Nathan Helming co-founded The Run Experience during the early days of YouTube, when ideas like the creator economy - or even the monetization of content - were part of the equation. Nathan and his team built the channel, coaching, subscription and membership platform for nearly eight years before moving to an acquisition. In today's discussion, Nathan shares the entire lifecycle of the business, from beginning to end.

Nathan Helming: https://www.linkedin.com/in/nathan-helming/

The Run Experience: https://www.youtube.com/therunexperience

Kelly Starrett: https://www.youtube.com/@TheReadyState

Sage Canaday: https://www.youtube.com/@Vo2maxProductions

Ginger Runner: https://www.youtube.com/@TheGingerRunner

Casey Neistat - Digital Spaghetti: https://www.youtube.com/watch?v=exk8GrGwxGs

Patrick Crawford Article: https://zerodraft.substack.com/p/creators-are-the-new-founders

Runna: https://www.runna.com/

The True Cost Of YouTube: https://substack.com/home/post/p-156691960

Nick Bare: https://www.youtube.com/@nickbarefitness

Brand, Product, Content:

Chris Voss - Never Split The Difference: https://amzn.to/3DrBS63

Skratch Grape: https://www.skratchlabs.com/products/energy-chews-sport-fuel?variant=41509663211591

Jonathan Levitt Pod: https://podcasts.apple.com/us/podcast/brand-vs-performance-marketing/id1737242598?i=1000673992404

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