear from a lot of coaches about how hard it is to create content because it just takes too long.

In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" content creator? Listen to find out which one!

Lastly, I discuss how often you should be optimally be creating as an endurance coach!

If you need more help with content, I have a free resource, you can download it here: https://coachmichellelake.ck.page/8contenttype

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Let's cut to the chase - business owners don't want to add one more thing to their to do list!

In this episode, I explain how and why starting an opt-in email list is so important for your coaching business.

First, I explain why you want to do this now (or even earlier than now). Next, I go over the three reasons why having an email list is so good for your business. And lastly, I explain how I use one feature in email to really streamline and organize my coaching.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

We have all been there. Staring at your phone or computer absolutely unsure or stumped on what to post.

In this episode, I reveal 5 great ideas that will get you posting but also be those ideas that will help you convert your followings into inquiries!

If you need more help with content, I have a free resource, you can download it here: https://coachmichellelake.ck.page/8contenttypes
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Your time is your most precious resource! In this episode, I go deep on a huge problem that many coaches have - the lack of boundaries - which is what keeps you from growing!

I can speak A LOT on this subject because I was a guilty offender of lacking in boundaries and struggling to get any work done due to a crazy amount of incoming notifications calls and messages in all different formats.

When I "fixed" these - my productivity improved and business grew!

In this episode, I review the 5 ways to get your boundaries under control and even discuss how cleaning up your boundaries will actually help you coach better.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

I hear it all the time - VIDEO and putting myself out there is hard!

In this episode, my goal is help you make it EASIER.

First, I explain the hierarchy of connection - and why getting on video is so important for your business growth.

Second, I give you my 4 tips of how I got over my STRUGGLE with video and how I made it now something I do regularly in my business with ease.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Looking back on my rapid success and the success of the coaches that have worked with me the last few years, I whittle it down to 2 main actions:

1. Get mentorship
2. Create consistent content

I know - content can be hard because it's time-consuming and "salesy". It's putting you out there in uncomfortable ways.

But just wait a second, before you give it no love, listen to this episode where I hopefully convince you just how good, essential and helpful consistent content is for you, your athletes and followings and for growing your business!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To get the 8 Content Types free resource I discussed on today's podcast, click this link: https://coachmichellelake.ck.page/8contenttypes

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

On today's episode, we will discuss an essential "task" in running and growing your coaching business - it's so powerful it's almost a cheat code as many coaches are unwilling or scared to do it!

Are you letting this common mindset block hold you back from success?

Bonus: It's the most important task in selling out your next clinic or camp!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

One of the most important things you can do in your coaching business is to Grow Who You Know. You must grow the number of people in your network to continue to succeed.

In this episode, I discuss growing relationships but also answer the questions:

• What two things are non-negotiables when you get started?
• What is Social Media for?
• You have met someone new, how do you start a conversation and move them to Social Media to continue the connection?

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Energy is the way you show up for your athletes. It's so much more than being excited and passionate. In this episode, I dive into the 4 areas of focus as energy is concerned, which is a perfect place to audit your personal energy. Second, I review the three ways I improve my energy when it's not as good as I want it.

It's impossible to be high energy, high vibe all the time. But it is important to be aware of how we express energy to our people and how much it matters.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list