The Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business

Why should a couple choose to work with you over your competitors?

I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.

If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.

Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we went in another direction.”

The root of these issues? Most of them come down to not standing out.

Today, we’re going to explore why standing out is crucial to answering the question “Why should a couple book you over any other vendor?"—and how you can make sure your ideal clients see you as the only choice for them.

Get your free ticket to the Stand Out & Get Booked Challenge at www.evolveyourweddingbusiness.com/challenge!

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone.

In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit.

But instead of staying stuck in that cycle, Katherine took a bold step. She built her own lead-generating machine that brings in high-quality, perfect-fit clients and completely cut ties with The Knot and WeddingWire saving her $4200 per year and hours each week chasing leads that ghosted her.

In this episode, you’ll hear exactly how she did it—and how you can apply the same strategies to take control of your lead generation, build better relationships with venues, and attract the clients you actually want to work with.

If you’re ready to stop wasting time and start booking more of your ideal clients, this episode is for you.

🎟️ Get your ticket to Katherine's Masterclass and learn her strategy: https://evolveyourweddingbusiness.com/blueprint

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/291

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need?

You’re definitely not alone. It’s one of the most common questions wedding pros ask me!

Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your business?

In this post, I’m going to break down whether these platforms are really worth it, how to figure out if they’re a good fit for your business, and what you can do to take control of your marketing so you’re not dependent on The Knot or WeddingWire to keep those inquiries rolling in.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/290

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question.

We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.

Andrea shares practical strategies that help you highlight your unique self in a way that feels authentic and resonates with your ideal clients. We’ll talk about balancing personal stories without oversharing, using humor and storytelling, and making your “About” page work harder to attract the right couples.

We also break down some common misconceptions around professionalism and why being yourself doesn’t mean you have to be stiff or formal.

You’ll learn how to use your voice, your quirks, and even pop culture references to stand out in a crowded market. If you want to attract the right clients by simply being yourself, this episode is for you!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/289

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Why is booking more weddings so hard right now?

I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives?

The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are quicker paths to getting those inquiries rolling in—and it doesn’t involve overhauling your entire marketing strategy.

In this episode, I’m breaking down the fastest ways to book more weddings by focusing on strategies that work today. If you're ready to stop spinning your wheels and start filling up your calendar with ideal clients, tune in now to learn how!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/288

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy?

In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies that make networking feel natural and effective, from simple conversation starters to setting clear goals that help you connect with the right people.

Carin and I also discuss the importance of following up, staying top of mind, and creating meaningful collaborations with vendors that go beyond self-promotion.

If you've ever struggled with what you're supposed to do at networking events or wondered how to make your connections more impactful, this episode is for you.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/287

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons.

Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out.

Wedding pros who don’t know how to strategically market are struggling HARD right now.

And that is going to continue.

So you need to go into the 2025 engagement season assuming this is going to continue. You need a strategy and a plan.

Want to know how to get that strategy & plan? Listen to this episode to find out!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/286

Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.”

I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.

There’s only one thing that your marketing needs to do for you to book more weddings.

It needs to position you as the best choice for your potential client. And that’s actually what creating the right marketing plan for your business does while saving you a ton of time and overwhelm.

Want to know how to do that? Listen to this episode to find out!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/285

Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you struggling with fewer leads and bookings in your wedding business?

Are you getting ghosted? You’re not alone!

Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening.

One of the biggest frustrations wedding pros share with me is getting ghosted. It’s so disappointing to get excited about an inquiry only for that person to disappear, often leading you to think it’s because of your pricing.

But here’s the thing – ghosting is rarely about your prices. Most people underprice themselves, and the real reason you’re getting ghosted has nothing to do with being too expensive. The real issue is that you’re not standing out from others who offer the same services.

You might think you're standing out but you're probably not. If you’re ready to stand out so you can book more weddings and get ghosted less often, this episode is for you.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/284

Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.

I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every business.

If you're ready to attract more of your ideal clients and book them reliably and consistently, this episode is for you.

Get your FREE ticket to Book More Weddings Summit at https://bookmoreweddingssummit.com/

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/283

Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars