By Pat Rigsby
4.9
4141 ratings
The podcast currently has 673 episodes available.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent. 00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final ThoughtsDownload "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh -----Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success.
00:00 Introduction and Guest Welcome 01:08 Graham's Journey into Sports Performance 03:21 Building a Successful Sports Performance Business 07:21 Marketing Strategies for Growth 18:17 Delegating and Elevating Coaching Responsibilities 21:46 Future Plans and Final Thoughts
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational. 00:00 Introduction and Welcome 01:01 Bill's Journey from Football to Business 03:03 The Birth of Baseball Lifestyle 04:57 First Major Milestones 08:09 Explosive Growth and COVID Impact 13:17 Marketing Strategies and Product Expansion 28:42 Consulting and Business Advice 33:56 Taking Over the Business 34:30 Raising Prices and Changing Strategies 36:52 Effective Marketing Techniques 37:16 Building and Utilizing an Email List 44:43 The Power of Facebook Ads 49:10 The Role of Follow-Up in ROI 54:13 Leveraging AI for Business Growth 55:59 Evolving Roles and Business Growth 01:00:07 Future Plans and Expansion 01:02:34 Closing Thoughts and Contact InformationCrafting a Winning Work Culture: Insights from Leadership & Vision
In this episode, Pat shares invaluable lessons on building a successful work culture from his extensive experience as a coach and business owner. Drawing on his book 'The Culture Blueprint', he discusses the importance of leadership, vision, values, and systems in creating a thriving team environment. Emphasizing adaptable hiring practices, the need for genuine core values, and regular communication, Pat highlights the significance of good leadership in setting the organizational tone. He also debunks the myth that good people are hard to find, and stresses the importance of building strong, non-transactional relationships for long-term fulfillment and success.
00:00 Introduction to Building a Great Culture 00:14 Reflecting on Past Experiences 03:58 The Importance of Leadership 04:26 Vision and Values in Business 07:55 The Role of Systems 10:17 Finding and Hiring Good People 10:31 Generational Differences in Work Ethic 10:59 Adapting to Modern Hiring Practices 11:59 Building a Values-Aligned Team 13:26 The Importance of Communication 15:36 Creating Lasting Relationships 17:43 Conclusion and Final Thoughts
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
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Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
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Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market.
00:00 Introduction: Evolving to Serve Your Ideal Client 00:15 Learning from Other Industries 00:36 Adapting in the Fitness Industry 01:34 Holly's Business Evolution 02:54 My Business Transformation 03:59 Navigating Market Changes 05:51 Specializing to Stand Out 07:12 The Importance of Differentiation 08:57 Conclusion: Building a Lasting Business
In this episode, Pat shares valuable lessons from his first business venture, a training business in Elizabethtown, Kentucky, which he started 20 years ago. He discusses key strategies that contributed to the success and growth of the business, such as understanding the market to create profitable offerings, using a scoreboard to drive performance, implementing consistent staff training, and delivering a holistic client experience. These principles helped him grow rapidly, despite increased competition, and have been applied in subsequent ventures, including one of the first Anytime Fitness locations in the US. Pat emphasizes the timelessness of these lessons and encourages entrepreneurs to adapt them to modern contexts.
00:00 Introduction and Overview 00:11 Starting the First Business 02:01 Key Lessons from the First Business 03:49 Adapting to the Market 06:53 Importance of a Scoreboard 08:45 Staff Training and Development 10:47 Creating a Holistic Client Experience 14:30 Conclusion and Timeless Lessons
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For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, Pat eplores the common traits that successful business leaders share. The focus is on identifying patterns that lead to success, rather than unicorn opportunities. He describes the four key characteristics of intelligence, hard work, humility, and timing. Successful individuals are continual learners, hardworking, and possess a level of humility that allows them to learn from others. Additionally, they demonstrate good timing, being prepared for opportunities as they arise. These traits, transcend tactical strategies, forming the backbone of success across various industries.
00:00 Identifying Patterns in Business Success 01:15 The Importance of Intelligence 02:43 Hard Work as a Key to Success 04:06 The Role of Humility 06:25 The Impact of Timing and Luck 12:28 Conclusion: Traits for Success
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For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include prioritizing client retention, leading with consistency and positivity, treating your business with diligence, aggressive marketing, adaptability to market changes, and playing offense during economic downturns. The speaker emphasizes the importance of being proactive and strategic to maintain and grow a successful business amidst economic fluctuations.
00:00 Introduction: Navigating Economic Uncertainty 01:03 Lessons from Past Economic Challenges 03:14 Prioritizing Client Retention 04:53 Leading with Consistency and Positivity 06:26 Operating Like a True Business Owner 07:52 Aggressive Marketing Strategies 09:36 Adapting to Market Changes 11:18 Exploring Additional Profit Centers 12:08 Playing Offense in Challenging Times 13:21 Conclusion: Proven Strategies for Success
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, we explore the evolution and challenges of the online coaching industry, particularly the surge during the pandemic and subsequent adjustments. We address common misinformation and emphasize the importance of offering genuine, quality service. Key factors discussed include customer retention, accountability, and the importance of sustainable business practices. Emphasis is placed on practical strategies for starting an online coaching business, leveraging existing contacts, and creating effective hybrid offers. The episode concludes with an invitation for personalized guidance tailored to individual business needs.
00:00 The Evolution of Online Coaching 00:37 Challenges and Misconceptions in Online Training 01:35 The Reality of Online Coaching 03:49 Building a Sustainable Online Coaching Business 05:12 My Journey into Online Coaching 06:07 Effective Online Coaching Strategies 10:53 Hybrid Coaching Models 12:45 Leveraging Existing Relationships 15:26 Getting Started with Online Coaching
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensures a steady stream of new clients, akin to uncovering a time capsule filled with ready-to-convert leads. The discussion further highlights strategies for building a robust long-term follow-up system to enhance business growth.
00:00 Introduction to Dean Jackson's Concept 00:25 Understanding the Time Capsule Concept 01:10 The Buyer's Journey Phases 02:12 Importance of Consistent Follow-Up 03:01 Implementing the Time Capsule Strategy 04:18 Conclusion and Final Thoughts
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
The podcast currently has 673 episodes available.
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