Hot Smart Rich

The Fertility Crisis No One Talks About: 50% of Infertility Cases Are Caused By Men PLUS The Myths around Fertility, Miscarriage & Gender Roles That Lead Sam Diamond To Build Bird&Be


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Sam Diamond, co-founder of Bird&Be, is on a mission to revolutionize reproductive health. From her own experience with pregnancy loss to raising millions from investors like Brian Lee (Honest Company), Sam shares the raw truth about fertility stigma, miscarriage, IVF, and why men play a much bigger role in infertility than most people realize.

This is the fertility conversation you wish you’d had sooner -  honest, practical, and backed by science.

We cover:

  • Why male infertility is the leading cause of IVF in Canada

  • How to test fertility at home (for both men & women) before spending years trying

  • The hidden fertility red flags in your 20s and 30s

  • Why stress, sleep, and lifestyle can impact sperm & egg quality overnight

  • The truth about PCOS, perimenopause, and diminished ovarian reserve

  • Fertility stigma today vs. mental health stigma a decade ago

  • What doctors don’t tell you about timelines and proactive testing

  • The story behind building Bird&Be as “the Honest Company of fertility”

  • How Sam raised $1.8M in 4 weeks and brought doctors on as investors

  • Why fertility care should be proactive, not reactive

This important conversation is about empowerment, science, and taking control of your reproductive future rather than fear.


HSR Angels get 15% off their first Bird&Be order with code HSR



This episode is sponsored by:

- Recharge - get 90 days free -


Subscriptions aren’t just about repeat orders - they’re about building real relationships. And that’s where Recharge comes in. They’re the subscription platform behind the brands you know and love - think Chamberlain Coffee, quip, Blueland, Bird & Be - and over 100 million subscribers worldwide.


Recharge takes the headache out of retention with seamless subscription experiences, powerful analytics, and tools that help brands go beyond the moment to keep customers coming back.



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More from Hot Smart Rich:

The Hot Smart Rich Money Mindset

Merch



This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.



Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.

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Hot Smart RichBy Maggie Sellers

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