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Are you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity’s new AI email assistant, shares insights from a Bloomberg article on Mr. Beast’s business finances, and highlights a customer journey infographic by Chase Diamond. 

AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity’s new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney’s life so much easier. 

Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content.

Listen in to learn more!

• 1:09 Discussion of Perplexity’s new AI email assistant
• 6:45 Analysis of Mr. Beast’s business model
• 14:44 Exploration of AI-driven personalization in marketing 
• 20:01 Influencer marketing versus traditional advertising
• 25:22 The importance of transparency for modern influencers

Tune in to today’s episode and checkout the full show notes here.