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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Mastering Relationship Marketing with the 10-10-3 Approach In this episode, Pat Rigsby delves into the 10-10-3 framework for effective relationship marketing. He explains how to create 40 high-quality pieces of content by addressing the top 10 frequently asked questions and 10 questions clients should be asking. Pat also introduces the 'super signature' concept to offer three actionable ways to engage clients, fostering trust and facilitating conversions from prospects to committed clients.   00:00 Introduction to the 10 10 3 Approach 01:13 The First 10: Answering Common Questions 02:22 The Second 10: Questions They Should Be Asking 05:38 The 3: Creating a Super Signature 07:39 Implementing the 10 10 3 Approach

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh ---

In this episode, Pat discusses three key predictions for the future of the fitness and wellness industry. He elaborates on the role of AI in business over the next 12 to 18 months, highlighting its potential for personalization and assisting roles. Pat emphasizes that AI should not replace human roles but augment them to increase efficiency. He also delves into the growing importance of wellness and longevity, highlighting opportunities to serve older demographics and focus on holistic health. Finally, Pat advises independent training facilities to embrace personalization and specialization to remain competitive in an increasingly crowded market. He underscores the necessity of effective marketing and operational systems for independent business owners in the fitness industry. 00:00 Introduction and Episode Overview 00:24 Prediction 1: The Role of AI in Business 02:49 Prediction 2: AI as an Assistant, Not a Replacement 05:36 Prediction 3: Wellness and Longevity in Fitness 10:30 Prediction 4: Opportunities for Independent Training Facilities 15:42 Conclusion and Final Thoughts

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Future Fitness: Predictions for 2025 - Part 1 In this episode, Pat Rigsby discusses his predictions for the fitness and sports performance landscape in 2025. Drawing on his history of being an early adopter of innovative fitness trends, he shares insights based on extensive observation of parallel industries. Pat highlights two key predictions: an increased focus on accountability in both online and offline fitness programs to ensure consistent client results, and a push towards more collaboration among fitness professionals and related sectors such as health and sports performance to better serve their clientele. Stay tuned for the next episode where he will cover additional major trends.   00:00 Introduction to 2025 Predictions 00:36 Historical Accuracy and Observations 03:35 The Importance of Accountability in Fitness 09:15 Collaboration in the Fitness Industry 15:38 Conclusion and Upcoming Predictions

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Preloading Your Year: A Guide to Effective Annual Planning In this episode, Pat discusses the concept of preloading your year to ensure success. He highlights the importance of integrating cashflow into your calendar and using a structured planning system. Pat explains his preference for six-week planning cycles over quarterly cycles and emphasizes the importance of setting weekly priorities, facilitated by structured check-ins. He also introduces the concept of 'owning the day' by planning the upcoming day the evening prior. The key takeaway is that by strategically planning and calendaring critical activities, individuals and businesses can better manage their time, improve consistency, and achieve their goals.   00:00 Introduction to Preloading Your Year 00:49 The Power of Preloading: Cashflow in Your Calendar 03:45 Effective Planning Systems: Six-Week Cycles 05:07 Weekly Check-ins: Win the Week Approach 08:01 Daily Planning: Owning the Day 09:31 Conclusion: Combining Cashflow and Planning Systems

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- In this episode, Pat reflects on his recent experience at the hospital where his father underwent open-heart surgery. He shares valuable lessons about balancing business and personal life. Pat emphasizes the importance of building a business that not only serves clients but also allows the owner to lead a fulfilling life. He discusses the need to prioritize health, family, and personal goals, reminding listeners that time is limited and they should strive to enjoy life's moments now rather than postponing them. Pat encourages entrepreneurs to reengineer their businesses to align with their desired lifestyles and to appreciate the present while building something they are proud of.   00:00 Introduction: A Lesson from the Hospital 00:58 Gratitude for Business Flexibility 02:22 The Value of Time and Experiences 03:41 Shifting Priorities and Health 04:46 Appreciating the Moment 05:39 Building a Fulfilling Business 07:54 Conclusion: Reset and Reengineer

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   -----

In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers.

00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   -----

Working Smarter: The Key to Sustainable Business Success In this episode, Pat Rigsby addresses the illusion of productivity tied to long hours and relentless hustle. Rigsby emphasizes that true progress comes from focusing on the right tasks rather than sheer effort. He shares insights on how business owners can prioritize effectively to avoid burnout and achieve their goals more efficiently. Through strategic planning and identifying the 'next right moves,' Rigsby highlights the importance of working smarter, not harder, to build a successful and sustainable business.   00:00 Introduction: Why Hard Work Alone Doesn't Matter 00:28 The Illusion of Busyness vs. Productivity 01:25 Choosing the Right Moves for Success 02:36 Evolving Beyond the Startup Phase 04:31 Planning and Prioritizing for Growth 05:08 Project 500: Coaching for Business Success 06:25 Conclusion: Work Smarter, Not Harder

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent.   00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final Thoughts

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   -----

Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success.

00:00 Introduction and Guest Welcome 01:08 Graham's Journey into Sports Performance 03:21 Building a Successful Sports Performance Business 07:21 Marketing Strategies for Growth 18:17 Delegating and Elevating Coaching Responsibilities 21:46 Future Plans and Final Thoughts

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https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   -----   In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational.   00:00 Introduction and Welcome 01:01 Bill's Journey from Football to Business 03:03 The Birth of Baseball Lifestyle 04:57 First Major Milestones 08:09 Explosive Growth and COVID Impact 13:17 Marketing Strategies and Product Expansion 28:42 Consulting and Business Advice 33:56 Taking Over the Business 34:30 Raising Prices and Changing Strategies 36:52 Effective Marketing Techniques 37:16 Building and Utilizing an Email List 44:43 The Power of Facebook Ads 49:10 The Role of Follow-Up in ROI 54:13 Leveraging AI for Business Growth 55:59 Evolving Roles and Business Growth 01:00:07 Future Plans and Expansion 01:02:34 Closing Thoughts and Contact Information