In this episode of the REB podcast, host Liam Garman sits down with MRI Software's Dr Sarah Bell to unpack the fast-changing world of artificial intelligence (AI) in real estate and how businesses can stay ahead of the innovation curve.

Dr Bell breaks down the foundations of a successful AI strategy, from building connected data systems to aligning technology choices with an agency's service model, whether high-touch and premium or efficient and low-cost.

The discussion also covers "AI enfeeblement" – over-reliance on machines leading to the loss of critical thinking – and explains how agents can use AI to amplify rather than replace human creativity and decision-making.

Drawing on her background in research and data analysis, as well as hands-on experience as a property manager and agent, Dr Bell shares how her work bridges the gap between scientific rigour and real-world real estate practice – and why that blend is key to unlocking AI's potential.

Finally, the episode delves into the ethical side of AI, with Dr Bell emphasising the importance of data ownership, transparency and trust as the industry grows increasingly data-driven.

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