The Intramural Open is a key retention tactic at Brian Foley’s gym, Activate in Ireland.

In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue.

The Open also directly boosts his gym’s revenue in late winter through pre-competition skill work and retail sales.

Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staff—such as celebrating members throughout the Intramural Open and delegating responsibilities among coaches and team captains.

His top tips for a successful Intramural Open? Make it fun and inclusive and follow the steps in Chris Cooper’s 2025 Intramural Open guide.

The guide lays out exactly how to run the event, generate revenue and improve retention. New for 2025: Coop's even programmed workouts so you can plan way ahead.

Get your free copy via the link below.

Links

Intramural Open Guide

Gym Owners United

Book a Call  

02:03 - The Intramural Open and revenue

07:24 - Goal-setting sessions

09:24 - Leaving an impression

15:02 - Avoiding stress

17:18 - Top tips for a successful Intramural Open