What happens when you face your deepest fears, make radical changes, and emerge stronger than ever? In this deeply personal episode, I'm pulling back the curtain on one of the most challenging seasons of my entrepreneurial journey and the incredible transformation that followed.

Join me alongside my head coaches Dawn DiGesare and Chelsea Farmer as we reveal the complete evolution of Flourish & Thrive Academy. From consolidating four separate communities into one powerhouse collective to launching the game changing Desire AI tool, this episode is packed with vulnerable storytelling, strategic insights, and a bold vision for the future of creative entrepreneurship.

Whether you're a jewelry designer feeling stuck in your marketing, a creative entrepreneur ready to scale, or someone navigating your own season of reinvention, this episode will inspire you to embrace change, leverage AI strategically, and remember that community and human connection remain irreplaceable in our digital age.

In this episode, you’ll discover:

• [07:30] The Hot Seat That Changed Everything - The vulnerable moment at a retreat when Tracy publicly admitted her desire to move on and the abandonment wound that kept her paralyzed
• [13:29] The 70% Sales Drop by Design - Why Tracy intentionally scaled back, let go of most of her team, and sat in the discomfort to find clarity
• [20:04] The Erin from Twisted Ginger Success Story - From hobby maker earning $2K/year to selling out collections, proof that consistency wins
• [39:52] "This is My New BFF" - Real feedback from tech-challenged members who are now obsessed with Desire AI
• [45:39] Debunking AI Myths - Tracy tackles water usage fears and job replacement concerns with facts and perspective

Here are the resources mentioned in the show:

• The Desired Brand Effect Collective 
• Desire AI (Beta Pricing)
• The Jewelry Pricing Bundle+ Calculator

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xo, Tracy Matthews

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