Follow this simple strategy for growing relevant followers for your social media. If you want to grow your business you need to have relevant followers. Engaging with industry professionals on social and having a strategy to capitalize your growth is important. Authentic engagement will help foster relationships that matter.

• Follow up on past estimates or inquires.
• Evergreen social media graphic- stating availability.
• Post an offer on social
• Launch an a la carte flowers program
• Reach out to planners

Even if you're in the thick of wedding season à la carte is a great opportunity for you to have something to talk about on social media and an easy way to respond to the very common question of what your pricing look like, as well as an easy, accessible way that people can do business with you that is all exclusively either on your webpage or you have a brochure that they can just pick from and order that item.

This week is about business basics. Are you cutting corners when it comes to running and operating your business? These can be very expensive mistakes that cause a lot of stress, anxiety, and even disappointment and challenges that are unneeded.

Let's go over some of those things and explain how easy it could be for you to remedy that!

In this episode we share my start to finish process of my inquiry process. Nothing crazy- just simple steps to connect with your customer. In this process I gain all the information to make sure this is a wedding I want to do and starts to build confidence with my client that I am the right choice. Pair that will a strong visual proposal that sells and you have a strong possibility you are doing that wedding.

1. Planner outreach
2. Posting 2023 availability
3. Implementing a brochure
4. B-Roll footage.
5. Developing a consistent social media schedule.

This week were talking about three things you can do on Instagram without showing your face that will help boost your engagement, boost your followers and will create value.

This is a line many business owners walk. Often this line is centered around money and making it ok to make money.

Look at things like- are you charging enough? Are you throwing things in for free on last minute requests.

Running your business like a CEO is critical to making your business profitable.

• Charge your worth is the first step.
• Operate your business as a for profit business. Even small things eat at your bottom line.
• Make making money the culture of your business.

Strategies for success

Create processes with fail safes to help have the ability to catch mistakes.

Organize frequently used items into easily accessible folders.

• Frequently used photos
• Folders in systems you use often.
• If you use systems like Canva for proposals, organize files for easy proposal creation.
• Have a system to gather ideas.

This week's show is about the three key ingredients that really can make a florist successful. 

There are a lot of misconceptions out there of what success looks like because success is different to everybody. And the misconception that we as creatives lack business skills like the ability to sell.  There's all these things around what creatives are. And as a florist, we are creatives. We are people who are using creativity to make beauty with flowers, but we can be so much more than that.