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What if the key to your brand’s growth wasn’t trying to please everyone but picking a fight? In this episode, Sharran explains how creating an ‘enemy’ can skyrocket your brand loyalty and revenue.

Sharran reveals the game-changing concept that the most successful brands do. He explains how identifying a "villain" can sharpen your message and rally a loyal following. Whether it’s tackling frustrations, outdated business models, or a big machine, Sharran provides the framework for creating a movement around your brand. With examples from Apple, Starbucks, and even political figures like Donald Trump, he illustrates how having a clear "enemy" drives engagement and loyalty. 

This episode will challenge you to rethink your marketing strategy and build a brand that people can truly get behind. If you want to create a brand that people can’t stop talking about, tune in to learn how picking a fight can make you rich!

“People don’t buy products, they join fights. And for you to have a great fight to win this rigged game, pick your enemy, plant your flag, and watch how fast your brand starts pulling in the right people.”

- Sharran Srivatsaa

Timestamps:

02:59 - Why brands with enemies attract loyalty and profits

05:46 - Attacking frustrations instead of bashing competitors

06:59 - The power of attacking outdated business models

08:21 - How to attack impersonal forces like "the system"

12:05 - The FIGHT method: Frustration, Identity, Guide, Honor, and Tactical Victory

18:13 - Examples of brands that successfully used the "enemy" concept

20:29 - Ethical guardrails when picking your enemy

21:41 - Here's the BIG takeaway

22:36 - Steps to identify your "enemy"

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

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- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

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